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How to improve customer loyalty In today’s digital age, consumers have access to an unprecedented level of information. Never before has it been so easy to find information that can potentially make or break a purchase decision. Social proofing...

                Mellissa Flowerdew-Clarke
                20 November 2018
            
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The SEO Guide to Internal LinkingInternal Linking is an important and an integral aspect of the SEO process and understanding internal linking is very important as it can either make or break your SEO. 

                Asad Ali
                19 November 2018
            
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Create high-level customer segmentsEverybody is able to list several high-level customer segments that are relevant to their business. There are always loyal customers, customers who structurally hunt for the best deals, customers who have not been...

                Mellissa Flowerdew-Clarke
                19 November 2018
            
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Stop Overvaluing your Channels - Use a Data Driven Attribution ModelCustomer journeys are becoming more complex with the evolution of new online platforms. It is more than normal that a customer journey contains a set of touch points on different platforms before a conversion. The...

                Mellissa Flowerdew-Clarke
                16 November 2018
            
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Does it matter which customer experience metric you choose?Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with a rationale on which metrics to choose for this: Is it an all ubiquitous Net Promoter Score ...

                Alyona Medelyan
                15 November 2018
            
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How digital trends are shaping the future of charitiesIn an age increasingly influenced by digital technology, charities are being forced to rethink the role technology plays in their operations, how it can support their core purpose, and what that means in terms of...

                Linus Gregoriadis
                14 November 2018
            
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How to Create a Successful Video Marketing Campaign in 2019Video marketing is a powerhouse of opportunity for many brands – but few take the leap and invest in this strategy. The truth is that creating compelling video content is a great way to communicate with your audience,...

                Sharon Dargaville
                14 November 2018
            
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Wishing Won't Make It So Have a Full Feast of Email DataYou can’t enjoy a thanksgiving dinner with just a turkey and no sides, so why would you want a customer name with no email address? Don’t try to take the easy way out and expect that turkey wishbone to bring you...

                Jenna Devinney
                13 November 2018
            
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The 10 commandments for a successful dashboardAll organisational decisions should be based on data, and more and more people are becoming aware that ‘the numbers tell the tale’. At the same time, companies are increasingly switching to working in the cloud. The...

                Mellissa Flowerdew-Clarke
                13 November 2018
            
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Three Easy Ways to Improve Client Relations using Negotiation SkillsClient relationships are essential to any business regardless of what industry or sector you're in. Sometimes it can be difficult to maintain client relationships, however, there are some easy methods that you can...

                George Peabbles
                12 November 2018
            
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Three steps to building your brand community.Once customers become lifelong friends with brands, your job as a marketer completely changes to retention and relationships. But how to get there?

                Norty Cohen
                12 November 2018
            
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How to Control Your Digital Assets Through the Entire Content Lifecycle As digital media and commercial content distribution continue to proliferate sparing no industry, organizations getting inundated with digital asset are finding it hard to keep an eye on the ball. Lapses in content...

                Rajneesh Kumar
                9 November 2018
            
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Not Your Mom's Data Appends In the past some marketers have had a bad taste in their mouth in regards to data appends. Many have simply avoided it and sought other ways of receiving data, many of which aren’t necessarily good for business. What...

                Jenna Devinney
                9 November 2018
            
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Will cloud-based messaging be the future of customer engagement?When it comes to marketing strategies, communications has always played an important part. In the modern world of technology tools and social media, marketing communications has never been more competitive or targeted. 

                Kenneth Berthelsen
                8 November 2018
            
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Story Through Play: How we are using Gamification to build more meaningful brand engagement.We are constantly striving to build engagements that give brands a relevant and authentic role in existing and emerging audience behaviour.

                Ben Callis
                7 November 2018
            
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A Tribute to Facebook AttributionOfficial Facebook Marketing Partner Aitarget explains how to use a new tool that offers integrated data on audience actions across websites and social media.

                Olga Loginova
                7 November 2018
            
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The Essential Guide to Outsourcing Mobile App DevelopmentDeveloping a mobile app is a big step for any business, no matter the size. However, it is extra important for small companies or startups because they have more relying on it and more to gain from it.

                Raymond Thomas
                6 November 2018
            
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Why Startups Shouldn't Discount TV AdvertisingSuper Bowl ads famously average $5 million for a 30-second spot, so for start-up businesses TV can be a daunting ballpark to enter. But you don’t need to play with Super Bowl-sized budgets to have a good game.

                Hew Bruce-Gardyne
                6 November 2018
            
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6 Ways Artificial Intelligence Is Transforming Digital MarketingArtificial intelligence is a concept that was first introduced as a storytelling device in the portrayal of robots and other ‘thinking’ machines. What was a futuristic work of fiction before is now today’s buzzword...

                Ralph Wunsch
                5 November 2018
            
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10 Facebook Marketing Tips Every Small Business Should Know in 2019Facebook Marketing has completely revolutionized the way small businesses are able to advertise their goods and services. This game-changing platform allows you to reach hundreds of thousands – potentially even...

                Sharon Dargaville
                5 November 2018
            
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2 things your business needs to support customer retentionThere are a few things you can build into your business model to simplify customer retention in the long term, apart from the obvious cross-sell and upsell opportunities.

                Alyona Medelyan
                5 November 2018
            
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Why you can’t afford to ignore chatbotsArtificial intelligence is on the rise and many companies are utilizing marketing automation in order to communicate in real-time with their customers and deliver highly personalized experiences. Part of this...

                Marianna Papazisi
                2 November 2018
            
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Four Reasons Why Retailers Need Multi-touch AttributionThe UK’s long hot summer saw retailers perform better than expected, with sales rising 0.2% for the month of August, but times are still challenging with numerous well-known names from Evans Cycles to Claire’s...

                Manu Mathew
                1 November 2018
            
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How Offline Marketing can Boost Your Business in a Digital EraIn a digital era where new technologies take over every aspect of our lives, standing out from the crowd with traditional off-line marketing could have some seriously lucrative benefits for your business.

                Adele Thomas
                1 November 2018
            
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How to combine science and emotion for Customer Experience successRecently we spoke to Customer Experience (CX) legend Maurice Fitzgerald, the former VP of Customer Experience at HP, author of 4 books on the subject of customer experience strategy and Net Promoter Score, and global...

                Alyona Medelyan
                1 November 2018
            
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