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Why Consumer Marketing Trumps Influencer Marketing

Why Consumer Marketing Trumps Influencer Marketing

Consumer marketing is a fantastic way to get real customers to promote your brand without spending a small fortune doing so. Customers who actually love your brand and products are your strongest advocates because...

Letitiah Obiri
Letitiah Obiri 14 March 2017
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4 Mistakes to Avoid on Your Next Digital Project

4 Mistakes to Avoid on Your Next Digital Project

Here are a few genuine mistakes we have seen companies make when embarking on their digital journeys. Our hope is that you don’t make them too!

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 13 March 2017
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5 reasons to invest in User Experience for your website, app or online portal

5 reasons to invest in User Experience for your website, app or online portal

Surely investing in UX is a no-brainer for anyone who wants the best conversions from their site.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 10 March 2017
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Snapchat Geofilters: The Coming Storm

Snapchat Geofilters: The Coming Storm

Snapchat Geofilters are about to become a whole lot more sophisticated and the opportunities to engage with countless audiences at the right time and place are endless. Here's why you should be getting excited...

Ben Fountain
Ben Fountain 10 March 2017
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MWC 2017: Has nostalgia outsmarted the smartphone?

MWC 2017: Has nostalgia outsmarted the smartphone?

Last week saw the coming and going of Mobile World Congress in Barcelona. Whilst lots of talk around 5G, IoT and more peeked interest, it seemed that all anyone wanted to talk about was the comeback of an old...

Matthew Winters
Matthew Winters 10 March 2017
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The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
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Kick-Off Your Marketing Campaigns For Spring

Kick-Off Your Marketing Campaigns For Spring

Spring is upon us. Are you prepared with a strategic marketing campaign that will make the most out of the season? Here are five digital and experiential tips along with inspiring examples of seasonal marketing...

Scott DAVIES
Scott DAVIES 9 March 2017
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9 Essential Elements of a High-Converting Thank You Page

9 Essential Elements of a High-Converting Thank You Page

There’s a page on your site that’s a goldmine waiting to be tapped. It’s not your About page; nor is it your checkout page…it’s your thank you page. Get this page right and it becomes an invisible selling machine for...

Kristian Jønsson
Kristian Jønsson 9 March 2017
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Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Marketers today are being told of the need to engage in authentic conversations with customers. In recent months chatbots have been held up as a revolutionary tool to enable these conversations. Are they the next big...

Angela Southall
Angela Southall 8 March 2017
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5 Ways To Creatively Leverage Web Push

5 Ways To Creatively Leverage Web Push

Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible...

Sruthi Narayanan
Sruthi Narayanan 8 March 2017
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Get Your Referral Programme Moving

Get Your Referral Programme Moving

Referral marketing works just like any other form of marketing: via a funnel. But seeding your programme and filling the top of your funnel? That’s the fuel. Here’s some examples of exactly how to do that.

Peter Cunningham
Peter Cunningham 6 March 2017
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How B2B Ecosystems & (Big) Data Can Transform Sales And Marketing Practices

How B2B Ecosystems & (Big) Data Can Transform Sales And Marketing Practices

Managing your relationships with customers, suppliers, and partners and constantly improving their experience is a proven way to build a sustainable and profitable business, and contrary to popular assumption, this...

Ronald van Loon
Ronald van Loon 6 March 2017
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How To Make Subscribers Forward Your Newsletters

How To Make Subscribers Forward Your Newsletters

Whether you’re just starting out or whether you are an established business, you probably would like to expand your email list. The question is: how do you do it? This blog post aims to show you four tips on how to...

Stefania Goldman
Stefania Goldman 6 March 2017
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Webshop Optimisation Through Online Customer Feedback

Webshop Optimisation Through Online Customer Feedback

Online customer feedback not only provides you with answers to why visitors leave the ordering funnel early, but can also be used for various other purposes. Here are five ways online customer feedback can optimise...

Udesh Jadnanansing
Udesh Jadnanansing 3 March 2017
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Product Information By Voice

Product Information By Voice

“Alexa, stop!” Let me introduce you to my new best friend. Yesterday, I had Alexa read me the news. The day before, she set a timer for 25 minutes so I wouldn’t burn the muffins. She plays my favourite music on demand...

Kathryn Zwack
Kathryn Zwack 3 March 2017
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Calling all CMOs: Now is the time to re-engage with email!

Calling all CMOs: Now is the time to re-engage with email!

The DMA’s 2017 Email Marketing Tracker revealed that only 11 percent of brands involve the CMO in their email marketing activities. Why should the CMO be more involved?

Michele Gettins
Michele Gettins 2 March 2017
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What makes a good mobile app user experience?

What makes a good mobile app user experience?

Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?

Udesh Jadnanansing
Udesh Jadnanansing 2 March 2017
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Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your...

Udesh Jadnanansing
Udesh Jadnanansing 28 February 2017
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You'll Want to Take a Ride on Google’s New Visual Sitelinks Carousel

You'll Want to Take a Ride on Google’s New Visual Sitelinks Carousel

Visual sitelinks display image text ads in a swipe-able carousel on mobile, similar to the image carousel feature on Facebook. You get to capture and hook more attention with sweet mobile friendly visuals.

Abdaraouf Zouai
Abdaraouf Zouai 27 February 2017
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17 Ways To Segment Email Lists For More Opens

17 Ways To Segment Email Lists For More Opens

Email is almost 40% more effective than Facebook and Twitter for acquiring new customers. Many argue that the thing that differentiates it from social media is the ability to segment email lists, enabling you to...

Stefania Goldman
Stefania Goldman 24 February 2017
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Are You One of the 59% of Marketers That Are Challenged by Data?

Are You One of the 59% of Marketers That Are Challenged by Data?

How often as a marketer do you feel like you’re drowning in data, unable to see the wood for the trees? Don’t fear you’re not alone. Here's my tips on how to generate insights from your marketing data that can...

Jenna Tiffany
Jenna Tiffany 23 February 2017
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Creative Fuels Your Content Marketing - It Deserves a Seat at the Table

Creative Fuels Your Content Marketing - It Deserves a Seat at the Table

While data and analytics have dominated the conversation about the effectiveness of content marketing, the big mistake that marketers are making is ignoring how critical the creative is to the success of these programs.

Deborah Holstein
Deborah Holstein 22 February 2017
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Discover Your Inner Eddie

Discover Your Inner Eddie

In an increasingly complex and often puzzling world it's time for us all to pull down our goggles and be courageous. Politicians, Marketers, People, Brands! It's time to climb to the top of the ski jump and...

Matt Webster
Matt Webster 21 February 2017
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Native Advertising: A Beginner's Guide

Native Advertising: A Beginner's Guide

Native ads generate more engagement and drive more sales than traditional ads, and may be a great option to consider. Here, we cover some of the most common types of native ads and how to get started on your own...

Marina Grindle
Marina Grindle 20 February 2017
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7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must...

simon walker
simon walker 20 February 2017
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