Article

Marie-Pier Godere
Marie-Pier Godere 21 July 2016
Categories Ecommerce, Email & eCRM

5 Emails You Absolutely Need in Your E-commerce Strategy

E-Commerce has become increasingly popular over the past years and the trend is far from dying out. To ensure you get the most out of your online store, here are some efficient email strategies you absolutely need to implement.

1. Transaction confirmation

Ok. Maybe I’m stating the obvious here. But we can’t talk about E-Commerce without mentioning it. Any online transaction system must send a confirmation email to its clients to provide them with a summary of their order and information on delivery terms. This is really the minimum to do to reassure clients after an online purchase.

2. Shopping cart abandonment reminder

Shopping cart abandonment reminders should be among the first emails you implement in your E-Commerce strategy. Why? Simple, because they work! Cart abandonment reminders get an open rate of 40.5% and a conversion rate (click-to-purchase) of 28.7%. These are excellent results you certainly don’t want to miss. And this is beside the fact that these are automated messages. Once they are implemented, you have nothing more to do than to collect the results!

3. Abandoned shopping cart survey

Your abandoned shopping cart reminder did not result in a sale? Take advantage of the situation to ask the consumer why he did not buy. Is it because of hidden fees? A delivery time frame that is too long? Just not the right moment to make the purchase? These answers will allow you to improve your online buying process and eliminate friction points.   

4. Product rating

76% of consumers consider product rating as their second source of influence to make a purchase. Moreover, products with a client evaluation get 10% more sales. Ask your clients to give feedback on their purchase to stimulate sales and engagement.  In the case of negative feedback, take the necessary actions to ensure your client’s satisfaction. Make sure not to erase negative reviews, as they are part of your online credibility. Instead, add a positive comment showing that you care and are willing to find a solution for your client’s satisfaction.

5. Product recommendation

Take advantage of your transactional emails to promote related or complementary products. A client that just completed a purchase will be more receptive to your suggestions. Feel free to include a discount on their next purchase to encourage them to buy from you again.

Get more email marketing tips and best practices here https://www.dialoginsight.com/en/resources/academy/ 

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