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Podcast: Bridging the Authenticity Gap

Podcast: Bridging the Authenticity Gap

Listen to FleishmanHillard Fishburn's CEO for UK & Middle East, Jim Donaldson, with his colleagues Nick Andrews and Steph Bailey, to discuss the UK findings of their latest Authenticity Gap Report, which...

Russell Goldsmith
Russell Goldsmith 17 November 2017
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All you need to know about influencer marketing! Tips, tricks & good practices.

All you need to know about influencer marketing! Tips, tricks & good practices.

Nowadays, there are tons of ways to promote your business. If you’re aware of this, we’re afraid you’re not the only one — your competitors are likely exploring these different promotional avenues as well. They might...

Jan Zajac
Jan Zajac 14 November 2017
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Tools to Monitor Online Reputation Management

Tools to Monitor Online Reputation Management

The need for reputation management has increased even more in the age of the digital revolution. With the output of so much information, the internet has become prey to accounts that are now popularly known as trolls...

Sanjay Gupta
Sanjay Gupta 8 November 2017
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Only 17% of consumers feel valued by brands, despite 90% of marketers claiming to be customer centric

Only 17% of consumers feel valued by brands, despite 90% of marketers claiming to be customer centric

Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% of consumers feel valued by the brands they buy from. That’s according to a new report from experience management leaders...

Jack Davies
Jack Davies 3 November 2017
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3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

There’s that subtle hint of pumpkin spice lingering in the air, fancy dress costumes in all the stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix...

Udesh Jadnanansing
Udesh Jadnanansing 31 October 2017
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Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Ever wondered if Marketing Automation is right for you? If you run a small business, it probably is. This infographic from MarTechAdvisors explores how companies around the world are increasing their efficiency with...

Julia Cook
Julia Cook 31 October 2017
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Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
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Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Ever wondered how the costs compare for Decoupled Headless CMS - Content as a Service (CaaS) providers IBM Watson Content Hub, Kentico Cloud, Contentful, Prismic and Umbraco Cloud? Well, wonder no more!

Ryan Gains
Ryan Gains 11 October 2017
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Digital's BIG short

Digital's BIG short

Marketing's bubble is about to pop and just like the housing and financial crash of 2008, nobody's paying attention

Kevin Adema
Kevin Adema 9 October 2017
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Developing an Amazon Strategy: A Guide for Brands

Developing an Amazon Strategy: A Guide for Brands

No brand in the UK can ignore Amazon. The retail giant accounts for 25 per cent of all online retail activity in the UK, with over 10 billion visits and 660 million transactions processed in the past year alone...

Lisa Luu
Lisa Luu 26 September 2017
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6 Must-Haves for B2B Event Marketing Success

6 Must-Haves for B2B Event Marketing Success

80% of trade show exhibitors don't follow-up with their "leads". This is a startling stat when you consider that 20-30% of your marketing budgets are being spent on events. Here's how to maximize...

Stacey Danheiser
Stacey Danheiser 25 September 2017
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What research do I need for a new website project?

What research do I need for a new website project?

When planning a new website, do you usually think about what the new design might look like, or what features you and the team would like to see? This is unfortunately one of the most fundamental mistakes that you...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 22 September 2017
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Despite technological investment, retailers continue to let down consumers

Despite technological investment, retailers continue to let down consumers

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, our latest survey findings suggest.

Roland Grassberger
Roland Grassberger 19 September 2017
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Are session recording tools a risk to internet privacy?

Are session recording tools a risk to internet privacy?

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded...

Udesh Jadnanansing
Udesh Jadnanansing 30 August 2017
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Facebook Contests – The best (and legal) ways to run them

Facebook Contests – The best (and legal) ways to run them

Brands and businesses love running contests on Facebook. We’re sure you can’t go more than a few days without seeing one pop up in your feed. And it’s no wonder they so popular; they can can increase your engagement...

Jan Zajac
Jan Zajac 30 August 2017
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Marketing to Generation Z: Why One Size Doesn't Fit All

Marketing to Generation Z: Why One Size Doesn't Fit All

With their desire for authenticity and relevancy, Generation Z should be ripe for referral marketing. However, we discovered 3 insights you should consider when marketing to this demographic.

Angela Southall
Angela Southall 24 August 2017
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Facebook’s identity crisis; social platform or DMP?

Facebook’s identity crisis; social platform or DMP?

It’s easy to forget that Facebook isn’t free. That while you think you’re using a social media outlet, Facebook is extracting currency in return. It’s a pretty new denomination, in fairness, but its value is...

Lee Hackett
Lee Hackett 22 August 2017
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Data is not just about perfection. It necessitates a well-defined and dependable source

Data is not just about perfection. It necessitates a well-defined and dependable source

Data quality is not a predetermined success blanket. Because the quality of data is one part of the many delicacies for achieving the business goal. It is the outcome of the symmetry, whether it disagrees or...

Vincent Manlapaz
Vincent Manlapaz 22 August 2017
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How to avoid digital project failure and save £££s

How to avoid digital project failure and save £££s

If you have a new website or web application development project on the horizon, you’d think it would be obvious that to achieve success, the right planning is vital. Yet, it is still surprising to see that 70...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 21 August 2017
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Pros and Cons of Live Chat Tools vs Online Feedback Surveys

Pros and Cons of Live Chat Tools vs Online Feedback Surveys

Providing a positive customer experience (CX) is becoming increasingly important among digital businesses. It is even seen as a major differentiator. Being able to provide a good CX for your customers means ‘staying...

Udesh Jadnanansing
Udesh Jadnanansing 17 August 2017
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How to use visual feedback for web design

How to use visual feedback for web design

Creating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers...

Udesh Jadnanansing
Udesh Jadnanansing 15 August 2017
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5 Different Types of User Feedback Tools

5 Different Types of User Feedback Tools

The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of tools in order to...

Udesh Jadnanansing
Udesh Jadnanansing 14 August 2017
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The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
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5 Trends in Marketing Automation to be aware of

5 Trends in Marketing Automation to be aware of

If you ignore the rise of Smart Marketing. If you neglect to professionalise your digital strategy right now. Prepare yourself for a rough time. Here are 5 trends to support that statement.

Daniel Janus
Daniel Janus 31 July 2017
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Why businesses shouldn’t fear negative online feedback

Why businesses shouldn’t fear negative online feedback

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much...

Udesh Jadnanansing
Udesh Jadnanansing 26 July 2017
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