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8 Tips for Your Small Business Marketing SuccessIn this post, we’re going to help you cut through the noise and focus on what we believe are the most important elements of the marketing mix for small to medium-sized businesses

                Augustine Nyemah
                16 May 2016
            
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The Power of Competition – Using Gamification to Motivate EmployeesWhen I talk to people and companies in my role as business advisor, most of them agree that employees are one of the most important factors in an organization, and empowering and engaging said employees should be...

                Anita Theis
                12 May 2016
            
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From The Big Bank Perspective, Fintech Friend, Foe Or Opportunity?You almost cannot be at a London meeting with financials professionals where the term Fintech does not come up. And why not, this sub sector of the financial world is exciting; growing at light speed and even has...

                Robert Kerner
                11 May 2016
            
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A List! A List! My Kingdom for a Customer List!In case you haven’t noticed already, successful marketing isn’t a shot in the dark. And neither is it simply about big ideas, charm and smooth talking.

                Anthony Glynn
                10 May 2016
            
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10 Examples of Value Added Content (or lead magnets), and Why You Should Create ThemI was going to talk about how to write a winning newsletter this week, but first I thought it best to give some concrete examples of Value Added Content – and how to create them.

                Anthony Glynn
                9 May 2016
            
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Lead Magnets: “You had one easy job, and you come back with MAGIC BEANS!”There’s a lesson for all of us in the Jack and the Beanstalk story, and I’m not just talking about kids. In business, as in life in general, there’s a tendency to stick to tried-and-tested notions of ‘value’, and ...

                Anthony Glynn
                6 May 2016
            
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An Introduction To eCommerce Growth HackingI can guarantee you’ll have heard an enormous buzz about growth hacking recently so I’m jumping on the bandwagon and joining two of my favourite topics; eCommerce & growth hacking. 

                Matt Janaway
                6 May 2016
            
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10 Ideas For Turbo-Charging Your Own BrandAs we all grow in our respect and knowledge of the importance of our online brand, we should take steps to start maintaining our it in ways that can work for us. I hope these ideas can help you start or keep going.

                Jay Denhart-Lillard
                6 May 2016
            
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Is A Personal Brand Important For Me?If you're building a personal brand, you know that it's important to be perceived correctly to reach your goals. In this post, we talk about how the definition of product branding can help you outline the...

                Jay Denhart-Lillard
                5 May 2016
            
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Why Ad Blocking should be Cheered not FearedDispelling the myth that adblocking is the beginning of the end for programmatic reliant publishers 

                Brad Chuck
                4 May 2016
            
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How to Turn Employees into Brand AmbassadorsBuilding a social employee culture is about branding from the inside out – a brand first needs to communicate internally before it can communicate externally. 

                Anita Theis
                29 April 2016
            
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How To Land A Killer Speaking GigPublic speaking can grow your personal brand, influence, and even your business. But is there a recipe to land public speaking gigs in your industry?

                Jay Denhart-Lillard
                29 April 2016
            
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Industry 4.0: What It Means to Global Industry and ConsumersWe are in the midst of Industry 4.0 – the fourth wave of technological advancement which will fundamentally alter the way that industry and consumer ecosystems will evolve.

                philip dwyer
                28 April 2016
            
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Marriott Starwood Merger and Disruptions in the Hospitality IndustryThe Marriott and Starwood merger is taking place amongst a trend of consolidation in the travel and hospitality industry driven by “New Market” and “Low End” Disruptors in the market, who operate under different...

                Joyce Kwong
                27 April 2016
            
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An IT Guy Talks About His Experience With Digital TransformationWhen talking about digital transformation, it sometimes seems that we are no longer focusing on IT departments, treating it as a support role that serves other functions within the company. 

                Robert Trnovec
                27 April 2016
            
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Strategy And Innovation, Lost In TranslationI have worked for years trying to ensure that strategy execution happens seamlessly. This is still a major struggle for most organisations as they find themselves tied in knots (and frameworks) while the average...

                Robert Kerner
                26 April 2016
            
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Be Trusted or DieThe mere act of being does not turn you into a Brand.

                Manuel Yanez
                25 April 2016
            
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Why Brick and Mortar Stores Can't Die in an Interconnected WorldA look into shopping and how it has evolved into something interconnected. The boundaries of -"off-line" and on-line" are as blurry as never before. The extension of an idea...

                Konrad Dobschuetz
                25 April 2016
            
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Storytelling in Marketing : An Art Proven by ScienceChandreyi specializes in building engaged online communities and sparking conversations about business-to-business marketing trends while at Skyline Group. 

                Augustine Nyemah
                25 April 2016
            
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Where To Look For InnovationNot going digital is dangerous. Not going digital can mean you will no longer be in business. There are numerous examples of just this - for companies like Kodak, Blockbuster and Blackberry.

                Robert Trnovec
                21 April 2016
            
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We Have to Talk: There Is No Substitute for Talking to Your B2B Customers about Your BrandYour brand is built on relationships with customers and prospects; it’s built on the emotional connections you’ve been able to make over the years; it’s built by nuance, authenticity and a range other qualitative...

                jonathan paisner
                21 April 2016
            
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Twitter Trends UK March 2016 – Supporting People With HashtagsSotrender is happy to present the 6th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on...

                Jan Zajac
                21 April 2016
            
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Call For The Marketing TechnologistMarketing, as a discipline, is rapidly changing to keep abreast of the amount of data and new technologies currently driving marketing decisions and operations within the organization. Scott Brinker of Ion Interactive...

                Mike Owen
                21 April 2016
            
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Fanpage Trends UK March 2016 – Sports And Politics On TopSotrender is happy to present the 8th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11...

                Jan Zajac
                21 April 2016
            
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7 Things Creative People DoWant to know if you're the 'creative type'? Read on below and see if you can tick off any of the checklist...

                Matt Webster
                19 April 2016
            
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