Article

Aliya Zaidi
Aliya Zaidi 25 November 2019

[INFOGRAPHIC] How Customer Engagement Varies by Region

The State of Customer Engagement 2020 report from London Research and dotdigital explores the channels and technologies used by companies for communicating with customers and prospects. This infographic looks at how the approach to customer engagement varies by geography, with comparisons between North America, Europe and Asia Pacific.

The infographic highlights that companies in APAC regard themselves as the most advanced for customer engagement. 

When looking at the types of platforms used for customer engagement, Europe is at the forefront when it comes to email marketing and the CMS. In North America, respondents favour the use of social media platforms and marketing automation for customer engagement efforts. 

Companies in the Asia Pacific region are utilising a wide range of channels for customer engagement, but mobile leads the charge in this region. APAC respondents are far more likely to use messaging apps, SMS and push messages than companies in Europe and North America. 

Regional differences in how organisations approach customer engagement will be among the findings discussed on a webinar on 4 December, featuring London Research Co-founder Linus Gregoriadis and dotdigital Head of Strategy and Insight Gavin Laugenie. The State of Customer Engagement 2020 report is based on a global survey of just under 700 marketers.

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You can register here for The State of Customer Engagement 2020 webinar, which will be held on 4 December 2019. 

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