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Contact Centres in Numbers: Trends & Statistics That Shape The Future

Contact Centres in Numbers: Trends & Statistics That Shape The Future

The ever-changing landscape of customers expectations drives a continuous struggle of businesses. Essentially, contact centers should be both customer-centric and employee-friendly to satisfy clients and enable agents...

Berenika Teter
Berenika Teter 25 February 2020
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How Natural Language Processing Is Changing Online Marketing

How Natural Language Processing Is Changing Online Marketing

Natural Language Processing is expected to have a big impact on the world of online marketing. Some of these changes can already be seen now if you know where to look.

Edward Huskin
Edward Huskin 25 February 2020
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Why You Should Consider ECM In The Cloud

Why You Should Consider ECM In The Cloud

Enterprise content management (ECM) systems have evolved over the years to keep up with demand from clients. Globe News Wire mentions that the ECM market may hit $43 billion by 2026, thanks to the incorporation of AI...

Benjamin Arie
Benjamin Arie 21 February 2020
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How To Use Social Media Listening For Market Research and Social Selling

How To Use Social Media Listening For Market Research and Social Selling

Social media is the largest database of consumer insights. Social media listening is, therefore, the most sure-fire way of doing solid market research. By tracking all mentions of your brand and competitor brands on...

Julia Miashkova
Julia Miashkova 19 February 2020
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5 Simple Steps to Review your Marketing Strategy

5 Simple Steps to Review your Marketing Strategy

A marketing strategy is a flexible, moving thing that constantly changes and evolves based on the data you receive. Small changes and tweaks are often made at random times but there’s another component you need to...

Paul Gordon
Paul Gordon 17 February 2020
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Brand Advertising: 5 Ways to Increase Brand Awareness

Brand Advertising: 5 Ways to Increase Brand Awareness

Brand awareness is one of the most important KPIs that a company can focus on. It is an important driver of growth and is one of the main factors involved in leading a consumer to make a purchase. With millions of...

Steve Habazin
Steve Habazin 11 February 2020
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Top 10 Referral Marketing Insights Of 2019

Top 10 Referral Marketing Insights Of 2019

During 2019 I built referral programs for small, medium and large organisations. From banks to insurers to start-ups. I learnt a lot about what works, what doesn't, and what growth you could get from implementing...

Kirsty Sharman
Kirsty Sharman 7 February 2020
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Discovering the Significance of SEO in Digital Marketing

Discovering the Significance of SEO in Digital Marketing

Search engine optimisation or SEO involves a process of making your web page far more accessible, easier to crawl, easier to find, and even easier to categorise.

Trudy Seeger
Trudy Seeger 30 January 2020
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6 Hot Customer Loyalty Trends Emerging in 2020

6 Hot Customer Loyalty Trends Emerging in 2020

As someone whose job it is to keep a watchful eye on what’s happening in customer loyalty, I’ve compiled this list of essential trends to keep in mind this year. Ignore these trends, and you risk losing your customers...

Brad Davis
Brad Davis 30 January 2020
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How To Write A Press Release That Gets Noticed

How To Write A Press Release That Gets Noticed

There was a time, many years ago, when this blog post wouldn’t have been necessary. The phrase ‘press release’ carried a certain gravitas by itself – it would swagger its way confidently to the top of a journalist’s...

Holly Barry
Holly Barry 29 January 2020
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How Technology is Disrupting Traditional Retail

How Technology is Disrupting Traditional Retail

One can frequently spot headlines stating “retail is dying”. And given how many large and more established brands are filing for bankruptcy, one could believe that the industry is crumbling. However, as long as we get...

Floris Oranje
Floris Oranje 28 January 2020
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Why Customer Feedback Is Critical For Digital Transformation in 2020

Why Customer Feedback Is Critical For Digital Transformation in 2020

Digital transformation is one of those terms that has been taking the corporate world by storm for the past years. Like it or hate it, it’s here to stay.

