Kimberly Clark
Kimberly Clark 19 November 2019
Categories Data & Analytics

How Does Data Analytics Contribute to Business Growth?

Data analytics gives you all the vital information required to optimize your business on all fronts. You can take full advantage of full data collection, analytics, and reporting tools.

Because of their useful insights, data has become the backbone on which modern managers grow their businesses. According to experts, the extensive nature of consumer data makes it perfect for constructing future predictions using historic footpaths. However, business owners and decision-makers have a lot to review before they can benefit from data analytics. Here is a brief overview of six ways data analytics can contribute to the growth and expansion of your business.

1. Lead generation

Business growth involves garnering as many customers as you can. This requires knowing exactly what customers desire and what channels they use to find products and services. Social platforms such as Facebook, Twitter, Pinterest, LinkedIn, YouTube and Instagram offer a goldmine for data analytic professionals to fetch crucial consumer data. Businesses can quickly determine how prospect customers reach their sites and which channels they use to make purchases.

Data analytics can also help you track the efficiency of marketing and lead generation techniques. As such, you can use it to improve lacking systems and streamline your lead generation funnels. With metrics such as click-through and bounce rate, data analytics professionals can review how prospects interact with existing sales funnels and website resources.

2. Value addition

Growing your business from a startup to a formidable company is an overwhelming process, especially without sufficient data. Strategies and systems may seem perfect on paper. However, your business needs may shift in such a dynamic market place. It is essential to track and monitor all systems and identify areas that need improvement.

Data analytics is necessary for this purpose. It shows you the effective methods, those that need improvement, and those you should abandon altogether. Companies use data analytics to attract and retain customers and also to boost their overall value by continually improving the standard of service. However, you need to collect accurate and actionable information.  

3. Efficiency and cost-effectiveness

Saving more money and resources is essential for business longevity. Data analytics can help you cut down operational costs without jeopardizing normal company operations. From the information you collect, you can determine the best practices for lead generation, sales and marketing, customer engagements and communication, order and transaction processing, feedback and many more. It also makes it easier to abandon what does not work.

Using data analytics tools can help your business grow in the long run and cut down operational costs. It allows you to streamline all areas of your business by removing inefficient systems and adopting new strategies that work for your unique customers. Moreover, there are several free data analytics tools available, so you do not need a research team to start gathering consumer and business metrics.

4. Improves supervision

A company may offer different products for sale. However, each product has a unique market, demands, and characteristics. Tracking and supervising different products can quickly become overwhelming without adequate information and feedback. Analytical tools can help companies understand how their products perform against competitors, what drives demand, where the traffic is coming from and the overall reception among target markets. This information is crucial in decision making.

It can help business owners decide when to augment or downsize their promotion antics. Aside from product supervision, metrics can aid the monitoring of service provision and efficiency of other systems. This includes transaction processing and website features such as call-to-action buttons and inbound links.

5. Prospective planning

The success of your business lies in the efficacy of set systems, company culture, and tradition as well as forecasting. This is why most managers take courses to learn how to run a successful data-driven business. Statistics indicated that such ventures are 5% more productive and profitable. Data provides proof of customer and business evolution over its lifecycle and can aid decision making.

Companies can also use the information gathered throughout their organizations to increase their knowledge of potential and existing consumers. What's more, the data provides ground for optimizing and automating tasks such as chain supply, sales and marketing, transaction processing and lead generation among others. By analyzing past and current consumer data, business owners can forecast future trends and come up with effective growth strategies.

7. Edging competition

The business environment is quite competitive as customers are always looking for better offers. Therefore, it is essential to keenly assess what your competitors are doing and pick their best tricks. According to some studies, growth and success require outshining your competition and becoming the ultimate choice for your target customers.

Data analytics can help you know where your traffic comes from, where they visit after they leave your site and the conversion rate. You can also collect feedback or even conduct surveys to better understand how your products and services are performing. Even better, you can know who your primary competitors are and what strengths they have. This way, it becomes easier to understand what the market expects and how to offer improved products and services that meet or surpass their anticipation. 


There are several other merits of data analytics concerning business growth and expansion. Business growth is all about understanding your target market, your business strengths, and your competition. Once you know what the market wants and what competitors offer, you can quickly come up with better products and services.

Data analytics gives you all the vital information required to optimize your business on all fronts. You can take full advantage of full data collection, analytics, and reporting tools.

However, it is essential to involve professionals who can turn the data into actionable solutions.

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