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The New Era of B2B Sales and Content Marketing [infographic]Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the...

                Graeme Collins
                19 May 2017
            
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Using Machine Learning To Understand Your Customers BetterWhen retailers aim to collect more data about their customers, they follow larger sources of market information. Here are some notable examples of technological advancement in machine learning allowing retailers to...

                Niharika Singhai
                19 May 2017
            
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Facebook Trends UK: March & April 2017Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and...

                Jan Zajac
                19 May 2017
            
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How To Calculate Marketing ROICalculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know...

                James Loomstein
                16 May 2017
            
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Demand For Digital Marketing Skills Outstrips SupplyA new report into hiring trends reveals a growing demand for digital advertising and marketing skills. The report, 2017 Marketing Hiring Trends, says 44% of companies are planning to hire more marketers in 2017. 

                Annette Staglieno
                16 May 2017
            
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6 Ways to Turn Customers into Brand AdvocatesNo matter how hard you try to advertise your brand, potential buyers will believe its existing consumers more. This means that you should try to turn customers into brand advocates. We present the 6 best ways how to...

                Micheal Gilmore
                15 May 2017
            
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Marketers Listen Up: Your Website Could Suddenly Cost BillionsMarketing is becoming a fascinating ecosystem. While it used to involve one department with a clearly defined skillset, today the team includes content writers, creatives, techies, trend-spotters and SEO experts, to...

                Robert Belgrave
                12 May 2017
            
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Ad-Tech: The Solution to Your Advertising WoesRecently, ad-tech has come under harsh criticism. Like any big time Hollywood blockbuster, it’s time to realise that we’re the good guys, not the villains of the piece.

                Dale Lovell
                12 May 2017
            
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The challenges of managing the tech-enabled store Retailers have always understood that businesses only develop when customer satisfaction is considered a permanent goal, rather than viewed as a destination.

But throughout the decades, the simple equation remains;...

                Steve Powell
                12 May 2017
            
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What is a Discovery Phase and why do I need one for my website, app or portal project?Undertaking a new digital project is usually a significant investment for most organisations and one that is expected to provide a decent financial return. But as with any investment there comes risk, and as someone...

                Alaina Roberts DipM MCIM CM
                11 May 2017
            
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Nine Ways To Launch A Successful Career In Digital MarketingBusinesses are flocking towards the modern-day marketing initiatives with gusto. Taking into consideration the real-time nature of projects, and the immediate impact they can have on an organisation; a career as a...

                Annette Staglieno
                10 May 2017
            
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How To Get People Using Your Website Or Online Portal More OftenIf your online presence is the life blood of your business, the number of people engaging with your website, portal or dashboard can make or break its success. 

                Alaina Roberts DipM MCIM CM
                10 May 2017
            
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Optimising the eCommerce customer journeyIn this blog, we will take a closer look at what the online buying process looks like for eCommerce websites, including customer behaviour as it relates to purchasing and the different online funnels in which you can...

                Udesh Jadnanansing
                9 May 2017
            
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There Is No Such Thing As A Boring Industry, Only Boring ContentBehind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to...

                Abdaraouf Zouai
                5 May 2017
            
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Why marketers need to be aware of the last mile Convenience is a valued currency to consumers, and delivery is an effective area in which to stand out from the competition by getting items to the customer quicker, cheaper, and more flexibly around their requirements. 

                Jason Smith
                5 May 2017
            
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The Three Categories of Online Customer FeedbackI’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback...

                Udesh Jadnanansing
                4 May 2017
            
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How to increase feedback response ratesMaybe your online feedback response rates are a little lower than what you would like? Perhaps some of that feedback is not so relevant to what you are trying to achieve. So how can you increase feedback response...

                Udesh Jadnanansing
                3 May 2017
            
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The Email Blast is Dead: Here’s How You Should Really Connect with Your AudienceEmail blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction?

                Liz Willits
                3 May 2017
            
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Improve International Reach With Facebook Global PagesIf you asked any brand what one of their main marketing purposes is, many of them would say “We want to reach internationally”. Nowadays, in the international environment that Facebook provides, working towards such a...

                Jan Zajac
                3 May 2017
            
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41 marketing definitions you need to know!How many “types” of marketing have you ever come across? And how many of them do you really understand? It is essential to be able to differentiate between types of marketing and use those that are actually beneficial...

                Jan Zajac
                2 May 2017
            
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7 Simple But Powerful Customer Testimonial Examples You Can StealIn this article, I want to set the record straight. We’ll discuss seven types of testimonial you can use in your online marketing to drive more conversions, increase your bottom line, and instill brand loyalty. If you...

                Kristian Jønsson
                28 April 2017
            
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GDPR aside we have a moral obligation to protect dataWith GDPR looming and businesses grappling to understand its complexities ahead of May next year, there is a real opportunity to stop and think about how customer data is handled.

                Dan Telling
                27 April 2017
            
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Detachables – The Perfect Device to Transform Your Mobile Workforce The proliferation and convergence of mobile form factors, together with increasingly blurred lines between consumer and enterprise technologies have made it increasingly difficult for IT decision makers to identify...

                Jan Kaempfer
                26 April 2017
            
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How digital and direct mail became best friendsThe propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more...

                David Amor
                26 April 2017
            
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5 essentials of an agile content contingency planTheresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

                Miles Kendall
                24 April 2017
            
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