How Can Different Business Models be Successfully Digitized? Developing a digital business model is a must. A recent business model from giant tech companies (that has been used for hiring) can be applied to your business. James Warner 27 November 2019 Read more
The Challenges Facing Video Management Are Unique To Moving Content Worldwide, marketers are seeing the value and power of video marketing. It’s unsurprising why; over 100 million hours of video are watched each day on Facebook alone. Video is now something that most consumers expect... Parham Azimi 27 November 2019 Read more
How to Convert High-Intent Ecommerce Shoppers with Conversational AI High-intent shoppers are a marketer’s dream. They don’t kick tires or browse your website at random. All they want is to make a quick purchase, and they’re more likely to convert. But they’re also the ficklest... Ada Okoli 26 November 2019 Read more
A Marketing Glossary of Terms and Jargon Buster Are you fluent in social media speak? The world of influencer marketing and social media can be a complicated place full of new developments and technologies. And to complicate matters even more, this fast-paced... William Soulier 26 November 2019 Read more
Why Future of Manufacturers’ Is Secure With Headless Commerce? To build strong, digital customer experiences, manufacturers require agile architecture. Headless commerce is the solution. Dietmar Rietsch 25 November 2019 Read more
[INFOGRAPHIC] How Customer Engagement Varies by Region The State of Customer Engagement 2020 report from London Research and dotdigital explores the channels and technologies used by companies for communicating with customers and prospects. This infographic looks at how... Aliya Zaidi 25 November 2019 Read more
6 Mistakes Killing Your Referral Marketing Programme For years, we’ve shouted about one thing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, and get people talking about your brand. Sophia King 21 November 2019 Read more
Think Nano A nano-influencer, or “nano,” is just like you and me, depending on who you are of course. Nanos are perfectly ordinary digital citizens, with follower counts as low as 1,000. Rick Barron 21 November 2019 Read more
The Future of Retail: Online vs Offline As we get bombarded with stories of blood on the high street and commentators keep saying we are moving from a world of physical shopping to online-only, it seems more and more unsubstantiated statements about the... Crawford Davidson 19 November 2019 Read more
B2B Marketers and LinkedIn: The Unbreakable Bond LinkedIn has become the favorite networking platform for B2B marketers. LinkedIn and B2B professionals go hand in hand whether it be marketing or recruitment, LinkedIn has proved to be a best friend for the... sonal M 18 November 2019 Read more
What is the Customer Experience Gap? We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according... Udesh Jadnanansing 15 November 2019 Read more
Content distribution. How to boost it? Content marketing is one of the most popular and effective marketing techniques nowadays. No wonder why 91% of B2B marketers are planning to use content marketing in their strategies. Articles, podcasts, and... Nina Kozłowska 15 November 2019 Read more
Why Should Companies Invest in Customer Retention? “There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken... Smart businesses know that satisfying a customer once isn’t enough, they need to make him loyal to the business. Customers... Anuj Yadav 14 November 2019 Read more
How Can Personalisation Increase The Impact Of Email Marketing? Email personalisation is one of the key elements to drive more revenue and increase the customer base, but with increased competition, basic personalization is failing to make the right engagement with the customer... Clara Beck 14 November 2019 Read more
The Power of Regional PR The ways in which news is provided and how we consume and read it is changing faster than ever before. While we wonder what will be wrapping our fish and chips in, in the not-so-distant future, the world of digital... Holly Barry 13 November 2019 Read more
10 Ways to Increase Value from Business Intelligence in 2020 Business intelligence (BI) uses software and services to turn data into actionable insights that help an organization's strategic and tactical business decisions. Business Intelligence BI applications access and... Abhi Marketing 12 November 2019 Read more
5 Terrible Ways You’re Sabotaging Your Business Growth Did you know? You could be sabotaging your business growth without knowing it. Yes, it can happen without your knowledge. The excitement of starting a new business as an entrepreneur can be overpowering, with some... Mos Clement 11 November 2019 Read more
Best Practices to Generate Leads Through Email Marketing For Your Business When it comes to lead generation, over and over again, it’s been proved that email marketing is the best bet. With the right strategy and practices, emails can turn out to be your ideal lead generating tool. However... lauren williams 8 November 2019 Read more
The 80/20 Rule Of Headlines Your brilliant blog post will get no attention whatsoever if your headline misses the mark. Rick Barron 5 November 2019 Read more
Why Do You Need a Product Information Management (PIM) System? [Infographic] Below infographic shows why a robust PIM platform is key for enterprises to solve their product information management challenges and build a stronger foundation for personalized customer experience. Rajneesh Kumar 4 November 2019 Read more
Why the Cloud Is Proving Invaluable for Marketers The words ‘cloud-computing’ were first uttered more than a decade ago, yet despite this, businesses are only beginning to embrace this relatively ‘old’ technology. Initial concerns regarding privacy and security, as... Helen Aboagye 4 November 2019 Read more
Power of Video Testimonials Testimonials are simple customer appears on camera to champion your product and share their story. If done right, they can be a very powerful marketing tool for your brand. Rick Barron 1 November 2019 Read more
The Sobering Truth About Guest Post Submissions Revealed Everything points to guest authors and blog post contributors being a blessing in our content-hungry era. But is there a dark side to the joys they bring onto your website? Tony Tomov 1 November 2019 Read more
How to Proof Marketing Success? – It is in the Pudding How many times have you heard this phrase? “Proof is in the pudding.” This idiom is usually stated that the proof is in the pudding and means that the result is the mark of the success or failure of one's... Brad Chuck 31 October 2019 Read more
What Are the Best Ways to Generate Quality B2B Leads? B2B lead generation is all about inspiring trust in potential customers & showing them the value of your products or services to attract, engage, convert & retain them as customers. In a world driven by data... Asim Husain 31 October 2019 Read more