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The Single Customer View is dead, long live the Single Individual View!

The Single Customer View is dead, long live the Single Individual View!

Can we really access of all data we have on customers and make decisions on the fly. This paper discusses the types of data which is available and describes how the single individual view is emerging as the way forward.

Ben Salmon
Ben Salmon 25 February 2013
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The Power of Email Marketing: Humanization

The Power of Email Marketing: Humanization

There are many technical aspects to email marketing that are covered time and time again. Figuring out how to analyze data, testing different strategies, and content creation tips are important. One incredibly...

Digital Doughnut Contributor
Digital Doughnut Contributor 16 February 2013
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Truly Effective Email Marketing

Truly Effective Email Marketing

Countless messages are continually discarded into the black hole that is the spam folder. How many email marketing campaigns are simply sent into the abyss? The majority of them. Whether a novice or an expert...

Digital Doughnut Contributor
Digital Doughnut Contributor 16 February 2013
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