Luisana Cartay
Luisana Cartay 7 July 2017

Instagram Changes – A Timeline For Ecommerce And Marketing Managers

With Instagram being one of the top five most used apps of all time, it’s no surprise that the creators are updating it often. The best part for you? Did you know that Instagram has implemented a few dozen major updates in the last year alone?

Almost all of the Instagram changes are directed at businesses looking to get the most out of the platform.

That’s why we’ve put together this list of all the Instagram changes since the beginning of 2016 and how they’ve impacted the eCommerce and marketing worlds.

If you’re looking to gain a better understanding of how Instagram has evolved over time, and how you can use it for marketing, you’ve come to the right place. 

Post On Instagram Without The App (June 2017)

Instagram introduced a feature that allows users to upload photos via their mobile browser. Although this feature is introduced first and foremost to enable the usage of Instagram on phones that do not support applications, it provides advantages for all of us. Through a relatively easy Google Chrome hack you can now post photos from your desktop, increasing image quality and ease-of-use even further. Are you keen on trying this out? You can read all about this clever hack here.

No More Mean Comments (June 2017)

Everybody has experienced the impact of trolls or spammers on their social accounts at some point in time. Instagram announced two new tools to block these negative experiences.

“Many of you have told us that toxic comments discourage you from enjoying Instagram and expressing yourself freely. To help, we’ve developed a filter that will block certain offensive comments on posts and in live video. All other comments will appear as they normally do and you can still report comments, delete comments or turn them off”, explains Instagram CEO Kevin Systrom. For now this tool will be only available in English with more languages being added over time.

In addition, Instagram added a spam filter to block obvious spam in comments on your posts and live videos. The spam filter is powered by machine learning and will remove spam written in English, Spanish, Portuguese, Arabic, French, German, Russian, Japanese and Chinese. Read all about these new tools here.

As a reader of our blog you are obviously keen on driving more traffic from your social media accounts to your website. Instagram is rolling out the possibility to add a link in your Instagram Stories.

This gives you the opportunity to reveal new items or special offers in a teasing playful manner. This is a great addition to our visual commerce solutions. Read more about this new feature here so you can start enjoying the benefits soon!

Replay Live Videos (June 2017)

Adding a link is not the only new feature in Stories. Instagram now made it possible to share your Live videos in Stories for 24 hours. This way your followers will no longer miss out on your Live announcements.

Manage Instagram Via Facebook Inbox (June 2017)

With this new feature Facebook further integrates the two platforms. Now you are able to manage Instagram, Facebook, and Messenger comments and messages all via the Facebook Inbox.

To use the advantages of this integration in the updated Facebook Inbox, all you’ll have to do is connect your Instagram business profile to your Facebook page and open the Facebook Inbox. Now you can read and reply to comments on your Instagram posts from Facebook!

 instagram changes

Does this mean you can manage Instagram completely from Facebook? No you can’t only rely on Facebook Inbox, since it doesn’t give you all the functionalities of Instagram. Direct Messages don’t show up (yet..?) in your Facebook Inbox.

You can read more about the recent Facebook Inbox integration and the possibilities here.

Multiple Image & Video Posts (March 2017)

With this new update, you’re able to post up to ten photos and videos in one post. You can choose different filters for each individual photo, but can only write one caption per post.

“Whether you’re creating a step-by-step tutorial, sharing the different elements of an outfit, or the best bits of a recent holiday, you can now share more than just one moment without worrying about over-posting to your feed,” Instagram explains.

Share multiple photos on Instagram

While this isn’t one of the most profound Instagram changes, it’s still fun to play with and gives you more options to share with your followers. If you don’t know how to do it, here’s a step-by-step guide.

Instagram Lead Ads (February 2017)

Instagram lead ads are exactly what they sound like: Ads made to get leads. Here’s an example:

Instagram Lead Ads

As you can see, in a lead ad you’re allowed a “sign up” button. This is a great way to build your email list. But that’s not all…

Not only does this help your ad stand out, but it also gives you the opportunity to display crucial information (the benefits to your subscribers) to increase conversions.

Read SME’s guide to Instagram lead ads to get started today.

Instagram Story Ads (February 2017)

With the release of Instagram Stories and Instagram ads in the same year, this update was a no-brainer. You now have the liberty to create a story with your product, including a link to buy it right from the Instagram screen. Here’s a quick explainer video:

Instagram changes

Story ads are awesome for your business because they allow you to show up in front of your followers when they’re most engaged. Read more about Instagram Story Ads here, and check out Iconosquare’s guide to using Story ads if you want to learn how to do it.



Instagram is an ever-expanding platform, and ever since they were acquired by Facebook, they’ve grown exponentially. It seems all the Instagram changes are a perfect blend of helping businesses get the most out of the platform while protecting users from spam.

After all, without users, Instagram wouldn’t exist.

While these changes are only scraping the surface of all the updates Instagram has made since their beginning, it’s enough to give you a leg up on the competition and start seeing results from your marketing efforts.

Aren’t sure what you should be posting on Instagram? User-generated content (UGC)has been shown to increase conversions and engagement with your followers.

Note: We will be continually updating this list as Instagram releases more updates. You can subscribe to this article and you’ll receive an email when we add a new Instagram update to this timeline.

Author: Bill Widmer

This article was originally published in the Photoslurp Blog

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Infographic - The Best Times and Days to Post to Social Media

Infographic - The Best Times and Days to Post to Social Media

With the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's tedious, time-consuming, detail-oriented, and, quite frankly, a bit of a headache. But thanks to this new infographic, some guessing can be taken out of social media management.

Will Price
Will Price 21 September 2017
Read more
Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
Read more