Article

Marie-Pier Godere
Marie-Pier Godere 21 July 2016
Categories Ecommerce, Email & eCRM

5 Emails You Absolutely Need in Your E-commerce Strategy

E-Commerce has become increasingly popular over the past years and the trend is far from dying out. To ensure you get the most out of your online store, here are some efficient email strategies you absolutely need to implement.

1. Transaction confirmation

Ok. Maybe I’m stating the obvious here. But we can’t talk about E-Commerce without mentioning it. Any online transaction system must send a confirmation email to its clients to provide them with a summary of their order and information on delivery terms. This is really the minimum to do to reassure clients after an online purchase.

2. Shopping cart abandonment reminder

Shopping cart abandonment reminders should be among the first emails you implement in your E-Commerce strategy. Why? Simple, because they work! Cart abandonment reminders get an open rate of 40.5% and a conversion rate (click-to-purchase) of 28.7%. These are excellent results you certainly don’t want to miss. And this is beside the fact that these are automated messages. Once they are implemented, you have nothing more to do than to collect the results!

3. Abandoned shopping cart survey

Your abandoned shopping cart reminder did not result in a sale? Take advantage of the situation to ask the consumer why he did not buy. Is it because of hidden fees? A delivery time frame that is too long? Just not the right moment to make the purchase? These answers will allow you to improve your online buying process and eliminate friction points.   

4. Product rating

76% of consumers consider product rating as their second source of influence to make a purchase. Moreover, products with a client evaluation get 10% more sales. Ask your clients to give feedback on their purchase to stimulate sales and engagement.  In the case of negative feedback, take the necessary actions to ensure your client’s satisfaction. Make sure not to erase negative reviews, as they are part of your online credibility. Instead, add a positive comment showing that you care and are willing to find a solution for your client’s satisfaction.

5. Product recommendation

Take advantage of your transactional emails to promote related or complementary products. A client that just completed a purchase will be more receptive to your suggestions. Feel free to include a discount on their next purchase to encourage them to buy from you again.

Get more email marketing tips and best practices here https://www.dialoginsight.com/en/resources/academy/ 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more