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6 Hot Customer Loyalty Trends Emerging in 2020As someone whose job it is to keep a watchful eye on what’s happening in customer loyalty, I’ve compiled this list of essential trends to keep in mind this year. Ignore these trends, and you risk losing your customers...

                Brad Davis
                30 January 2020
            
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 Enriching Your Product Data With AI and Automation to Boost Customer ExperienceThanks to new intelligent technologies such as AI, automation and conversational commerce, product data management is evolving at a rapid pace. According to Pimcore CEO, Dietmar Rietsch, with the intervention of these...

                Dietmar Rietsch
                29 January 2020
            
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How To Write A Press Release That Gets NoticedThere was a time, many years ago, when this blog post wouldn’t have been necessary. The phrase ‘press release’ carried a certain gravitas by itself  – it would swagger its way confidently to the top of a journalist’s...

                Holly Barry
                29 January 2020
            
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Should You Insource or Outsource Content Creation?What does your marketing function look like? Recent research shows marketing teams intend to insource more of their content creation in 2020. Here are some considerations to help decide the right approach.

                Cory Schmidt
                29 January 2020
            
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Essential Components of Successful B2B Inbound Marketing CampaignsInbound marketing campaigns are made to deliver opportunities and solutions to consumers with the goal of making a positive impact on both the consumers and your business. 

                Brianna Pyne
                29 January 2020
            
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Top Ways Artificial Intelligence & Machine Learning Can Transform Online MarketingIn the last few years, there has been a tremendous change in online marketing. With businesses moving to highly data-driven marketing initiatives and practices, it is crucial to invest in advanced technologies like...

                Poonam Singh
                28 January 2020
            
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Why Customer Feedback Is Critical For Digital Transformation in 2020Digital transformation is one of those terms that has been taking the corporate world by storm for the past years. Like it or hate it, it’s here to stay. 

                Alyona Medelyan
                28 January 2020
            
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10 Steps To An Effective Dental Website That Can Drive PatientsYour website is the face of your business and most patients will visit your site before they ever look into your clinic. The success of any website depends on how its web design is. Thus, your website should relay...

                Mohammed Abuzar
                27 January 2020
            
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5 Actionable Tips to Improve NPS Survey Response Rate in 2020In its first year of operations, In 1886, Coca-Cola managed to sell an average of nine bottles per day. Today, the brand sells an average of 1.4 billion beverage servings every day. What does it have to do with your...

                Piyush Gupta
                24 January 2020
            
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How B2B Leaders Succeed at Online Lead GenerationIn a live interview with James Rostance, Linus Gregoriadis, Director of London Research delivered the lowdown on what businesses need to know about online lead generation, including what B2B leaders are doing...

                Aliya Zaidi
                23 January 2020
            
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How To Keep Bad Data Out Of Your Webforms As a marketer, nothing is more frustrating than the people who sign up using a fake name and email for free whitepapers, reports, or ebooks. We call them “content junkies”. For example, Content Spammer, CMO of...

                Jenna Devinney
                22 January 2020
            
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Email Sender Reputation - Your Company’s Marketing FICO ScoreMost marketers are aware that every company sending email has a Sender Reputation Score that Internet Service Providers (ISPs) use to rate how well their messages are being received by subscribers.  Unfortunately...

                Jenna Devinney
                22 January 2020
            
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The ABCs of A/B testing - How To Optimise Your Marketing ApproachKnowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn't. Whether you're...

                Nea Bjorkqvist
                21 January 2020
            
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How To Get 20/20 Vision Into Your Data in 2020Happy New Year Email Geeks! It’s officially 2020, which means the past few months everyone has been talking about upcoming email marketing trends, including user-generated content, personalisation and mobile.

                Jenna Devinney
                21 January 2020
            
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Mobile Advertising - Why Is It So Successful?In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been...

                Lorraine Pavel
                21 January 2020
            
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Marketing's Digital Divide: It's Just MarketingCustomers are demanding intelligent omnichannel engagement.  Marketers are expecting satisfying and challenging work experiences and rich career opportunities.  Businesses require profitable organic growth.  

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                Marianne Hewitt
                17 January 2020
            
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Branded House or House of Brands: Which is Better in Building Your Brand?When creating a brand, one should consider both the branded house and the house of brands theory or the hybrid one. Both have their own pros and cons; however the market dynamics are the main determining factor for...

                Islam Gouda
                17 January 2020
            
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How White Label Marketing Creates Better Business Models: Fresh InsightsIs it time the world forgets about traditional business development scenarios? In the near future perspective, it may be very likely. The past decade brought new AI, ML, and big data-based integrative technologies and...

                Irina Kovalenko
                16 January 2020
            
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5 Steps To A Winning Sales ProcessThe increasing digitalisation of the sales process has ushered in a new era of customer experience and interaction. The principles, despite the growing role of AI, have not changed. A winning sales process is one...

                Nigel Cullington
                15 January 2020
            
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8 Digital Marketing Trends For 2020: Are You Ready?2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as...

                Georges Fallah
                15 January 2020
            
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Advanced Analytics vs. Business Intelligence This article is about the differences between BI and Advanced Analytics (and the benefits of the latter over the former). 

                Ira Cohen
                15 January 2020
            
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3 Personalization Pro Tips for Savvy Insurance MarketersThe digital age is transforming how we think about marketing. We’re moving past assumptions and random acts of marketing and toward data-driven strategies and tactics — less guessing, more knowledge, and better results.

                Kyle McCarthy
                15 January 2020
            
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Effective Communication on LinkedIn: Our Secret SauceWondering how to get started with LinkedIn? Need tips on standing out? Read our unbiased personal experience and discover actionable LinkedIn marketing tips for B2B SaaS startups and more.

                Justina Bakutyte
                14 January 2020
            
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What IoT Teaches Us: Some Business Cases & ExamplesIoT has obtained a compelling improvement over next-gen technology. With that in mind, it has become the buzzword for market researchers, who have a susceptibility for innovation.

                Oliver Johnson
                10 January 2020
            
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How Does Website Speed Affect Your Inbound Marketing Efforts? (And How to Make it Work)The slower your website loads, the greater the chances that visitors will give up and leave so here's what you must know about website speed and its impact on your inbound marketing efforts.

                Natasha Lane
                10 January 2020
            
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