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How Is Coronavirus Affecting Ecommerce and Digital Marketing?

How Is Coronavirus Affecting Ecommerce and Digital Marketing?

The coronavirus outbreak is highlighting the realities of changing consumer behaviour in the digital age. In this post, we look at the potential impact on ecommerce and the digital marketing industry.

Aliya Zaidi
Aliya Zaidi 10 March 2020
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Where does influencer marketing end and ad fraud begin?

Where does influencer marketing end and ad fraud begin?

Who doesn’t want to live in a filtered Instagram world? All over Instagram, you’ll find perfect people in picturesque destinations doing what photographs best — shopping, dining, travelling, adventuring, and truly...

Dominika Tyliszczak
Dominika Tyliszczak 10 March 2020
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How to make your marketing organization future ready now

How to make your marketing organization future ready now

When our marketing team was setting objectives for our new fiscal year, we focused on creating great client and employee experiences, driving innovation and efficiencies, and using data and intelligence more...

Stella Goulet
Stella Goulet 10 March 2020
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Forrester: The Customer Trust And Privacy Playbook

Forrester: The Customer Trust And Privacy Playbook

The modern consumer is increasingly conscious of the value of their data. Not merely that, they’re more and more cognisant of privacy legislation sweeping the globe, and the rights it gives them.

Dominika Tyliszczak
Dominika Tyliszczak 9 March 2020
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Brand Advocacy – The Most Powerful Route to Market Growth

Brand Advocacy – The Most Powerful Route to Market Growth

As marketing communications becomes even more competitive, it’s more difficult for brands to stand out. Many smart brand professionals are incorporating strategic advocacy programmes into their plans. Advocacy is the...

Michael Gullan
Michael Gullan 6 March 2020
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Becoming future ready with CX-led digital transformation

Becoming future ready with CX-led digital transformation

To overcome customer experience (CX) challenges and be future ready, brands must infuse intelligence throughout every part of their business to better understand their customers and remove experience frictions.

Amir Dehnad
Amir Dehnad 6 March 2020
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How To Improve Customer Retention in Customer Support Services

How To Improve Customer Retention in Customer Support Services

Customer support services is the vital for not only a growing company, but also for established corporate. Providing a product or delivering a service is not enough. Helping customers to ensure that they do not...

David Clark
David Clark 5 March 2020
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Rich Personalization at Scale is Possible: Here’s How

Rich Personalization at Scale is Possible: Here’s How

Personalization is failing us. In the digital economy, where marketers have the ability to amass huge amounts of psychographic data points on their customers, true personalization is all too often a buzzword, or...

Dominika Tyliszczak
Dominika Tyliszczak 5 March 2020
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Happy Customers Will Drive Business Growth in 2020

Happy Customers Will Drive Business Growth in 2020

With traditional marketing costs spiralling and consumers becoming increasingly cynical of advertising, more businesses will recognise the measurable, long-term benefits of putting customers at the core of their...

Sophia King
Sophia King 2 March 2020
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Leverage The Power Of Conversation And Make Meaningful Connections On Social

Leverage The Power Of Conversation And Make Meaningful Connections On Social

The way people use social media is changing. When Facebook started out, the novelty of it meant that people weren’t afraid to engage in more public displays of online communication. For many years, posting on friends’...

Alice Fry
Alice Fry 28 February 2020
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B2B Digital Experience: Three Priorities for 2020

B2B Digital Experience: Three Priorities for 2020

Traditionally, the B2B buyer journey has been slow and linear, with digital tactics such as email marketing, web and social leading the charge. Now, the landscape is changing. So just how are B2B marketers tackling...

Joey Moore
Joey Moore 25 February 2020
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Top 10 Digital Marketing Strategies for Online Food Ordering Business

Top 10 Digital Marketing Strategies for Online Food Ordering Business

Most clients that use the internet are tech-savvy and you ought to deliver services that meet their unique needs and leverage the best potential of your business. Here are top 10 digital marketing strategies to employ.

Noman Shaikh
Noman Shaikh 20 February 2020
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4 Risks of Using WhatsApp for Work

4 Risks of Using WhatsApp for Work

You're not supposed to use WhatsApp for work; did you know? While technically WhatsApp isn't supposed to be utilised in the office, according to new research from messaging platform, Guild, almost half of UK...

