Articles - Page45

Filters
Filter by Topic
5 Reasons Why Picking a Solution Partner is Like a Marriage

5 Reasons Why Picking a Solution Partner is Like a Marriage

Have you ever been involved in a digital marketing project that got derailed? Has your launch date been pushed due to failed expectations? Have you ever questioned why a platform or a solution partner was chosen?

Kristen Curths
Kristen Curths 8 March 2018
Read more
How To Drive Traffic To Your Online Store: 3 Proven Strategies

How To Drive Traffic To Your Online Store: 3 Proven Strategies

You’re about to learn 3 actionable strategies to drive traffic to your website. These strategies won’t make you an overnight success. But they will show you some low-hanging fruit to get immediate visitors to...

Luisana Cartay
Luisana Cartay 8 March 2018
Read more
How to Make VoC Data Actionable

How to Make VoC Data Actionable

One of the best ways to determine what you should be doing to deliver an outstanding customer experience is to leverage the voice of the customer, or VoC. VoC is a term used to describe the process of gathering and...

Jill Grozalsky
Jill Grozalsky 7 March 2018
Read more
2017 in Mobile: Stats and Tactics for Mobile Marketers

2017 in Mobile: Stats and Tactics for Mobile Marketers

2017 has been quite a successful year for mobile commerce, as mobile sales ratios and numbers boosted more than expected.Since 2018 is just around the corner, let’s take a look at some mobile usage and mobile-commerce...

Asena Atilla Saunders
Asena Atilla Saunders 5 March 2018
Read more
Why “Audience-First” is Harder than it Sounds

Why “Audience-First” is Harder than it Sounds

“Audience first” is the new big obsession for digital marketers. But it’s not really a new thing at all, and neither does it change the way we should be communicating with users. After all, the name of the game has...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 5 March 2018
Read more
How to use personalisation to build powerful presentations

How to use personalisation to build powerful presentations

B2B marketers have been ahead of the curve, in many respects, when it comes to creating a personalised customer experience for users and potential prospects. This is done for good reason: by the end of next year, ...

Spencer Waldron
Spencer Waldron 2 March 2018
Read more
Top 7 Live Chat Benefits You Need to Know

Top 7 Live Chat Benefits You Need to Know

What distinguishes a stagnating business from the one that is constantly flourishing in the process of growth is their determination and motivation to excel. Every little improvement that you incorporate in the way...

Mike Alexander
Mike Alexander 1 March 2018
Read more
Why customers testimonials are so important in helping to convert visitors to your website into new customers.

Why customers testimonials are so important in helping to convert visitors to your website into new customers.

Do testimonials from previous customers on your website, really matter for converting new visitors into customers? The short answer is yes as we explore below.

chris scott
chris scott 27 February 2018
Read more
2018 – the year AI matures, small business packs a punch, and the customer is still always right!

2018 – the year AI matures, small business packs a punch, and the customer is still always right!

As we roll into February and planning for 2018 is well under way, I just wanted to put pen to paper to outline what marketers should be watching out for this year, if they haven’t already got them in their sights:

Raj Balasundaram
Raj Balasundaram 22 February 2018
Read more
Net Neutrality Repeal: What Now?

Net Neutrality Repeal: What Now?

The hotly contended issue of net neutrality has been making headlines for months. With the repeal in motion, what happens now?

Courtney Baird-Lew
Courtney Baird-Lew 22 February 2018
Read more
Are Banks Doing Enough to provide Customer Support?

Are Banks Doing Enough to provide Customer Support?

Despite an increase in sophisticated technology-based tools, banks are unable to satisfy their customers with the quality of their services. In 2018, banks must train their employees in human skills, like empathy and...

Jasmeen Gagnon
Jasmeen Gagnon 21 February 2018
Read more
Why GDPR is an opportunity for retail

Why GDPR is an opportunity for retail

Driving change in the retail sector is never a straightforward process. The industry has long attempted to cope with a mixture of legacy systems and processes. At the same time, it has a desire to embrace the latest...

