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Why real-time is the right time

Why real-time is the right time

Today’s marketers have an increasing need for speed. Consumers want brands to be faster than ever in anticipating and responding to their needs, with almost two-thirds (64%) expecting companies to interact with...

Vanessa Tadier
Vanessa Tadier 1 December 2017
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Digital Agencies: Using ‘as-a-service’ Systems to Win Retail Clients

Digital Agencies: Using ‘as-a-service’ Systems to Win Retail Clients

88% of agency clients expect the business environment to be tougher this year than last year due to factors such as Brexit uncertainty, increased downward pressure on budgets and intense competition (UTTL Report 2017)...

Anna Bravington
Anna Bravington 30 November 2017
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Blockchain: The Invisible Technology That's Changing the World

Blockchain: The Invisible Technology That's Changing the World

Blockchain is in the very early stages and people first need to understand clearly what the blockchain use cases are before mass adoption begins. At the moment the speed of development is very slow as a result of...

avita dcosta
avita dcosta 30 November 2017
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Digital Marketing Trends for 2018: Micro-Scale & Richer Content

Digital Marketing Trends for 2018: Micro-Scale & Richer Content

There has never been a more exciting time for brands to jump into the digital marketing arena than now. Any strong digital marketing strategy will need to take into account upcoming trends as we head into 2018...

Richard Fallah
Richard Fallah 29 November 2017
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Building a Community Means Solving a Problem, Together

Building a Community Means Solving a Problem, Together

Any brand wanting to set up a community has a key challenge to meet - customer engagement

Libby Duane Adams
Libby Duane Adams 29 November 2017
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The Perils Of Inaccurate Location Data And How To Avoid Them

The Perils Of Inaccurate Location Data And How To Avoid Them

The potential for location data from mobile phone usage is huge, but it’s all made redundant unless tech experts can guarantee clean and accurate information. Amid concerns about where ad spend is apportioned, how can...

Andy Beames
Andy Beames 28 November 2017
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Is Something Missing From Your 2018 Marketing Plan?

Is Something Missing From Your 2018 Marketing Plan?

Whilst most marketing plans typically include PPC, SEO, eMail and Social Media, many are missing out on this high performing channel. Are you?

Angela Southall
Angela Southall 28 November 2017
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Key digital marketing predictions to ring in the holiday spirit

Key digital marketing predictions to ring in the holiday spirit

The holiday season is here and it’s the time for marketers to take advantage of the business opportunities the busiest time of the year has got to offer. And there are plenty of reasons to celebrate! We’ve scoured all...

Digital Doughnut Contributor
Digital Doughnut Contributor 27 November 2017
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Why You Still Need to Use Emails in Your Marketing Strategy

Why You Still Need to Use Emails in Your Marketing Strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email...

Richard Fallah
Richard Fallah 24 November 2017
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Fortune favours the ambitious: travel brands that achieve personalisation at scale will win

Fortune favours the ambitious: travel brands that achieve personalisation at scale will win

2017 wraps up a turbulent year for travel and hospitality industry. So as we hurtle toward the new year, and with it the approach of peak booking season, we wanted to take a look at how technology, such as artificial...

Catherine Millar
Catherine Millar 23 November 2017
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Cart abandonment rates rise to 78% in Q3 2017

Cart abandonment rates rise to 78% in Q3 2017

The latest cart abandonment data from SaleCycle shows a slight rise in abandonment rates from Q2 2017.

Graham Charlton
Graham Charlton 23 November 2017
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The final countdown: five key steps to GDPR success

The final countdown: five key steps to GDPR success

With mere months to go until the General Data Protection Regulation (GDPR) comes into effect, it is dominating the news agenda and is a top priority for businesses. From retailers to charities and the manufacturing...

Dan Telling
Dan Telling 22 November 2017
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What a CTA Button Really Needs to Drive Conversions!

What a CTA Button Really Needs to Drive Conversions!

You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content.

Richard Fallah
Richard Fallah 21 November 2017
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Infographic: Social Media Trends that Will Shape 2018

Infographic: Social Media Trends that Will Shape 2018

Explore 9 key social media trends set to impact on us next year - from the growth of social video and the expansion of live streaming, through to an increased investment in influencers and the importance of mobile...

Chloe YANG
Chloe YANG 17 November 2017
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How to Leverage In-Store Data on Facebook to Beat Amazon this Black Friday

How to Leverage In-Store Data on Facebook to Beat Amazon this Black Friday

Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 - an increase of 15 percent on 2015, according to VoucherCodes.co.uk and the Centre for Retail...

Declan Kennedy
Declan Kennedy 15 November 2017
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What to look for in a Chief Data Officer

What to look for in a Chief Data Officer

The rapid rise of digital technology and data science have reshaped every facet of society – how we shop, communicate and play. It has also had a profound impact on how we work and how organisations are structured...

Chris Underwood
Chris Underwood 15 November 2017
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Another GDPR Blog....this time from the actual powers that be!

Another GDPR Blog....this time from the actual powers that be!

Yes, another GDPR blog - we are bored silly of the term in marketing, while some of us seem to be in a bit of a spin - but what about those huge digital giants who will be affected the most?

Brad Chuck
Brad Chuck 13 November 2017
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Targeting Shoppers As They Shop

Targeting Shoppers As They Shop

There are many different tools and techniques available for brands to promote themselves in-store. Collectively these are known as shopper marketing. But why does shopper marketing campaigns often deliver a poor...

Nick Pugh
Nick Pugh 9 November 2017
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Top 7 Benefits of Chatbots for Your Business

Top 7 Benefits of Chatbots for Your Business

Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the...

Asena Atilla Saunders
Asena Atilla Saunders 8 November 2017
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8 in 10 Christmas shoppers share gift ideas via “Dark Social”

8 in 10 Christmas shoppers share gift ideas via “Dark Social”

Dark Social is the biggest missed opportunity in marketing as many brands do not have the right tools in place to harness the power of this consumer signal.

Craig Tuck
Craig Tuck 7 November 2017
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3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

There’s that subtle hint of pumpkin spice lingering in the air, fancy dress costumes in all the stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix...

Udesh Jadnanansing
Udesh Jadnanansing 31 October 2017
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Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Ever wondered if Marketing Automation is right for you? If you run a small business, it probably is. This infographic from MarTechAdvisors explores how companies around the world are increasing their efficiency with...

Julia Cook
Julia Cook 31 October 2017
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This Is the #1 Priority for Sales Leaders Going Into 2018

This Is the #1 Priority for Sales Leaders Going Into 2018

If you want to maximize your investment, spend the time on the most coachable reps. That will never be your best or worst performers. It will always be the middle.

Chris Orlob
Chris Orlob 30 October 2017
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The Surprising New Factor Causing Customer Churn

The Surprising New Factor Causing Customer Churn

Like all CEOs I’m very mindful of customer churn and the ever present problem of customers cancelling or deciding not to renew. You can't simply wish for less customer churn and wait to see if your wish comes true...

Greg Twemlow
Greg Twemlow 26 October 2017
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“Trading war stories” at the Digital Leaders Banquet: Interview with Jake Ward, Groovy Gecko

“Trading war stories” at the Digital Leaders Banquet: Interview with Jake Ward, Groovy Gecko

There’s just a month to go before the sixth Digital Leaders Banquet in London, which brings together the UK’s most influential senior marketing leaders. In advance of the event, we caught up with Jake Ward, business...

Leonie Mercedes
Leonie Mercedes 26 October 2017
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