Alyona Medelyan
Alyona Medelyan 28 January 2020
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Let's Talk TikTok

Let's Talk TikTok

There are no shortage of articles about TikTok these days, so I'll be sharing some high-level observations that can be useful for your brand's content strategy, a couple of interesting graphs for the boardroom...

Michael Ash
Michael Ash 24 January 2020
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How B2B Leaders Succeed at Online Lead Generation

How B2B Leaders Succeed at Online Lead Generation

In a live interview with James Rostance, Linus Gregoriadis, Director of London Research delivered the lowdown on what businesses need to know about online lead generation, including what B2B leaders are doing...

Aliya Zaidi
Aliya Zaidi 23 January 2020
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Email Sender Reputation - Your Company’s Marketing FICO Score

Email Sender Reputation - Your Company’s Marketing FICO Score

Most marketers are aware that every company sending email has a Sender Reputation Score that Internet Service Providers (ISPs) use to rate how well their messages are being received by subscribers.  Unfortunately...

Jenna Devinney
Jenna Devinney 22 January 2020
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How To Get 20/20 Vision Into Your Data in 2020

How To Get 20/20 Vision Into Your Data in 2020

Happy New Year Email Geeks! It’s officially 2020, which means the past few months everyone has been talking about upcoming email marketing trends, including user-generated content, personalisation and mobile.

Jenna Devinney
Jenna Devinney 21 January 2020
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Marketing's Digital Divide: It's Just Marketing

Marketing's Digital Divide: It's Just Marketing

Customers are demanding intelligent omnichannel engagement. Marketers are expecting satisfying and challenging work experiences and rich career opportunities. Businesses require profitable organic growth. Read...

Marianne Hewitt
Marianne Hewitt 17 January 2020
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8 Digital Marketing Trends For 2020: Are You Ready?

8 Digital Marketing Trends For 2020: Are You Ready?

2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as...

Georges Fallah
Georges Fallah 15 January 2020
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Advanced Analytics vs. Business Intelligence

Advanced Analytics vs. Business Intelligence

This article is about the differences between BI and Advanced Analytics (and the benefits of the latter over the former).

Ira Cohen
Ira Cohen 15 January 2020
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How To Automate Your Sales Process

How To Automate Your Sales Process

There’s no doubt that automation changes the way we work. Even though it tends to have equally many opponents and supporters, in the case of sales it can truly work wonders. This is mostly because the daily life of a...

Berenika Teter
Berenika Teter 13 January 2020
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How Microsoft Edge's Tracking Prevention will affect SEO and PPC

How Microsoft Edge's Tracking Prevention will affect SEO and PPC

For most digital marketers, Google Analytics and other monitoring tools are the Holy Grail. With the imminent launch of Microsoft Edge's new browser and its default Tracking Prevention feature threatening the...

Fiona Marcotullio
Fiona Marcotullio 6 January 2020
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5 Challenges of Big Data Integration

5 Challenges of Big Data Integration

Before undertaking a big data integration project, certain challenges need to be taken into consideration and this article takes a look at some of them and how to deal with them.

Edward Huskin
Edward Huskin 23 December 2019
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What's In Store For The Digital Ad Industry in 2020?

What's In Store For The Digital Ad Industry in 2020?

As we move into the new decade, Ian James, CEO at data services business Silverbullet, takes a look at what we can expect will be the focus of the digital ad industry in 2020.

Ian James
Ian James 23 December 2019
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Black Friday 2019: ECPMs Still Rising For Mobile Publishers

Black Friday 2019: ECPMs Still Rising For Mobile Publishers

Publisher data shows an average increase in revenue of over 50%. It can feel like Black Friday is losing its dark draw for many people. There are fewer reports of till-side chaos or stampedes for marked-down technology.

Jon Fletcher
Jon Fletcher 19 December 2019
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Digital Advertising And The Left Brain

Digital Advertising And The Left Brain

Digitalisation is transforming a huge number of industries, and advertising is one of them.

Orlando Wood
Orlando Wood 13 December 2019
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