Three signs your e-commerce customers are suffering from ‘festive fatigue’
For those of us who don’t want to brave the madness of the Christmas rush, digital commerce has proved an ideal solution. By allowing shoppers to pick up presents from the comfort of their own homes, e-commerce has helped to improve customer experiences, boost retail sales, and even cut down on consumer stress levels at Christmas. But as more and more people start to shop entirely online, is this stressless shopping really sustainable?
19 December 2017