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Cognitive computing: Moving From Hype to Deployment

Cognitive computing: Moving From Hype to Deployment

Although cognitive computing, which is many a times referred to as AI or Artificial Intelligence, is not a new concept, the hype surrounding it and the level of interest pertaining to it is definitely new. The...

Ronald van Loon
Ronald van Loon 9 February 2018
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The Six Striking Stats Signalling The Strength Of UGC That Every Marketer Should Know

The Six Striking Stats Signalling The Strength Of UGC That Every Marketer Should Know

Are you ready for the user generated content (UGC) takeover? Because it’s here in a big way. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing...

Luisana Cartay
Luisana Cartay 9 February 2018
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Understanding Bounce Rate and Why it is So Important

Understanding Bounce Rate and Why it is So Important

Many companies as well as individuals who have online businesses don’t really understand bounce rate.

Neil Capstick
Neil Capstick 8 February 2018
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The Who’s Who of UK Cities on Facebook

The Who’s Who of UK Cities on Facebook

Social media is a key part of everyday life nowadays, even for cities! This proper presence is of utmost importance to promote their attractions, events and what unique aspects the city has to offer. From the early...

Jan Zajac
Jan Zajac 5 February 2018
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Why fashion sites have the lowest cart abandonment rates

Why fashion sites have the lowest cart abandonment rates

Fashion retailers enjoy the lowest abandonment rates across five sectors we tracked, so I'm looking at the reasons for this, and the lessons other retailers can learn.

Graham Charlton
Graham Charlton 5 February 2018
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Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.

Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.

In 2018, retailers need to stop optimising their campaigns for online conversions. Instead they need to optimise their Facebook and Instagram campaigns based on the whole of their customer preferences by leveraging...

Declan Kennedy
Declan Kennedy 1 February 2018
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Infographic: The State of Programmatic Advertising

Infographic: The State of Programmatic Advertising

This infographic summarises the key findings of the study, including the level of distrust that many advertisers feel towards the display advertising ecosystem. Issues highlighted in the report include a lack of...

Linus Gregoriadis
Linus Gregoriadis 30 January 2018
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Combat Survey Fatigue By Implementing The NPS Survey System

Combat Survey Fatigue By Implementing The NPS Survey System

A common occurrence for brands that implement a voice of customer survey system is a high rate of survey abandonment, ultimately leading to a lack of actionable information. If the goal truly is to obtain customer...

Daniel Bakst
Daniel Bakst 30 January 2018
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Generation Z: Their Expectations of Brands and Experiences

Generation Z: Their Expectations of Brands and Experiences

As the purchasing power of customers in the Generation Z segment continues to grow, it is becoming increasingly important that your brand provides a specific value that caters to this group. In doing so, you can...

Daniel Bakst
Daniel Bakst 25 January 2018
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12 LinkedIn Features You Should Be Using Now

12 LinkedIn Features You Should Be Using Now

When Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram...

Richard Fallah
Richard Fallah 24 January 2018
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Why Collecting In-App Feedback is Important for Mobile UX

Why Collecting In-App Feedback is Important for Mobile UX

Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers...

Udesh Jadnanansing
Udesh Jadnanansing 24 January 2018
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Interview: Quintly believe that the right analytics toolkit is key to delivering social KPIs in 2018

Interview: Quintly believe that the right analytics toolkit is key to delivering social KPIs in 2018

When social media analytics platform quintly was first conceived it was built as a one-off project for a single client. In the last few years, quintly has grown and now offers more than 500 different metrics to over...

Nick Watt
Nick Watt 23 January 2018
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How to Optimise Your Instagram Strategy

How to Optimise Your Instagram Strategy

Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to!

Richard Fallah
Richard Fallah 16 January 2018
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How does social engagement contribute to the overall customer experience? New research!

How does social engagement contribute to the overall customer experience? New research!

It is now widely accepted that companies offering an excellent customer experience (CX) are more likely than their peers to deliver against their commercial objectives. New research from Digital Doughnut and Hootsuite...

Linus Gregoriadis
Linus Gregoriadis 16 January 2018
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Podcast: Top Technology and Innovation Trends for 2018

Podcast: Top Technology and Innovation Trends for 2018

The third and final C-suite podcast from Microsoft’s Future Decoded, in this episode, Russell Goldsmith explored some of the key trends in relation to technology and innovation, including Microsoft UK's CMO Scott...

Russell Goldsmith
Russell Goldsmith 16 January 2018
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Using Instagram For Business: Best Practices For Ecommerce

Using Instagram For Business: Best Practices For Ecommerce

Let’s make something clear: This is not another generic advice post for marketing your products on Instagram. No, this is something much more powerful. This is a guide to using Instagram for business by maximizing the...

Luisana Cartay
Luisana Cartay 12 January 2018
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Lack of consistent measurement plagues programmatic industry – new research

Lack of consistent measurement plagues programmatic industry – new research

The lack of consistent metrics and measurement has emerged as the greatest challenge for advertisers carrying out programmatic advertising, according to new research published this week by London Research and TRUTH.

Linus Gregoriadis
Linus Gregoriadis 12 January 2018
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What is (likely) to happen in 2018? The future of technology

What is (likely) to happen in 2018? The future of technology

As 2018 has just arrived, we decided to look at what exciting new digital trends we can observe!

Digital Doughnut Contributor
Digital Doughnut Contributor 11 January 2018
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How Is Artificial Intelligence Delivering Personalised Content Experiences For Consumers?

How Is Artificial Intelligence Delivering Personalised Content Experiences For Consumers?

Artificial Intelligence is driving our efforts toward delivering a personalised content experience. Experience is not some academic or grandiose idea, it's the biggest enterprise disruption in 60 years!

Ronald van Loon
Ronald van Loon 11 January 2018
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How to unlock the true potential of your business with Big Data Democratization?

How to unlock the true potential of your business with Big Data Democratization?

Data is growing by leaps and bounds, and it is driving this new world of digital transformation. In each Nano seconds, individuals as well as organizations are generating a humongous amount of data in both structured...

Shyam Viking
Shyam Viking 11 January 2018
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How to identify a data quality Issue in your Marketing Automation Tool

How to identify a data quality Issue in your Marketing Automation Tool

Bad data can effect your marketing performance, analysis and the bottom-line. In order to prevent that you must identify data quality issues prior to them becoming an issue. Here are five ways to identify an issue...

Anna Kayfitz
Anna Kayfitz 9 January 2018
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Big Data Analytics: Real-world Use Cases

Big Data Analytics: Real-world Use Cases

Data isn’t just for data scientists or data engineers. To continue evolving as a data-savvy organization, integrate analytics into every part of the organization. Here are some real-world examples of data analytics...

Poonam Singh
Poonam Singh 9 January 2018
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Advertisers concerned about lack of programmatic advertising transparency - new research

Advertisers concerned about lack of programmatic advertising transparency - new research

Many advertisers have lost confidence in the transparency and honesty of the programmatic ecosystem, according to new research published today by London Research in partnership with TRUTH.

Linus Gregoriadis
Linus Gregoriadis 8 January 2018
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The Internet of Things is about to become real

The Internet of Things is about to become real

In 2018, the Internet of Things is about to become real, creating new possibilities in creativity, measurement and brand experience

Dean Taylor
Dean Taylor 8 January 2018
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Booming local e-commerce events will drive 2018 international marketing campaigns

Booming local e-commerce events will drive 2018 international marketing campaigns

From newly created commercial events to traditional religious and historical festivals there are key dates around the world which have the potential to drive sales. If you are looking to grow your consumer share in...

Sarah Jennings
Sarah Jennings 8 January 2018
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