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Four key trends defining the future of socialSocial media management platform Hootsuite hosted the London edition of its Future of Social conference series last week where the company’s chief marketing officer Penny Wilson outlined four important trends that are...

                Linus Gregoriadis
                30 October 2018
            
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Why Brands Must Start Listening In The Conversation EconomyCompanies that still think that marketing is primarily about broadcasting your message to as many customers as possible, hitting them again and again, until it sticks, don't realize that customers today are...

                Ada Okoli
                29 October 2018
            
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What to Look for in a WordPress eCommerce ThemeVisitors only need seconds to decide if your site is for them or not. If you can’t win these visitors over in this short time, they’ll navigate away and visit a better-looking and easier to use website. So how do you...

                Emma Knightly
                29 October 2018
            
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KITT was the original voice-search engineIn 2017, 46% of adults in the US reported using voice-controlled smart assistants (Pew Research Center). Some are predicting that as soon as 2020 50% of all searches will be carried out by voice engines. With the tech...

                Tim Carter
                26 October 2018
            
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Everyone is not your customerTarget market. It’s a term that you’ll hear in your ‘Introduction to Business’ class and it gets bandied around endlessly in marketing circles. But what does it actually mean? How do you identify it? And then what do...

                Mark Walker
                25 October 2018
            
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5 ways to find the value in valuesEthics. We don’t see a lot of it in politics and even among celebrities nowadays. Despite this, when it comes to brands, ethics are on the rise. This means social and environmental principles. And is shown by...

                Max Kailis
                25 October 2018
            
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What your customers (rightly) take for grantedYour customers can become your brand’s advocates. Simply provide them with an outstanding customer experience. Find out what you can (and should) do to get going.

                Janusz Wojciechowski
                25 October 2018
            
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Black Friday: May the Best Mobile Campaign Win!	Although it is not an official holiday, Black Friday deserves a celebration and it can be considered as a national holiday for consumers – and of course for brands. In recent years, we can see that the...

                Asena Atilla Saunders
                24 October 2018
            
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[LinkedIn Groups] Let's have a gathering of the mindsI’ve been using Linkedin for some time now. While there are many facets of the site that I like, the real gem for me is LinkedIn Groups, without question. Why do I say this? Think about it for a moment. 

                Rick Barron
                23 October 2018
            
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Launching a brand: Our top tips"Brand is more than what you see. It’s what you hear, read and sense too..."

                David Doyle
                22 October 2018
            
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Embrace the permanence of change to get real value from your technology investmentAs brand purveyors, today’s marketers are facing exponential change. Two key catalysts stand out of the crowd as front-runners of this wave; technology and consumer expectation. Josie Klafkowska of Cognifide looks at...

                Josie Klafkowska
                22 October 2018
            
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How companies can reap the rewards of predictive analytics For most companies the idea of predictive analytics fuelled by artificial intelligence to deliver better website performance and an improved customer experience has been more of a pipedream than a day-to-day business...

                Linus Gregoriadis
                22 October 2018
            
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Sir Martin Sorrell and Sir John Hegarty headline Connect: London 2018.WPP founder Sir Martin Sorrell and Bartle Bogle Hegarty founder Sir John Hegarty will appear in keynote sessions at Creativepool’s second annual trade event in London next month.

                Digital Doughnut
                18 October 2018
            
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A start-to-finish guide on B2B branding componentsA brand is the sum total of all the impressions your customers have of you, everything from your logo to your customer service to your product quality. As such, it's important that you control all of those touch...

                Sharmila KRaja
                18 October 2018
            
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Five big brand translation and localization mistakes that every business can learn fromThe translation and localization of documentation has huge potential for missteps. From poor grammar and clumsy phrasing to nonsensical text or the inadvertent use of swearwords, companies have been getting...

                Digital Doughnut Contributor
                18 October 2018
            
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Tips to develop a groundbreaking product for the voice-enabled digital future.When we talk about the voice enables technology, you will almost find it everywhere now. Starting from the gadgets for home to high-end technologies for mobile phones, every tech firm is trying to spur innovation in...

                James Warner
                18 October 2018
            
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4 Steps for Successful PersonalisationPersonalisation was a ubiquitous topic at last week’s Festival of Marketing held at Tobacco Dock in London, with plenty of case studies in evidence to show how companies are reaping tangible benefits from a more...

                Linus Gregoriadis
                17 October 2018
            
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The Shopping Day Bigger than Black Friday and Cyber Monday CombinedIt's a global shopping phenomenon which puts Black Friday and Cyber Monday in the shade, but many retailers have never heard of it.

With just a month to go until Singles' Day, can western brands take...

                Angela Southall
                17 October 2018
            
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Why Should You Consider Digital Asset Management In Your Digital Transformation Strategy?Companies are taking a swift shift towards digital transformation as it heightens the desperation of delivering captivating and value-adding digital experience to their customers. Right from exceptional branding to...

                Rajneesh Kumar
                17 October 2018
            
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Redesigning Users' Entire Digital JourneysForget about defining personas rotely and applying segmentation strategies from decades ago, which focus on the assumption that all the customers in the same segment follow the same linear path from awareness to...

                Asena Atilla Saunders
                17 October 2018
            
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The omnichannel imperative: key steps to success The importance of providing a strong omnichannel experience during your company’s digital transformation cannot be overstated. Simply meeting the complex modern customer expectations with an omnichannel experience is...

                Hideki Hashimura
                15 October 2018
            
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5 Tips to Promote Your Business With Discount MarketingDiscounts play a crucial role in a brand’s life. They are one of the best ways to increase your sales and award your customers; however, there is a fine line between operating an effective discount strategy and...

                Asena Atilla Saunders
                15 October 2018
            
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Bricks-and-mortar Life After DeathThe digital revolution has changed ecommerce landscape forever. Read what brick-and-mortar retailers can do to stay afloat.

                Janusz Wojciechowski
                12 October 2018
            
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Top Five Tips: Maximising ROI from Adobe Campaign39% of marketers say proving the ROI of their marketing activities is their top marketing challenge, and things are only getting more heated, as Marketing technology spend is now surpassing advertising spend for most...

                Grace Russell
                11 October 2018
            
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Building your Martech Stack: Best-in-Breed or Single Vendor?When it comes to building your Martech stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Ultimately, the requirements of your organisation will determine which approach will...

                Grace Russell
                11 October 2018
            
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