Aliya Zaidi is a freelance digital analyst with extensive experience in writing reports across a wide range of marketing disciplines, including social media, email marketing, analytics, mobile marketing and much more. Aliya was one of the first analysts to join the research function at Econsultancy, a digital research and training house, now owned by Centaur Media. At Econsultancy, Aliya was responsible for producing survey-based research reports, buyer’s guides and trends and innovation briefings, as well as content for the company blog. She holds a Masters in Management from Imperial College Business School and an honours degree from University College London.