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What Is Event-Driven Feedback?Event-driven feedback is online user feedback collected using triggers based on visitor behavior. It is essentially a way of capturing the customer’s views on their experience while the experience is still fresh in...

                Udesh Jadnanansing
                22 December 2016
            
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Email Marketing in 2017 – Key Trends for the Year Ahead2016 has been a successful year for email marketing. It continues to grow as a marketing channel and is an important part of the marketing mix. Whilst there has been a rise in other platforms (especially social media)...

                Ben Tomlinson
                22 December 2016
            
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PhraseApp Localization Glossary: Terminology You Should KnowIndustry insiders really love using terminology others don’t immediately understand. It sounds really professional. But what about beginners? 

In order to make your life easier I've created a brief glossary...

                David Ost
                21 December 2016
            
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Fundamental Shift to Mobile and Micro-Moments Marketing: Are You Ready ?Micro-moments are the latest mobile-driven trend that’s disrupting digital marketing. It is the short span of attention customers spends on mobile devices to buy, search, watch, or locate something.

                Anand .
                21 December 2016
            
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3 Powerful Ways to Harness ROI of Online Customer FeedbackA few weeks ago I was invited by the eAcademy, a private course for marketing professionals organisation by the Dutch association for online shopping, to give a lecture on increasing conversion using online customer...

                Udesh Jadnanansing
                20 December 2016
            
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2017’s Business Trends in a Digital World10 informed ideas about emergent digital trends and themes to expect in 2017 by Code Computerlove. “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking...

                Oliver Bailey
                20 December 2016
            
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Understanding the Consumer of the Digital AgeThe fast evolution of user-friendly tech and instant access to information has made the consumers of today smart and aware. With ever increasing options available at a tap of the touchscreen, consumer behavior and...

                Michael Georgiou
                20 December 2016
            
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The Growth of the Enterprise Mobile App MarketThis year has seen a huge rise in the development of enterprise mobile apps and rightly so. Enterprise apps can lead to all sorts of benefits for a business and the demand to build them will only intensity over time. 

                Paul Swaddle
                20 December 2016
            
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How to Discover Hidden Value in Your Customer Journey The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the...

                Ronald van Loon
                20 December 2016
            
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How to Ensure Your Enterprise App Is SecureThe use of mobile devices continues to increase and with it the development of applications for such devices. Increasingly organisations are forced to consider the best ways to ensure these apps are secure. The below...

                Paul Swaddle
                19 December 2016
            
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5 Trends from 2016: Pointing to Importance of Trust Based MarketingAs consumer trust in traditional broadcast advertising has continued to diminish, 2016 has been a breakthrough year for the phenomenon known as trust marketing.

As the year draws to a close, we look back on some of...

                Angela Southall
                19 December 2016
            
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Why Spreadsheets Suck For Software LocalizationSoftware localization with spreadsheets is like trying to write a dissertation on a typewriter. Send spreadsheets back to 2010 & start growing your business.

                Oliver Bock
                16 December 2016
            
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Top 10 Expert Tips to Build Mobile Apps: Key to SuccessMobile apps have to be developed with precision right from its ideation to deployment to ensure its success after launch. Here’s what you need to know.

                jane brewer
                15 December 2016
            
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How To Make The Most Of Your Mobile App LocalizationWe talk about how you can make the most of your mobile app localization to raise your visibility in the App Store, increase downloads and create an optimal user experience.

                Oliver Bock
                15 December 2016
            
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4 Effective Tools for Putting Online Feedback into ActionEver been put into a position where an online customer is asking you a question about a specific issue and he presumes you can pick up where your colleague left off? Meanwhile you have no prior knowledge of the matter...

                Udesh Jadnanansing
                14 December 2016
            
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Cultivating Long-Term Customer LoyaltyMartin Häring, Chief Marketing Officer at Misys offers advice to B2B marketers on putting the client at the heart of the business

                Martin Häring
                14 December 2016
            
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Have An App Idea? What Next?An App Idea- From Conceptualization to Implementation!

                Jassica Dean
                14 December 2016
            
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Business Tips & Tricks To Try In 2017As a business owner, are you ready for 2017? To stay one step ahead of the competition and meet the challenges ahead, why not try out some new digital ideas and methods? This will help your business improve its...

                Neil Capstick
                13 December 2016
            
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Toy Story and the Invisible Destruction of Cultural HeritageTechnological advances have changed our world at an increasing pace since the Industrial Revolution - yet it is within the last ten years or so that technology itself has changed the very way people actually perceive...

                Paula Keogh
                13 December 2016
            
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Why Enterprise Should Prefer HTML5 For Its App Development?“Increasing technology innovation has explored the importance of mobile app in all business and platforms. Extending mobile presence of your business at all platforms is getting inevitable and to make such scenario...

                Melissa Crooks
                13 December 2016
            
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Programmatic Marketing – What Is It? Who Needs It? And How Can You Start Using It?According to eMarketer, “more than two-thirds of US digital display ad spending is programmatic”, reaching $22.1 billion in 2016. Many experts believe that programmatic marketing is the future of marketing and...

                Sharon Israel
                12 December 2016
            
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10 Best Tips To Get Your Apps Ready For ChristmasFollow these 10 best tips to get your apps ready for Christmas so you can maximize your revenue throughout the holiday season.

                Oliver Bock
                9 December 2016
            
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Ecommerce Technology: Emerging Trends For Today’s Fashion BrandsFor today’s ecommerce brands, changing with the times is crucial. Through Photoslurp’s partnership with Decoded Fashion, we’ve met with a number of emerging companies who are adding enormous value in the space of...

                Luisana Cartay
                8 December 2016
            
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3 Customer Loyalty Mistakes Retailers Make – and How to Avoid ThemIt is a well-known fact that it is more expensive to recruit than to retain customers – with the statistic ranging anywhere from five to 25 times more expensive, depending on the study you read and which sector you’re...

                Annabel  Thorburn
                8 December 2016
            
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Breaking Through ‘Autopilot’ Supermarket ShoppingShoppers in supermarkets are ‘on autopilot’, buying less than one per cent of the products on the shelves. With supermarkets increasingly limiting options to brands in-store, there is a real need for FMCGs to find...

                Stuart Sankey
                8 December 2016
            
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