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The Customer Journey – Time to Tear up the Rule Book?

The Customer Journey – Time to Tear up the Rule Book?

A customer journey should provide a personalised experience based on known and learned knowledge of the customers in it. Ask yourself, how well do you know the minds of your customers? I wouldn’t be surprised if the...

Tim Biddiscombe
Tim Biddiscombe 21 September 2020
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Decentralization – The Future of Social Media Applications

Decentralization – The Future of Social Media Applications

A crypto decentralized social platform has a number of beneficial applications and has the potential to ease out the user pain points while fostering valuable interactions on social platforms.

Rob Sirri
Rob Sirri 18 September 2020
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8 Great Tips for Generating More Conversions with Forms

8 Great Tips for Generating More Conversions with Forms

Forms are one of the most common ways in which your website converts its visitors into leads and gathers their information inside your CRM system for your sales team to follow up on. In this blog we’re going to...

Jack Kennedy
Jack Kennedy 16 September 2020
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Every Report is Your Job Evaluation

Every Report is Your Job Evaluation

As a marketer you probably know how important detailed reporting is, right? I’m pretty sure, that the first time you ran a campaign, you just couldn’t wait for the result. What about the twentieth time? Have you even...

Anna Gieniusz
Anna Gieniusz 16 September 2020
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What Does a New World of Retail Experiences Mean for Innovative Brands?

What Does a New World of Retail Experiences Mean for Innovative Brands?

Innovative brands need to make direct and deep connections with consumers. They need new opportunities to tell their stories, and spaces where they can showcase what their products can do. Sadly, the current retail...

Kirsten Ward
Kirsten Ward 14 September 2020
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Why Subscription Models Will Make Us Unsubscribe From Big Social

Why Subscription Models Will Make Us Unsubscribe From Big Social

Social media has come under increased scrutiny in the past 12 months with consumers and creators alike looking for viable alternatives to connect with each other outside of the ‘big social’ giants.

Benji Vaughan
Benji Vaughan 11 September 2020
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Micro-Moments Marketing: The Modern Customer Journey

Micro-Moments Marketing: The Modern Customer Journey

The journey for the modern consumer has evolved to a point where a simple buyer persona research is not enough. Implementing Micro-Moments research will help companies to achieve outstanding results, to attract new...

Deni Kaziyska
Deni Kaziyska 10 September 2020
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The Rise of 'Conversational Clienteling' Post-Covid-19

The Rise of 'Conversational Clienteling' Post-Covid-19

The pandemic has hit every industry hard, and none more so than retail fashion. With the majority of customers moving online, brands have become more creative in the way they engage with their customers adapting the...

Jean Shin
Jean Shin 10 September 2020
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Infographic: Why Brands Should Respond to Customer Feedback

Infographic: Why Brands Should Respond to Customer Feedback

A new infographic from Digital Doughnut sister company London Research looks at the compelling business case for brands to respond to customer feedback in a timely fashion. The insights are based on consumer and...

Linus Gregoriadis
Linus Gregoriadis 9 September 2020
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Embracing a Radical New Approach to the Retail Experience

Embracing a Radical New Approach to the Retail Experience

Few brands achieve lasting success without making a genuine connection with their customers. Understanding what motivates and inspires people is key to creating this connection, as is adapting to what they need in a...

Kirsten Ward
Kirsten Ward 8 September 2020
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Innovate or Fail: How Digital Innovation is the Key to Survival in a Crisis

Innovate or Fail: How Digital Innovation is the Key to Survival in a Crisis

It is widely accepted that the Covid crisis has forced as much change in 10 weeks as was predicted to take place in 10 years, and for businesses around the world this has prompted some major pivoting.

Jenny Stanley
Jenny Stanley 7 September 2020
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Why Instagram Scores Over Facebook For Contemporary Marketers

Why Instagram Scores Over Facebook For Contemporary Marketers

As the world’s first social media platform, Facebook continues, even today, to be the largest with 2.38 billion users. Not only has it opened our eyes to the potential of social networks for personal communications...

Karen Anthony
Karen Anthony 4 September 2020
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PR: The Future of Search Engine Optimisation

PR: The Future of Search Engine Optimisation

How can you develop an effective long-term SEO strategy for your ecommerce business when the algorithms are always changing? Louise Findlay Wilson, Managing Director at Energy PR, explains why traditional PR is the...