Sarah Taylor
Sarah Taylor 21 February 2018
Read more
Martech guru Scott Brinker to speak at MTEX Marketing Technology Expo

Martech guru Scott Brinker to speak at MTEX Marketing Technology Expo

Leading martech expert Scott Brinker will be just one of many great speakers appearing on stage in the Digital Doughnut theatre during the MTEX Marketing Technology Expo in London next month. The highly respected...

Linus Gregoriadis
Linus Gregoriadis 20 February 2018
Read more
This Is Why You Should try Quiz Marketing!

This Is Why You Should try Quiz Marketing!

Improve your content marketing by using quizzes, trivia and surveys. It can help reach prospects at every step of their customer journey.

Alexandra Radugina
Alexandra Radugina 20 February 2018
Read more
How to Collect Email Campaign Feedback

How to Collect Email Campaign Feedback

Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email...

Udesh Jadnanansing
Udesh Jadnanansing 19 February 2018
Read more
Screen Time is Changing

Screen Time is Changing

In science fiction, screens have become a reliable way to date a film. Dominated initially by blue or green flashing lights and ‘TV’ like displays in Star Trek, we have since seen mobile screens, screens worn on...

Christophe Castagnéra
Christophe Castagnéra 15 February 2018
Read more
Young women hate being reminded by brands they are single on Valentine’s Day

Young women hate being reminded by brands they are single on Valentine’s Day

With Valentine’s Day fast approaching, many couples will be pulling out all the stops to spoil their loved ones but a new study indicates that young women are disillusioned with the most romantic day of the year and...

Letitiah Obiri
Letitiah Obiri 12 February 2018
Read more
Public Relations Disaster: How To Bounce Back

Public Relations Disaster: How To Bounce Back

Public relations can be a tricky thing for business. On one hand, you need to engage with the public to increase brand awareness and therefore drive increased sales; on the other hand, when you get it wrong, the...

Julie Cave
Julie Cave 12 February 2018
Read more
Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales

Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales

Does your company designate a lot of time and resources to Conversion Rate Optimization? CRO can be an extremely effective measure to drive desired user behavior, but it’s short-term. As such, it has little impact on...

Ada Okoli
Ada Okoli 9 February 2018
Read more
Cognitive computing: Moving From Hype to Deployment

Cognitive computing: Moving From Hype to Deployment

Although cognitive computing, which is many a times referred to as AI or Artificial Intelligence, is not a new concept, the hype surrounding it and the level of interest pertaining to it is definitely new. The...

Ronald van Loon
Ronald van Loon 9 February 2018
Read more
3 Devastating Mistakes in B2B Content Marketing

3 Devastating Mistakes in B2B Content Marketing

There are 3 mistakes that can completely undermine your B2B marketing attempts - let's review them to make your work more efficient and resultative.

Warren Fowler
Warren Fowler 9 February 2018
Read more
The Six Striking Stats Signalling The Strength Of UGC That Every Marketer Should Know

The Six Striking Stats Signalling The Strength Of UGC That Every Marketer Should Know

Are you ready for the user generated content (UGC) takeover? Because it’s here in a big way. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing...

Luisana Cartay
Luisana Cartay 9 February 2018
Read more
7 Tips for Integrating UX Into Your Website Design

7 Tips for Integrating UX Into Your Website Design

A good website must provide a good experience for its users or they won't stick around for long. Here are some vital UX aspects to consider for your website.

Richard Hammond
Richard Hammond 8 February 2018
Read more
Understanding The Impact Of Competitive Benchmarking Programs

Understanding The Impact Of Competitive Benchmarking Programs

Brands that are able to measure, analyze and understand how competitors in their industry are performing are positioning themselves to better provide a leading customer experience to its base. The information provided...

Daniel Bakst
Daniel Bakst 7 February 2018
Read more
Valentine’s Day Marketing Ideas to Grab Customers’ Attention

Valentine’s Day Marketing Ideas to Grab Customers’ Attention

Love is a multi-billion dollar industry. With last year’s total consumer spending sitting at an impressive $18.2 billion, Valentine’s Day has become an essential holiday for businesses both big and small. It’s time to...

Courtney Baird-Lew
Courtney Baird-Lew 6 February 2018
Read more
ArticlesRSS 2.0