Article

Ryan Williamson
Ryan Williamson 16 March 2020
Categories Data & Analytics

Top Ways in Which Business Intelligence Has Transformed Retail

The post showcases the advantages of business intelligence in the retail sector and explains how BI can drive retail business to new heights and help retail business vendors to succeed by offering accurate reports and analytics, analyse customer purchasing behaviour, higher inventory management, and more.

Running a retail business is no mean task! No, really; to the layman, it may seem like a simple enough endeavor, but the truth is that it is anything but that. There’s the store, the customers, the products, the supply chain, the logistics — and this list is just off our head. It is a challenging endeavor, which has been rendered even more difficult with e-commerce involved in the ecosystem. And despite what many people may claim, the retail sector is not on its way out; we will, however, admit that things have become quite grueling.

It, in turn, has led retail businesses to the door of modern technology as they strive to remain competitive in this cut-throat environment. And while there have been several solutions that have provided the industry with quality assistance, there is one tool in particular that has become a raging phenomenon in retail: Business Intelligence. BI is not merely helping retail businesses keep their head above water, but thrive even in the face of intense competition by empowering them to leverage the wealth of data they generate and gather correctly. Let’s take a closer look at some of the many benefits all that assistance translates into.

1. Improved accuracy of reports and analytics: One of the best tools for any retailer is the ability to monitor competition in every possible aspect and accurately at that. Unfortunately, the requisite levels of precision are just not possible with manual methods. Thankfully, BI eliminates the need for such manual solutions. And since the entire process of analysing data is mostly automated, the accuracy of the reports and analytics the business then receives are substantially higher than ever before.

2. Better analysis of customers’ buying habits: BI makes use of high-level reporting and analytics.  It effectively helps retail businesses determine basic sales patterns, what customers are buying, when they are buying it, the devices they use, and so much more. Such insights then help develop rock-solid strategies for growth.

3. Streamlined inventory management: Customers are, of course, the top priority for a retail business. But there are other aspects as well that have an essential bearing on the company’s outcomes — such as inventory. Given that inventory is vital for improving sales, there is immense pressure on ensuring its seamless management. It then extends to logistics and more. Here BI helps by helping retailers achieve superior levels of efficacy in inventory management utilizing unfettered access to data, patterns, insights about supply chain operations, and so much more.

4. Keep an eye on consumer trends: It is a well-known fact that today's consumer behavior and patterns play a critical role in shaping business’ strategies. And despite just how vital they are, monitoring these trends isn’t the easiest thing to do. In this context, what business intelligence does is enable companies to brace for shifts in consumer purchasing behavior. It is achieved by carefully analyzing data to identify meaningful patterns.  To help businesses devise strategies, track, and evaluate the effectiveness of marketing endeavors; analyze competition; collect data from social media channels and more to understand all and any changes in customer behavior truly.

As we mentioned earlier, retail business is, by no means, a simple endeavour. But with modern tools like BI by your side, the challenges posed to companies in this sector can triumph over with relative ease. It is why it is highly recommended that retailers get started with their BI application development project ASAP so they can reap the many benefits this technology has to offer.

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