Louise Findlay-Wilson
Louise Findlay-Wilson 2 September 2020
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Promotional Marketing to Cool Down Your Clients

Promotional Marketing to Cool Down Your Clients

With things heating up and temperatures reaching record levels, it’s time to give your customers and clients something they really need. Say goodbye to boring personalised gifts that have a 50/50 chance of being used...

Adele Thomas
Adele Thomas 1 September 2020
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6 Tips for Driving Sales and Acquiring Loyal Customers on Black Friday 2020

6 Tips for Driving Sales and Acquiring Loyal Customers on Black Friday 2020

Like almost everything else in 2020, Black Friday on 27th November will be different to previous years. Forget huge queues, red sale stickers and frenzied crowds. This year, Black Friday will be almost entirely online.

Sophia King
Sophia King 31 August 2020
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Engagement Frameworks to Grow in a Post-Crisis World

Engagement Frameworks to Grow in a Post-Crisis World

The Covid-19 pandemic has changed customer behavior and spending patterns across industries and geographies with user confidence taking a dip and out-of-home activities hampered as a direct result. While some...

Rajarshi Choudhuri
Rajarshi Choudhuri 28 August 2020
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Shopper Behaviour Has Pivoted – But Has Your Email Marketing? Exploding the Myths of Email in Covid-19

Shopper Behaviour Has Pivoted – But Has Your Email Marketing? Exploding the Myths of Email in Covid-19

As we always say to critics of email; if you think it doesn’t work, it’s because you’re not doing it right. Here are 9 things you can do right now as retail gets back to some kind of normal, that will get results. ...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 27 August 2020
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Why is Your Loyalty Scheme Still Card-Based?

Why is Your Loyalty Scheme Still Card-Based?

In retail, enticing customers to be loyal to your brand is the Holy Grail. However, in an increasingly mobile-centric world that has fundamentally changed the way consumers shop, do paper vouchers and plastic cards...

James Smithdale
James Smithdale 24 August 2020
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Sonic Branding: How Gaming Companies Can Maintain Loyal Customers

Sonic Branding: How Gaming Companies Can Maintain Loyal Customers

With a surge in demand over the past few months, gaming companies are amassing new audiences in droves but how can these businesses convert these new users into loyal customers? One untapped opportunity for gaming...

Max De Lucia
Max De Lucia 18 August 2020
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3 Ways to Increase Repeat Purchases on Your Online Store

3 Ways to Increase Repeat Purchases on Your Online Store

It can cost five times more to get a new customer than to keep an old one. This is a pretty good reason to invest more of your time in keeping your current customers happy. Read this blog post and learn three...

Julija Televiciute
Julija Televiciute 11 August 2020
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How B2B e-commerce drives your ROI

How B2B e-commerce drives your ROI

Over the next 5 years, B2B e-commerce is projected to experience the largest growth in the field of e-commerce. Therefore, it will be crucial for B2B businesses to invest in an agile solution that will help them...

Ilse Lauwens
Ilse Lauwens 10 August 2020
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Why would B2B Companies switch to e-commerce?

Why would B2B Companies switch to e-commerce?

In essence, B2B e-commerce seems to follow the same procedures as B2C e-commerce: products and services are sold online. However, there are some differences between both. B2B e-commerce has its specific...

Ilse Lauwens
Ilse Lauwens 7 August 2020
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The Power of Press and PR in Marketing

The Power of Press and PR in Marketing

Press and public relations have a pivotal part to play in the brand success of a company. How do the media perceive your business, and what is your relationship with publicity contacts?

Brad Chuck
Brad Chuck 7 August 2020
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Ecommerce - A Decade of Change in 1 Year

Ecommerce - A Decade of Change in 1 Year

The year of 2020 is here to further transform the world of ecommerce.

Eric Jan C. van Putten
Eric Jan C. van Putten 5 August 2020
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How to Use Data to Steer Your Marketing Spend

How to Use Data to Steer Your Marketing Spend

Data is used to define marketing strategies and achieve results brands are looking for. Here are four tips to unlock your data and increase conversions.

Valerie Lalonde
Valerie Lalonde 4 August 2020
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