Article

Dominika Tyliszczak
Dominika Tyliszczak 5 March 2020

Rich Personalization at Scale is Possible: Here’s How

Personalization is failing us. In the digital economy, where marketers have the ability to amass huge amounts of psychographic data points on their customers, true personalization is all too often a buzzword, or limited to, “people who bought item X also bought item Y.” 

It’s lazy techniques like this, or the sort of creepy marketing developed from location tracking or surreptitiously acquired aggregated third-party data sets that has led to the rise in ad-blocking technology adoption, an increase in email unsubscribe rates and consumers being skeptical about the personalization they receive. 

In fact, 71% of consumers say they experience frustration when marketing is not personalized to them. Which stacks up with 83% of marketers declaring that personalization is not just hard, but the biggest challenge they face.

So why is delivering true-personalization such a mammoth challenge for marketers? Well, we live in the new era of privacy, where consumers demand tightened data controls and privacy legislation is sweeping the globe.

Navigating the privacy and personalization paradox

For marketers who still rely on third-party data sets, cookies and past purchases to power personalization strategies this is something of a headache. But for those marketers who are prepared to ask rather than infer, this is an opportunity to build more meaningful and lasting connections with consumers.

In our latest webinar, How to Drive Rich Personalization at Scale, Cheetah Digital’s Chief Marketing Officer Richard Jones is joined by the CEO of Audience Sherpa Tim Glomb (formerly of Bowtech) to discuss how to navigate the privacy era and connect with digital consumers. 

This on-demand webinar will cover:

  • How to capture hundreds of psychographic data points on your customers to power better personalization
  • Why leveraging interactive experiences that offer a tangible value exchange will encourage your customers to share their purchase intentions and preference insights with you
  • How Bowtech became a leader in the archery market with a strategy focused on zero-party data and hyper-personalization
  • See examples of brands across varied industries obtain tangible audience insights and deliver true personalization

 

Dive into personalization and learn about successful, real-world campaigns in the How to Drive Rich Personalization at Scale webinar, available to watch right now. 

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