Article

Aliya Zaidi
Aliya Zaidi 25 November 2019

[INFOGRAPHIC] How Customer Engagement Varies by Region

The State of Customer Engagement 2020 report from London Research and dotdigital explores the channels and technologies used by companies for communicating with customers and prospects. This infographic looks at how the approach to customer engagement varies by geography, with comparisons between North America, Europe and Asia Pacific.

The infographic highlights that companies in APAC regard themselves as the most advanced for customer engagement. 

When looking at the types of platforms used for customer engagement, Europe is at the forefront when it comes to email marketing and the CMS. In North America, respondents favour the use of social media platforms and marketing automation for customer engagement efforts. 

Companies in the Asia Pacific region are utilising a wide range of channels for customer engagement, but mobile leads the charge in this region. APAC respondents are far more likely to use messaging apps, SMS and push messages than companies in Europe and North America. 

Regional differences in how organisations approach customer engagement will be among the findings discussed on a webinar on 4 December, featuring London Research Co-founder Linus Gregoriadis and dotdigital Head of Strategy and Insight Gavin Laugenie. The State of Customer Engagement 2020 report is based on a global survey of just under 700 marketers.

1-infographic.png2-infographic.png3-infographic.png

You can register here for The State of Customer Engagement 2020 webinar, which will be held on 4 December 2019. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Navigating the Future of Personalized Marketing with AI

Navigating the Future of Personalized Marketing with AI

In a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an...

Nick Watt
Nick Watt 21 September 2023
Read more
The Future of Ecommerce with the Metaverse

The Future of Ecommerce with the Metaverse

In a discussion on digital marketing and emerging trends, an aspiring digital marketer raised an intriguing question: "What does the future hold for e-commerce with the rise of the Metaverse?"

Mahboob Ali
Mahboob Ali 30 August 2023
Read more
The Sound of Success: Sonic Branding's Impact on Modern Marketing

The Sound of Success: Sonic Branding's Impact on Modern Marketing

Sonic branding, the practice of creating unique and memorable sounds to represent a brand, is emerging as a critical strategy in the modern marketing landscape. Whether it's a jingle that sticks in your mind or...

Domenique Comparetto
Domenique Comparetto 14 September 2023
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
Streaming Society: The Social Impact of Live Streaming in the Digital Age

Streaming Society: The Social Impact of Live Streaming in the Digital Age

This article delves into the social impact of livestreaming, analyzing its influence on communication patterns, community formation, celebrity culture, mental health, and economic opportunities.

Sim Johnsons
Sim Johnsons 1 September 2023
Read more