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Customer retention analytics: 5 strategies to reduce churn with data

Customer retention analytics: 5 strategies to reduce churn with data

Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. That was the old school way of doing things. Today, it’s more about offering customers something as...

Alyona Medelyan
Alyona Medelyan 11 January 2019
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Customer Feedback Analysis 101: What’s the Best Way to Analyse Vast Amounts of Feedback?

Customer Feedback Analysis 101: What’s the Best Way to Analyse Vast Amounts of Feedback?

Do you have a lot of customer feedback collected but don’t know exactly what to do with it?

Alyona Medelyan
Alyona Medelyan 9 January 2019
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Video for Brands: Did My Video Content Work?

Video for Brands: Did My Video Content Work?

Created video content, but don't know if it's worked? Here's a few tips on what to do.

Stuart Stubbs
Stuart Stubbs 9 January 2019
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Practically applying today’s data science to marketing and sales

Practically applying today’s data science to marketing and sales

We live in an age where driverless cars will soon roam our streets, there’s a Siri in every iPhone, traders rely on algorithms, Alexa runs our smart homes and the mass automation of labour will soon impact everyone...

Jelle De Jong
Jelle De Jong 8 January 2019
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Social media trends to dominate 2019

Social media trends to dominate 2019

Social media has become an inevitable part of our lives and companies continues to invest their platform to make it immersive and relevant to users. Companies and small scale businesses are immensely focusing on...

Mahipal Nehra
Mahipal Nehra 8 January 2019
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Revealed: Top Five Brand Building Trends in 2019

Revealed: Top Five Brand Building Trends in 2019

As we enter 2019, I predict the following trends, will top the agenda in the New Year and make the difference to which brands create the ‘Superfans’ now needed to succeed in the digital age.  

Norty Cohen
Norty Cohen 4 January 2019
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A Basic Social Media Strategy Every Business Should Consider For A Successful 2019

A Basic Social Media Strategy Every Business Should Consider For A Successful 2019

For your business to grow, you understand that it is critical you attract new customers and retain existing ones. Social media has been a blessing to entrepreneurs, and you might want to incorporate it into your...

Robert Kolaski
Robert Kolaski 3 January 2019
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10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
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Post GDPR: How can identification boost your email channel?

Post GDPR: How can identification boost your email channel?

Email marketing has undergone seismic change in recent months following the introduction of GDPR, with marketeers forced to cull consumer email addresses from their databases unless they’ve gained explicit consumer...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 21 December 2018
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Be Boxing Day clever: Don’t make headlines for the wrong reasons on the biggest shopping day of the year

Be Boxing Day clever: Don’t make headlines for the wrong reasons on the biggest shopping day of the year

2017 was stated as the worst year ever for data breaches and cyber incidents around the world. Hackers are opportunistic and will prey on those retailers that are unprepared at their busiest times. But, according to...

Ian Woolley
Ian Woolley 20 December 2018
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Digital detoxing and brand engagement

Digital detoxing and brand engagement

Scott Curtis, Global Head of Digital and Innovation at Spark Foundry talks about how the growing rise in people switching off will affect marketing strategies

Scott Curtis
Scott Curtis 20 December 2018
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4 Corporate Email Risks & What You Can Do About Them

4 Corporate Email Risks & What You Can Do About Them

Everyone in the Corporate World today is striving to contribute to growing their business. And there can be no doubt that email is a critical growth agent for almost any business. But without a structured plan, or...

Jenna Devinney
Jenna Devinney 20 December 2018
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Finally, the brands have their say

Finally, the brands have their say

As we finish 2018, it was refreshing to attend an event that focused on letting the brands take centre stage. MAD//Fest was promoted as being a disruptive event which threw the event rule book out of the window. It...

Julia Smith
Julia Smith 19 December 2018
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Three steps to putting the mobile consumer in context

Three steps to putting the mobile consumer in context

With the rise of mobile commerce, today’s consumers don’t “go shopping”, but instead purchase items in a huge variety of different contexts and settings.

Geoff Galat
Geoff Galat 19 December 2018
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How 'enterprise-ready' low code empowers developers, designers and marketers alike

How 'enterprise-ready' low code empowers developers, designers and marketers alike

With marketers able to track and understand consumer behaviour better than ever before, the pressure is rising for digital design teams to respond quickly to demands for new features, functionality and design elements...

Craig Hanna
Craig Hanna 18 December 2018
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Marketplace magic! 5 keys to success

Marketplace magic! 5 keys to success

There has been a lot of talk recently about the prominence of Marketplaces and how they have been instrumental to ensure success for manufacturers, brands and retailers in selling their products via e-commerce...

Alvaro Verdoy
Alvaro Verdoy 14 December 2018
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8 Reasons Your Website Is Not Ranked

8 Reasons Your Website Is Not Ranked

Learn the 8 reasons why your competitors are ranked higher than you on search engine results.

Sumit Gharal
Sumit Gharal 13 December 2018
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How to win customers and influence people…

How to win customers and influence people…

A guide for brands and social media marketers on how to harness modern-day ‘word of mouth’ to amplify reach, improve engagement, and drop costs

Olga Loginova
Olga Loginova 13 December 2018
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3 Martech trends to watch in 2019

3 Martech trends to watch in 2019

Technology has changed the landscape of marketing and communications in pretty dramatic ways. The rising importance of social media has altered communications between enterprises, customers and stakeholders. The...

Radzi Schmaus
Radzi Schmaus 13 December 2018
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Why Angular is the Best Framework

Why Angular is the Best Framework

AngularJS is a very powerful JavaScript framework designed and maintained by Google. It is built specifically to overcome the various limitations of existing technologies in one seamlessly integrated package. Here...

Jeevan KS
Jeevan KS 11 December 2018
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All You Need To Know About Local SEO

All You Need To Know About Local SEO

Local SEO is very important, especially for small businesses. Learn all you need to be know about Local SEO and how it impacts a business.

Sumit Gharal
Sumit Gharal 11 December 2018
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SEO Or SMM Which Is The Best For Your Business In 2019?

SEO Or SMM Which Is The Best For Your Business In 2019?

Digital marketers and analysts are often asked this question as in which ones better for their business and why. This blog will help you determine which one these services will help them target relevant audience and...

Sumit Gharal
Sumit Gharal 11 December 2018
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Why Lead Generation Is Important For Your Business

Why Lead Generation Is Important For Your Business

Lead generation is the most talked about topic in the marketing world. But what is Lead generation? How does it help? what are the techniques used to generate more leads? Get answers to these questions and more...

Sumit Gharal
Sumit Gharal 10 December 2018
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Why talking about a problem isn’t going to solve it

Why talking about a problem isn’t going to solve it

Ever thought or talked about a particular challenge or problem til you were blue in the face? Going round and round the theory of how to tackle it, without ever reaching a solution?

Shelly Greenway
Shelly Greenway 10 December 2018
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Voice of the customer: Why you need it and how to start your VOC program

Voice of the customer: Why you need it and how to start your VOC program

In this blog, we’ll discuss how to understand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful...

Alyona Medelyan
Alyona Medelyan 10 December 2018
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