Articles - Page38

Filters
Filter by Topic
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more
Completing the customer view with data and digital

Completing the customer view with data and digital

The digital revolution is something we hear a lot about, but how much we know about it is another matter. One thing is certain, data has a vital role in progressing digital excellence, with new sources developing on a...

Tom Blacksell
Tom Blacksell 20 February 2017
Read more
Happy Birthday, Facebook! - Infographic

Happy Birthday, Facebook! - Infographic

Did you celebrate Facebook’s birthday a few weeks ago (to be more precise – 4th February)? If not, you should! There are many reasons to celebrate, and we pulled them together in the form of an infographic.

Jan Zajac
Jan Zajac 17 February 2017
Read more
10 Considerations When Choosing A Landing Page Builder

10 Considerations When Choosing A Landing Page Builder

Landing pages no longer fall on a marketer's "nice to have" list. They have become an important and necessary part of the digital marketing mix, so we've put together the top 10 considerations...

Richard Fallah
Richard Fallah 17 February 2017
Read more
Adspend Keeps Growing, Despite Brexit

Adspend Keeps Growing, Despite Brexit

The UK’s referendum vote to leave the European Union shook the country and stunned financial markets, consequently causing the value of the pound to plummet. But the advertising and media industry as a whole is one...

Chris Vogt
Chris Vogt 16 February 2017
Read more
Building Customer Loyalty With Online Feedback

Building Customer Loyalty With Online Feedback

In light of Valentine’s Day we must remind ourselves how meaningful customer relationships are, so we’ve dedicated this blog to emphasizing the importance of customer loyalty and how to enhance it through online...

Udesh Jadnanansing
Udesh Jadnanansing 16 February 2017
Read more
Digital Love Lessons

Digital Love Lessons

From match.com to eHarmony, from Tinder to Zoosk, these sites are clearly making their mark through the smart use of technology. But what technology is that? If you thought regular old relational database software...

Emil Eifrem
Emil Eifrem 15 February 2017
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more
Infographic: 11 Advertising Insights You’ll Love This Valentine’s Day

Infographic: 11 Advertising Insights You’ll Love This Valentine’s Day

AdRoll EMEA have taken a deep dive into the pool of love to find out how consumers behave online and what happens when it comes to Valentine’s Day ad campaigns in the retail, apparel, beauty and travel industries.

Anahid Basmajian
Anahid Basmajian 14 February 2017
Read more
8 Tools For Automated Social Media Marketing

8 Tools For Automated Social Media Marketing

In today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your salvation to improved visibility, reach and exposure, the one thing that...

Paul Simmons
Paul Simmons 13 February 2017
Read more
Why you should be collecting feedback on website content

Why you should be collecting feedback on website content

Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to...

Udesh Jadnanansing
Udesh Jadnanansing 10 February 2017
Read more
Digital FOMO (How Consumer's Actually Think)

Digital FOMO (How Consumer's Actually Think)

The Fear of Missing Out (FOMO) deeply triggers the consumer brain to engage and act with a brand's messages. Marketers must know how this works to harness true digital success.

Kevin Adema
Kevin Adema 8 February 2017
Read more
Are You Digitally Redundant?

Are You Digitally Redundant?

Marketing technology is full of shiny toys. The risk is often buying more than what you need, or more of what you already have even if you don't know you have it. It can become a race to digital...

Patrick Theimer
Patrick Theimer 8 February 2017
Read more
52% of marketers rank email in most effective digital channels

52% of marketers rank email in most effective digital channels

If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels?

Sophia Skinbjerg
Sophia Skinbjerg 8 February 2017
Read more
The Digital Tipping Point

The Digital Tipping Point

Adobe’s recently released 2017 Digital Trends reports proves that we’re on the verge of a new digital era…and it’s about to tip.

Kevin Adema
Kevin Adema 7 February 2017
Read more
Facebook in the UK – Summary of 2016

Facebook in the UK – Summary of 2016

This 2016 brought a lot of changes to Facebook, and it was interesting to see which brands managed to make it out on top.

Jan Zajac
Jan Zajac 6 February 2017
Read more
Innovation with Real-Time Data and Insights

Innovation with Real-Time Data and Insights

Acting on performance immediately with real time data analysis will improve your competitive position through innovation and make your organization flexible and adaptive in strategic decision making.

Asena Atilla Saunders
Asena Atilla Saunders 6 February 2017
Read more
Blockchain: Revolutionising The Way We Do Business

Blockchain: Revolutionising The Way We Do Business

Blockchain is an exciting decentralized, distributed ledger technology that has been popularised by the interest in Bitcoin global crypto currency.

David Reilly
David Reilly 2 February 2017
Read more
The Importance Of Predictive Analytics

The Importance Of Predictive Analytics

Big data can be a huge benefit to any organization when used with predictive analytics which enables business leaders to make really quick strategic decisions. It is basically a road map to better business.

Asena Atilla Saunders
Asena Atilla Saunders 2 February 2017
Read more
Infograpic: Twitter in the UK – Summary of 2016

Infograpic: Twitter in the UK – Summary of 2016

Another year has come to a close, bring a lot of changes in the world of social media. 2016 was an interesting year for Twitter in the UK because it was mostly dominated by music, with one group in particular...

Jan Zajac
Jan Zajac 2 February 2017
Read more
Moving Beyond The Headlines: Marketers, AI Is Our Friend

Moving Beyond The Headlines: Marketers, AI Is Our Friend

Should marketers fear the march of the robots? Much of the conversation relating to artificial intelligence (AI), paint a picture of humans losing their jobs in the place of machines, with lists being bandied about of...

Dale Lovell
Dale Lovell 1 February 2017
Read more
Why Donald Trump is actually the King of Digital Marketing

Why Donald Trump is actually the King of Digital Marketing

Regardless of your political orientation or if you like Donald Trump or not, when you strategically look behind his campaign’s actions – especially his digital campaign actions – you’ll see that he might just be the...

Kevin Adema
Kevin Adema 1 February 2017
Read more
Digital Embassies – The Hero To The Rescue

Digital Embassies – The Hero To The Rescue

The purpose of digital embassies is to provide a demarcated data safeguarding area under the full sovereignty of the data owner.

Andy Atkins
Andy Atkins 31 January 2017
Read more
The Untapped Potential Of Data Analytics

The Untapped Potential Of Data Analytics

With over 2.5 quintillion bytes of data generated every day the question for businesses arises on how to position themselves uniquely in the world leveraging analytics.

Rajesh Jhamb
Rajesh Jhamb 30 January 2017
Read more
The Next Big Thing In Digital Communications

The Next Big Thing In Digital Communications

6 years ago there was only one messaging app among the 10 most downloaded in the App Store. Now there are 6 and it is impacting business communications on social media like never before. Messaging apps are becoming...

Faizan Syed
Faizan Syed 27 January 2017
Read more
ArticlesRSS 2.0