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The 6 Best Email Tactics to Take Your Business Sky-HighThe question has no doubt crossed your mind: what email tactics should you be using? This recent study reveals the 6 best email tactics from 300 marketers.

                Sophia Skinbjerg
                8 August 2016
            
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Attract, Nurture and Convert More Leads with a Modern Approach to Content MarketingFor many years, businesses and brands have widely used content marketing as it is recognised as the best method to support inbound customer engagement and nurture through the purchase process. 

                Harvey Steed
                4 August 2016
            
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15 Email Design Inspirations for the Rest of Your SummerTake advantage of the color, excitement and fun that summer offers and add it to your email designs. It’s sure to be a hit for your subscribers regardless of whether they are laying on the beach or stuck in the...

                Sophia Skinbjerg
                1 August 2016
            
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5 Campaign Tracking Mistakes that Wreck Results & Shrink BudgetsRumour has it that marketers today are “lucky”, because there are so many promotional channels they can use to connect with their audiences. But the question is - does more always equal better?

                Milena Mitova
                29 July 2016
            
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Why Your Lead Generation Strategies Are a Mess (And How to Unite Them)What's your marketing game plan? If you refer to your "marketing strategies" in plural, you're probably already at a disadvantage.
You might be overseeing a mess of strategies — website, content...

                Kayli Kunkel
                29 July 2016
            
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14 Clever Lead Generation TacticsGenerating new contacts is a very important aspect of marketing to ensure healthy growth of your business. But it's easy to run out of new ideas on how to attract these contacts. So, how about a little inspiration?

                Marie-Pier Godere
                29 July 2016
            
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6 Easy Segmentation Methods to Grow Your Email RevenueIt takes nothing more than one click to lose a prospect. It’s even easier than losing your keys! What are your strategies to avoid that your subscribers lose interest in your business? Burying them under a flow of...

                Marie-Pier Godere
                28 July 2016
            
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Four Ways the Marketer Supports Customer RetentionBrand awareness and acquisition are no longer the single twin pillars of marketing. The marketing team is responsible for designing and building a company's brand and ensuring that brand experience is consistent...

                Riley Edmunds
                27 July 2016
            
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Dark Social - Guide to What It Is and How to Measure ItWord of mouth is an obvious challenge for marketers, not just in terms of generating it, but in tracking it. But there is a growing trend in marketing, something known as dark social, which can equally cause...

                Angela Southall
                26 July 2016
            
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Crafting an Email Subject Line That SellsWe're already half way through the year– boy did that go fast! In terms of email campaigns, this means it’s time to start analyzing how you're holding up against your annual goals and, if you're organized,...

                Sophia Skinbjerg
                25 July 2016
            
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5 Emails You Absolutely Need in Your E-commerce StrategyE-Commerce has become increasingly popular over the past years and the trend is far from dying out. To ensure you get the most out of your online store, here are some efficient email strategies you absolutely need to...

                Marie-Pier Godere
                21 July 2016
            
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Is Your Sales Funnel Broken?As a marketer, you're tasked with the challenging role of attracting new customers and generating leads for sales. Your company most likely has a sales funnel set up to channel that traffic into the buying process...

                Chad Reinertson
                21 July 2016
            
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3 Reasons Why You Need Competition In BusinessThere's no doubt that being in a competitive industry can deter a business's ability to achieve their set goals, especially when it comes to lead generation and sales. But, the truth is, having competition is...

                Otoabasi Umonting
                21 July 2016
            
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Sales Benefits From Marketing AutomationAccording to AdAge, 93% of all CMOs are under more pressure to deliver measurable ROI (return on investment.) Even as the amount of data from digital marketing intensifies, proving the direct impact on revenue is...

                Richard Fallah
                20 July 2016
            
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Why Winning New Clients from ‘cold’ Is Vital for Agency Growth, or Why You Should Hire a New Business Agency in the First PlaceOver the last thirteen years we’ve worked with hundreds of agencies of every type, size and discipline, as their dedicated new business agency partner. 

                Incite New Business
                19 July 2016
            
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The 5 R's of Targeted Email MarketingTraditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time...

                Elizabeth Bell
                19 July 2016
            
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42% of Marketers Don’t Create Responsive EmailsAre you one of them?

                Sophia Skinbjerg
                18 July 2016
            
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Repurpose Content: Maximize Capability of Existing WorkRepurpose pre-existing content to continuously share new pieces while leveraging resources efficiently. Tactically recycle blog posts, press, testimonials, webinars, and more!

                Elizabeth Bell
                15 July 2016
            
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Bad Behavior That Trips Up Email Marketing CampaignsAs a manager of email marketing campaigns, you like to think you get it right with your messaging—people are excited to receive the emails you create, right? Unfortunately, not everyone in charge of email marketing...

                Matt Zajechowski
                14 July 2016
            
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Top 10 Marketing Agency Benefits from Marketing AutomationAre you a marketing agency looking for marketing automation? In this infographic, you will find out 10 major benefits that agencies get from using marketing automation.

                Richard Fallah
                14 July 2016
            
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The Power of Double Opt-in for EmailsAnd why it’s important to make people say yes twice.

                Sophia Skinbjerg
                13 July 2016
            
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The Dos And Don’ts Of Creating Eye-Catching EmailsEvery company dreams of having free SMTP email services that consistently deliver attention-grabbing emails to their customers. But many spend big bucks to get results only to be disappointed when they review...

                Matt Zajechowski
                13 July 2016
            
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Why Brands Need a Bot Strategy NowKey insights from our bots, AI and messaging roundtable

                Mike Burgess
                12 July 2016
            
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What is Behavioral Segmentation?Understanding your target market is an imperative component of the marketing industry. A target market broadly represents a “typical” group of consumers. 

                Victoria Dellacava
                7 July 2016
            
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5 Common Referral Marketing Mistakes (and how to avoid them)Marketing is all about testing, testing and then testing some more to really optimise results. And referral marketing should be no different. Without A/B testing retailers might be lucky to reach 3-5% of new customer...

                Angela Southall
                6 July 2016
            
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