Marketing's Digital Divide: It's Just Marketing Customers are demanding intelligent omnichannel engagement. Marketers are expecting satisfying and challenging work experiences and rich career opportunities. Businesses require profitable organic growth. Read... Marianne Hewitt 17 January 2020 Read more
8 Digital Marketing Trends For 2020: Are You Ready? 2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as... Georges Fallah 15 January 2020 Read more
Advanced Analytics vs. Business Intelligence This article is about the differences between BI and Advanced Analytics (and the benefits of the latter over the former). Ira Cohen 15 January 2020 Read more
How To Automate Your Sales Process There’s no doubt that automation changes the way we work. Even though it tends to have equally many opponents and supporters, in the case of sales it can truly work wonders. This is mostly because the daily life of a... Berenika Teter 13 January 2020 Read more
How Microsoft Edge's Tracking Prevention will affect SEO and PPC For most digital marketers, Google Analytics and other monitoring tools are the Holy Grail. With the imminent launch of Microsoft Edge's new browser and its default Tracking Prevention feature threatening the... Fiona Marcotullio 6 January 2020 Read more
5 Challenges of Big Data Integration Before undertaking a big data integration project, certain challenges need to be taken into consideration and this article takes a look at some of them and how to deal with them. Edward Huskin 23 December 2019 Read more
What's In Store For The Digital Ad Industry in 2020? As we move into the new decade, Ian James, CEO at data services business Silverbullet, takes a look at what we can expect will be the focus of the digital ad industry in 2020. Ian James 23 December 2019 Read more
Black Friday 2019: ECPMs Still Rising For Mobile Publishers Publisher data shows an average increase in revenue of over 50%. It can feel like Black Friday is losing its dark draw for many people. There are fewer reports of till-side chaos or stampedes for marked-down technology. Jon Fletcher 19 December 2019 Read more
Digital Advertising And The Left Brain Digitalisation is transforming a huge number of industries, and advertising is one of them. Orlando Wood 13 December 2019 Read more
Retail Loyalty Programs: The Definitive Guide As many businesses out there, you might be focusing solely on acquiring customers. There is absolutely nothing wrong with that. But here’s the thing: customer loyalty pays off in the long run. In fact, loyal customers... Berenika Teter 12 December 2019 Read more
How Supermarkets Use AI to Land More Products Into Your Basket You know the story — you stop at a supermarket after work just to buy a carton of milk. Next thing you know, you’re leaving the store with a backpack full of groceries and $20 less to your name. And the weirdest thing... Stephan Visarius 4 December 2019 Read more
10 Common Traits of Top Community Managers As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow. Rick Barron 4 December 2019 Read more
Segmentation and Personalisation: What's the Difference and How to Use Them? For brands, the path to building meaningful messaging and engagement with customers is not an easy one. To achieve that, marketers will need a good understanding of the differences and relationship between user data... Suraj Dubey 25 November 2019 Read more
[INFOGRAPHIC] How Customer Engagement Varies by Region The State of Customer Engagement 2020 report from London Research and dotdigital explores the channels and technologies used by companies for communicating with customers and prospects. This infographic looks at how... Aliya Zaidi 25 November 2019 Read more
Think Nano A nano-influencer, or “nano,” is just like you and me, depending on who you are of course. Nanos are perfectly ordinary digital citizens, with follower counts as low as 1,000. Rick Barron 21 November 2019 Read more
The Future of Retail: Online vs Offline As we get bombarded with stories of blood on the high street and commentators keep saying we are moving from a world of physical shopping to online-only, it seems more and more unsubstantiated statements about the... Crawford Davidson 19 November 2019 Read more
How Does Data Analytics Contribute to Business Growth? Data analytics gives you all the vital information required to optimize your business on all fronts. You can take full advantage of full data collection, analytics, and reporting tools. Kimberly Clark 19 November 2019 Read more
B2B Marketers and LinkedIn: The Unbreakable Bond LinkedIn has become the favorite networking platform for B2B marketers. LinkedIn and B2B professionals go hand in hand whether it be marketing or recruitment, LinkedIn has proved to be a best friend for the... sonal M 18 November 2019 Read more
What is the Customer Experience Gap? We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according... Udesh Jadnanansing 15 November 2019 Read more
A Picture Worth a Thousand Words: How Selfies are More than Just Casual Pictures Have you ever wondered about the impact a picture you take of yourself will have in the future? This article goes over how the simple 'selfie' has now become not only a trend, but a way to document identity... Susan Ranford 8 November 2019 Read more
How To Effectively Evaluate Your Content Marketing Strategy Creating an effective content marketing campaign is only half the battle. The biggest challenge teams face is measuring the effectiveness of pieces that are being sent out. This article helps you evaluate your... Adam Little 6 November 2019 Read more
The 80/20 Rule Of Headlines Your brilliant blog post will get no attention whatsoever if your headline misses the mark. Rick Barron 5 November 2019 Read more
Ethics and Solutions of Choice Architecture in 2019 Every day humanity generates 2.5 quintillion bytes of data. It’s hard to fathom how any one person could manually organize this vast collection in search of valuable information. To solve this issue, IT specialists... Yaroslav Kuflinski 5 November 2019 Read more
What Are the Best Ways to Generate Quality B2B Leads? B2B lead generation is all about inspiring trust in potential customers & showing them the value of your products or services to attract, engage, convert & retain them as customers. In a world driven by data... Asim Husain 31 October 2019 Read more
Analytics Made Easy with Google Data Studio Web analytics are Marmite to digital marketers, they either love them or hate them. However, every marketing professional knows that it’s essential to keep on top of analytics and it isn’t as difficult as you might... Nick Maynard 29 October 2019 Read more