Article

Noman Shaikh
Noman Shaikh 20 February 2020
Categories B2B, Mobile, Technology

Top 10 Digital Marketing Strategies for Online Food Ordering Business

Most clients that use the internet are tech-savvy and you ought to deliver services that meet their unique needs and leverage the best potential of your business. Here are top 10 digital marketing strategies to employ.

As an online food delivery business, you can never underestimate the power of digital marketing. It is an ever-changing concept due to advancements in technology, therefore, you must keep up with the latest and the right trends to realise your goals. Failing to incorporate the right marketing strategies means the chances of realising your goals are minimal.

1. Harness the Power of Social Media

Social media has proven to be a powerful marketing tool for different businesses. It is essential that you use the right platforms, uniquely and in the right way. Identify the best platforms that allow you to engage with your clients, protect your online image and presence, know your followers and let the clients talk.

Most importantly, address their needs and provide an excellent experience for users on your platforms. This includes offering a timely response to their queries.

2. Work on your Search Engine Ranking

Your search engine ranking is very crucial. You need to boost your brand visibility and keyword ranking by using SEO as required. From the keywords, website design and content, ensure every detail enables you to achieve top ranking across search engines.

3. Have an Efficient App

You should also have an efficient app where clients can order for food, make payments and track their deliveries. Today, there are many app developers, and it is ideal to get the best that can be accessed across different platforms. Such will enable clients to order for food at the comfort of their home or office. With an attractive, efficient, reliable and powerful app, you can ensure timely deliveries.

4. Make the Most of a Delivery Software

Last-mile delivery software plays a significant role in enhancing your digital marketing strategy. It is perfect for routing when you want to make a delivery. This means you can easily identify the shortest route to make a delivery to your client. What’s more, you can track your driver with a real-time delivery tracking software, and clients can also keep up with their orders.

To optimise your food delivery, software, application system, ensure it can be accessed on Web, IOS mobile app, android and other smart devices. A system that allows you to efficiently coordinate with clients, drivers and other relevant parties is the best to settle for. 

5. Use Video

Video is a powerful marketing tool that can sell your brand image within a short span. While it sounds easy, you must know how to use videos for your food delivery business. Use short creative videos and incorporate your brand concept attractively. Videos that clients can easily relate to will boost your conversion rates. For instance, let clients think of your brand whenever they get a glimpse of your video or image.

6. Influencers

Influencers play a significant role in the world of marketing. It is easy for people to trust a marketing message from the people they know including family, friends and celebrities. Many influencers have active social media platforms, hence, social media marketing.

Therefore, blend the power of influencers including food bloggers, let them recommend your food and beverage delivery software application system and get your business the attention it needs to grow to the next level.

7. SMS Marketing

SMS marketing is powerful and when done well, you can easily realise your marketing goals. Today, more than 90% of people can read a text within the first 5 minutes. Use SMS alerts to confirm orders and deliveries. This will create loyalty amongst your clients.

8. Email Marketing

Many people have emails today. You will be able to reach more users with a personalised message, promotional mail or inform your clients of upcoming reward programmes. Emails are long term and they offer on-time notifications of what your clients should look forward to.

9. Real-Time Marketing

Similarly, you should engage in real-time digital marketing. Take note of major events such as National Food Days and work on a simple marketing plan that will work to your advantage on such days. Remember, there are many challenges faced by food delivery companies including online advertisement. Why not get creative and work on simple messages that will bring audiences to your platform and restaurant as you promote National Food days and much more.

10. Keep up With Modern Trends

Digital marketing is ever-changing. Social media advertising takes different forms and you should stay on top of the game by keeping up with the latest trends. This will allow you to promote your food ordering business freshly and innovatively.

McDonald’s, for instance, is one of the oldest and worlds famous fast-food franchise. In Singapore, McDonald’s is using doodles in a creative, fresh and attractive way to promote the franchise. Therefore, get creative, keep up with modern trends such as Instagram marketing and achieve your digital marketing goals. 

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