Aliya Zaidi
Aliya Zaidi 19 February 2020
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How To Use Social Media Listening For Market Research and Social Selling

How To Use Social Media Listening For Market Research and Social Selling

Social media is the largest database of consumer insights. Social media listening is, therefore, the most sure-fire way of doing solid market research. By tracking all mentions of your brand and competitor brands on...

Julia Miashkova
Julia Miashkova 19 February 2020
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Net Promoter Score: Expectations Vs. Reality

Net Promoter Score: Expectations Vs. Reality

NPS is hailed to be a simple and proven way to gauge customer feedback. Heads-up! NPS is not a magic wand.

Piyush Gupta
Piyush Gupta 17 February 2020
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7 KPIs You Should Focus On To Measure Your Agency Success

7 KPIs You Should Focus On To Measure Your Agency Success

In order to determine your agency’s financial health and success, it’s critical to identify the major KPIs that matter most to your business. Focusing on your key marketing metrics allows you to discover which...

Georges Fallah
Georges Fallah 14 February 2020
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How To Use Virtual Assistants in Your Content Marketing Strategy

How To Use Virtual Assistants in Your Content Marketing Strategy

The concept of Virtual Assistants make working remotely a reality in recent times. They are in demand by the entrepreneurs that need help but don't want to bring in staff at their location.

Gitumani Talukdar
Gitumani Talukdar 13 February 2020
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2020 Marketing Technology Predictions

2020 Marketing Technology Predictions

Here are some predictions for 2020 on the future of your martech stack.

Kresten Bergsøe
Kresten Bergsøe 13 February 2020
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Would Consumers Care if Your Brand Disappeared?

Would Consumers Care if Your Brand Disappeared?

Today’s consumers have endless choices at their fingertips. Regardless of what they need, there are countless options for finding the best-reviewed product at the most competitive price with the most convenient...

Dominika Tyliszczak
Dominika Tyliszczak 11 February 2020
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Emotional Loyalty: Turning Today's Buyers into Tomorrow's Devoted Fans

Emotional Loyalty: Turning Today's Buyers into Tomorrow's Devoted Fans

Customer loyalty and advocacy are top priorities and critical to a brand’s success. However, with countless choices at consumers’ fingertips, and an endless number of brands vying for their attention, you have to...

Dominika Tyliszczak
Dominika Tyliszczak 7 February 2020
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Five CMS Priorities For Marketers in 2020

Five CMS Priorities For Marketers in 2020

The 2010’s have been a golden age for content marketing, with brands realising the importance of providing audiences with quality content that keeps them engaged, informed and coming back time and time again.

Darren Hitchock
Darren Hitchock 5 February 2020
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5 Reasons How Open-Source PIM is Creating a Great Future for SMBs

5 Reasons How Open-Source PIM is Creating a Great Future for SMBs

SMBs can compete shoulder-to-shoulder with Big tech firms by investing in open-source product information management platforms to support their customer experience goals, as Shashin Shah, CEO of Pimcore describes.

Shashin Shah
Shashin Shah 5 February 2020
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How Valuable Are Your LinkedIn Connections?

How Valuable Are Your LinkedIn Connections?

UK LinkedIn users have said that only one-fifth (21%) of their connections are useful for career-building, according to new research from Guild, a messaging app built for business. As social media matures, now is the...

Aliya Zaidi
Aliya Zaidi 4 February 2020
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How to Improve B2B Lead Conversion Through Greater Marketing and Sales Alignment

How to Improve B2B Lead Conversion Through Greater Marketing and Sales Alignment

One of the greatest barriers to B2B commercial success is the often fragmented relationship between sales and marketing. These two functions have divergent company cultures, different timescales and sometimes pull in...

Aliya Zaidi
Aliya Zaidi 3 February 2020
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Why is Digital Marketing Important For Small Businesses?

Why is Digital Marketing Important For Small Businesses?

You can reach a larger audience in a shorter time period. Technological advances have resulted in considerable attrition of the customer-base of traditional marketing agencies & departments.

Akash Soni
Akash Soni 30 January 2020
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