Article

Digital Doughnut Contributor
Digital Doughnut Contributor 16 February 2013
Categories Email & eCRM

The Power of Email Marketing: Humanization

There are many technical aspects to email marketing that are covered time and time again. Figuring out how to analyze data, testing different strategies, and content creation tips are important. One incredibly powerful aspect of modern email marketing is, however, often over-looked.

There are many technical aspects to email marketing that are covered time and time again. Figuring out how to analyze data, testing different strategies, and content creation tips are important. One incredibly powerful aspect of modern email marketing is, however, often over-looked.

 

The humanization of a marketing campaign can turn a simple email into a well-crafted letter made for individual customers

 

Part 1: Personalization

Personalizing an email marketing campaign is an intimidating and often difficult venture. With a couple of rather simple tools, however, businesses and small companies can change a format letter or fill-in-the-blank advertisement into a personal message that quickly gains the attention of the readers targeted.

 

Simple formats can be utilized to create engaging messages. Services such as MailChimp, MailerMailer, and various other email marketing tools allow for customized tailoring of messages. Custom subject lines, individuals names in the email headers, and selective content based on subscriber information can all be achieved through use of the proper tools.

 

Creating a beginning line with personalized names sometimes makes the difference between a message that is never read and a dedicated reader.

 

Part 2: Communication

Humans require more than just one side of a conversation to feel a true sense of communication. This is where follow-up marketing comes in.

 

Many marketing campaigns shoot out hundreds of messages, receive various responses, but never actually take the time to communicate back to the response received. Specific, personal, human communication is best, but just a simple software customized or service generated response is more effective than zero response communication. Response to messages received is often an afterthought in the world of email marketing.

 

Responding to email recipients as humans takes just a minimum amount of investment, but the ROI of that investment is often astonishing.

 

Part 3: Be Human

This step might not be as cheap as much of email marketing, but providing human written responses to important email-induced questions can make all the difference. Adding a few lines or links which encourage inquiries and questions requires a minimal amount of email space.

 

Responding to links can, however, be quite time consuming.

 

In leu of general, non-specific auto-responders for all responses and questions, consider using the magic of human touch. Most individuals are able to tell the difference between computer program responses and an actual human at the keys. Such human responses are somewhat expensive, but they also have the capacity to turn interest into sales.

 

Headers that are crafted with customers’ names, a well timed and human response to a customer question, and creative and consistent communication is all that is needed to turn the impersonal medium of email into a humanized interaction.  

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Challenges of Customer Lifetime Value (CLV)

The Challenges of Customer Lifetime Value (CLV)

We all agree Customer Lifetime Value is important, but there’s not much agreement after that. This blog is about the challenges of Customer Lifetime Value (CLV). CLV is a fantastic concept but defining that value and...

Peter Rivett-Jones
Peter Rivett-Jones 24 May 2023
Read more
Artificial Intelligence in Content Creation

Artificial Intelligence in Content Creation

In this article, we will talk about AI in the field of content generation. We will look at what artificial intelligence is in terms of content, what AIs are on the market, and how we can interact with them.

Polina Kedis
Polina Kedis 12 May 2023
Read more
How These PIM Features can Create the Next Growth Opportunity

How These PIM Features can Create the Next Growth Opportunity

The increasing need for effective product information management solutions has become critical for businesses that sell products online. With the growing number of sales channels and the rising complexity of product...

Sudhanshu Singh
Sudhanshu Singh 31 May 2023
Read more
Exploring the Rapid Growth of Mobile App Development

Exploring the Rapid Growth of Mobile App Development

Smartphones have included mobile applications for more than ten years. The fastest-growing area of the mobile industry is the mobile app market. Only a few app developers were aware of the potential market opportunity...

Prashant Pujara
Prashant Pujara 24 May 2023
Read more
The Ins & Outs of Product Marketing

The Ins & Outs of Product Marketing

Product marketing is what drives products onto the market and keeps them there. Developing effective product marketing is the secret to your organization's development, expansion, and long-term success. It is a...

Pawanpreet Gill
Pawanpreet Gill 26 May 2023
Read more