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How to use visual feedback for web design

How to use visual feedback for web design

Creating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers...

Udesh Jadnanansing
Udesh Jadnanansing 15 August 2017
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Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media...

Jan Zajac
Jan Zajac 15 August 2017
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Bring DAM Into Your Centre Of (Digital Asset) Interest

Bring DAM Into Your Centre Of (Digital Asset) Interest

Digital assets now carry intrinsic business values that can magically improve your revenue performance. It turbocharges organizations to respond to their competitors’ promotions and keep engaged with today’s...

Rajneesh Kumar
Rajneesh Kumar 15 August 2017
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Why A2P SMS and chat apps are increasingly favoured by enterprise businesses

Why A2P SMS and chat apps are increasingly favoured by enterprise businesses

SMS was once described by Vodafone founder, Sir Chris Gent, as “the closest thing to pure profit ever invented”. But, a lot has changed since then. Businesses continually strive to find new and effective ways to reach...

Matthew Winters
Matthew Winters 14 August 2017
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What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
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Social advertising; cool new thing or powerful game-changer?

Social advertising; cool new thing or powerful game-changer?

Talk to any marketer these days and they will agree that social media now plays a vital role in their ever expanding strategic toolkit. In fact, a recent survey of advertising professionals worldwide showed that 61...

Joel Davis
Joel Davis 11 August 2017
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Quick and Easy Social Media Management (without a Social Media Manager!)

Quick and Easy Social Media Management (without a Social Media Manager!)

Spending too much time trawling Twitter and fighting Facebook’s timeline? Use these free tools to manage your company's social media channels..

Lorraine Griffin
Lorraine Griffin 10 August 2017
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Voice commerce is the next big thing in eCommerce

Voice commerce is the next big thing in eCommerce

The progress with chat bots, digital voice assistants like Siri, Alexa, Google Now and native language recognition in AI is empowering a new shift towards a conversation based ecommerce development. It’s only a matter...

Hemang Rindani
Hemang Rindani 10 August 2017
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Creating an Organizational Strategy for a Disparate Ecosystem

Creating an Organizational Strategy for a Disparate Ecosystem

Because of how easy it can be to spin up websites today, there are more and more organisations with disparate ecosystems and digital properties. So now organisations are faced with the challenge of bringing...

Jill Grozalsky
Jill Grozalsky 7 August 2017
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All You Need to Know About Segmentation and Targeting

All You Need to Know About Segmentation and Targeting

Customer Segmentation and Targeting is one of the best ways to use Big Data wisely. Segmentation enables you to personalise your approach to meet every customer group`s needs. Building the right segmentation groups...

Asena Atilla Saunders
Asena Atilla Saunders 3 August 2017
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Five Key Trends Driving CMS Investment

Five Key Trends Driving CMS Investment

Companies continue to invest in content management systems because of the integral role the technology plays in underpinning digital operations across a range of business functions. Find out the five key trends...

Linus Gregoriadis
Linus Gregoriadis 31 July 2017
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Three Ways to Counteract the “Retail Apocalypse”

Three Ways to Counteract the “Retail Apocalypse”

In May 1897, Mark Twain was on a world speaking tour. While in London, he heard that an American newspaper had printed his obituary. When told about this, Twain remarked, “The reports of my death are greatly...

Kathryn Zwack
Kathryn Zwack 31 July 2017
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Building A Business Case For CMS

Building A Business Case For CMS

As with any substantial technology investment, it is likely that you will need to build a robust and detailed business case to make sure that purse strings are sufficiently loosened.

Linus Gregoriadis
Linus Gregoriadis 26 July 2017
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Why businesses shouldn’t fear negative online feedback

Why businesses shouldn’t fear negative online feedback

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much...

Udesh Jadnanansing
Udesh Jadnanansing 26 July 2017
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Disruptive Brands Unsettling the Status Quo

Disruptive Brands Unsettling the Status Quo

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but we are seeking a new...

Will Bridges
Will Bridges 21 July 2017
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Three ways marketing analytics can benefit your customer experience

Three ways marketing analytics can benefit your customer experience

For many years, marketers have struggled to prove and improve their impact on revenue. It was the era of marketing as the ‘arts and crafts’ department. With the arrival of digital channels and marketing technology...

George Peabbles
George Peabbles 19 July 2017
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Revealed: The Marketing Channel with the Best Lifetime Value

Revealed: The Marketing Channel with the Best Lifetime Value

Knowing which customer segments have a higher Lifetime Value (LTV) enables CMOs to make informed decisions about where to allocate their marketing budget. This surprising insight into LTV could mean they take a...

Angela Southall
Angela Southall 19 July 2017
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How to Keep Your Eye on the Prize During Website Projects

How to Keep Your Eye on the Prize During Website Projects

You may not have heard of Redesign Excitement Distraction Disorder (REDD) as it's not recognized by clinical professionals, but trust me when I say it’s a real thing. If you have ever worked on a website redesign...

Jill Grozalsky
Jill Grozalsky 14 July 2017
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How PIM Could Be Key for Great Omnichannel Experience

How PIM Could Be Key for Great Omnichannel Experience

Managing customer-facing product information has become an important part of the customer experience in today’s multi-channel world. The way organizations are persifying their businesses on online, offline, e-commerce...

Rajneesh Kumar
Rajneesh Kumar 13 July 2017
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An Interactive Guide On Net Neutrality And How It Can Affect Your Business

An Interactive Guide On Net Neutrality And How It Can Affect Your Business

Net Neutrality has become a hot topic in the past few months, resurfacing after being left alone for a while. Today, tech giants are taking to the [virtual] streets and protesting against talks being conducted...

Jan Zajac
Jan Zajac 13 July 2017
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Instagram Changes – A Timeline For Ecommerce And Marketing Managers

Instagram Changes – A Timeline For Ecommerce And Marketing Managers

With Instagram being one of the top five most used apps of all time, it’s no surprise that the creators are updating it often. The best part for you? Did you know that Instagram has implemented a few dozen major...

Luisana Cartay
Luisana Cartay 7 July 2017
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Why you need that Red Thread in your Marketing Campaign

Why you need that Red Thread in your Marketing Campaign

What is a red thread?  It is that constant underlying  theme throughout all your marketing and business activities. It is there in everything that you do, from your campaigns, product, and messaging. It'...

Aniel Bhaga
Aniel Bhaga 6 July 2017
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Promoting your Content to the Prospects you haven't Met Yet

Promoting your Content to the Prospects you haven't Met Yet

So you’ve written an epic blog……It’s more useful than a car in a bear chase. It’s more relevant than your mouth when you’re smoking a cigar. And it’s funnier than the bald guy out of Aqua. All you need to do is...

Isobel Witts
Isobel Witts 29 June 2017
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6 Client Acquisition Tips for Agencies

6 Client Acquisition Tips for Agencies

While brand reputation and strong relationships are still important, pitching new business today has to be highly scientific and clearly mapped out. Leaving things up to “good chemistry” or reputation is just hoping...

Koertni Adams
Koertni Adams 28 June 2017
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8 Facebook myths that you shouldn’t believe

8 Facebook myths that you shouldn’t believe

How many times a day do you hear the word “Facebook”? Well, if you’re working in marketing, then you know it’s pretty much countless. And how much information about Facebook do you get to listen to every day? And the...

Jan Zajac
Jan Zajac 28 June 2017
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