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The Sky's The Limit For The Middle East

The Sky's The Limit For The Middle East

How the UEA's thriving smartphone culture is impacting the region's hunger for innovative, mobile-centric PR.

Alice Weaver
Alice Weaver 6 March 2015
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The Noise And The Signal

The Noise And The Signal

Metrics, Monitoring and Alarming at Soundwave - A single bad experience can mean a short cut to the trash can!

Digital Doughnut Contributor
Digital Doughnut Contributor 5 March 2015
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Mobile Marketing: How To Develop An Appropriate Mobile Strategy (Part 2)

Mobile Marketing: How To Develop An Appropriate Mobile Strategy (Part 2)

Part Two of a Three-Step Model to Develop a Mobile Strategy in order to cope with the Mobile Revolution.

Eren Kocyigit
Eren Kocyigit 3 March 2015
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Five Brand Trends From Mobile World Congress 2015

Five Brand Trends From Mobile World Congress 2015

The Millennial Media team are on the ground in Spain this week for Mobile World Congress and we're expecting a few key trends to dominate.

Zac Pinkham
Zac Pinkham 3 March 2015
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Putting Customers First Is A Priority

Putting Customers First Is A Priority

What everybody knows but not everybody is doing

Robert Trnovec
Robert Trnovec 26 February 2015
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Mobile Marketing: How To Develop An Appropriate Mobile Strategy (Part 1)

Mobile Marketing: How To Develop An Appropriate Mobile Strategy (Part 1)

3-Step Model to develop a mobile strategy in order to cope with the mobile revolution.

Eren Kocyigit
Eren Kocyigit 26 February 2015
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LoopPay And Samsung Helping To Close The Loop In Omnichannel Shopping

LoopPay And Samsung Helping To Close The Loop In Omnichannel Shopping

Mobile wallets are going mainstream, is this the final piece needed to build an end-to-end omnichannel ecosystem?

Greta Paa-kerner
Greta Paa-kerner 24 February 2015
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Mobile Is A Major Paradigm Shift, Is Affiliate Marketing Fully Embracing It?

Mobile Is A Major Paradigm Shift, Is Affiliate Marketing Fully Embracing It?

Mobile is the greatest disruption to business since the Internet, is Affiliate Marketing taking it seriously enough?

Greta Paa-kerner
Greta Paa-kerner 19 February 2015
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Teenage Mobile Behaviours  -  Part 3

Teenage Mobile Behaviours  -  Part 3

A Three Part Series on the Results of Hundreds of Hours of Interviews with ‘Actual' Teenagers

Digital Doughnut Contributor
Digital Doughnut Contributor 19 February 2015
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Red Is The New Black: Cultural Insights And The Chinese New Year

Red Is The New Black: Cultural Insights And The Chinese New Year

February 19th is Chinese new year, one of the most popular periods for Chinese consumers to spend their hard earned cash!

Digital Doughnut Contributor
Digital Doughnut Contributor 18 February 2015
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Why You Need To Be Aware Of Gamification

Why You Need To Be Aware Of Gamification

Examples and pointers on how to incorporate gamification into your own product plus predictions of the future of gamification.

Digital Doughnut Contributor
Digital Doughnut Contributor 16 February 2015
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Teenage Mobile Behaviours  - Part 2

Teenage Mobile Behaviours  - Part 2

A Three Part Series on the Results of Hundreds of Hours of Interviews with ‘Actual' Teenagers.

Digital Doughnut Contributor
Digital Doughnut Contributor 12 February 2015
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How Are Apps Evolving?

How Are Apps Evolving?

How are apps going to become more prevalent in the future?

Sameer Bhatia
Sameer Bhatia 12 February 2015
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Teenage Mobile Behaviours  - Part 1

Teenage Mobile Behaviours  - Part 1

Part one of a three part series exploring how teenagers are really using mobile based on interviews with 'real' teens.

Digital Doughnut Contributor
Digital Doughnut Contributor 6 February 2015
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My Kingdom For A Smartphone!

My Kingdom For A Smartphone!

Why today's Shakespearean protagonist could well find himself beseeching the heavens for a smartphone.

Oisin Lunny
Oisin Lunny 5 February 2015
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Responsive Web Design Is Not One-Size-Fits-All

Responsive Web Design Is Not One-Size-Fits-All

Many sites are moving toward responsive design, but this might be a mistake when it comes to user experience.

Digital Doughnut Contributor
Digital Doughnut Contributor 3 February 2015
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The World Is Getting Smarter

The World Is Getting Smarter

As technology gets better and smaller, or maybe bigger depending on the device, how will technology evolve this year?

Tom Levey
Tom Levey 26 January 2015
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50 Apps To Track Everything In Your Life

50 Apps To Track Everything In Your Life

Using just your mobile phone, you can track and analyse your sleep, sex life and procrastination.

Digital Doughnut Contributor
Digital Doughnut Contributor 15 January 2015
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Three Secrets of App Engagement

Three Secrets of App Engagement

The best thing you can do is turn your app into a habit, getting people to use it for a second and third time.

Eli Mandelbaum
Eli Mandelbaum 6 January 2015
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Recovering The Abandoned Digital Basket

Recovering The Abandoned Digital Basket

The explosion in digital and mobile technologies has led to a massive step-change in the way consumers spend their money with brands.

Steve Denner
Steve Denner 17 December 2014
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2014 Retail Marketing Trend Roundup

2014 Retail Marketing Trend Roundup

A roundup of the top retail marketing trends seen in 2014 and how retailers have been adapting to meet demands.

Digital Doughnut Contributor
Digital Doughnut Contributor 15 December 2014
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5 Ways Mobile Is Revolutionizing Marketing

5 Ways Mobile Is Revolutionizing Marketing

Mobile devices are now the primary screens, far ahead of television and it is not a coincidence!

Barbara Chapuis
Barbara Chapuis 25 November 2014
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How Will SEO Evolve In 2015?

How Will SEO Evolve In 2015?

It was never going to be a smooth ride for Google, but that doesn't mean it isn't the right way forward. One good thing that's come out of this is that we no longer have to ask the question of whether...

Kevin Gibbons
Kevin Gibbons 21 November 2014
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Why Do They Call It Omni-Channel When They Mean Holistic Marketing?

Why Do They Call It Omni-Channel When They Mean Holistic Marketing?

As Forrest Gump said: "Stupid is as stupid does"

Javier Ildefonso
Javier Ildefonso 12 November 2014
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Why You Can't Ignore Mobile

Why You Can't Ignore Mobile

It's easy to get overwhelmed by marketing jargon, and it is sometimes difficult to differentiate what is crucial and what is nothing more than a buzzword. To be clear: "mobile" is not a buzzword.

Hrefna Helgadottir
Hrefna Helgadottir 10 November 2014
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