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Podcast - From Cannes Lions: Marketing TechnologyThe first of three episodes recorded at the Cannes Lions International Festival of Creativity 2018. In this episode we looked at looked at some of the technology on show and we were joined by:

Chris...

                Russell Goldsmith
                3 July 2018
            
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5 growth hacks you can learn from the car hire industry.One of the great things about pursuing an entrepreneurial venture is the creativity in the marketing campaigns that you choose to execute. Most startups are strapped for cash and need to implement low-cost strategies...

                Tom Smith
                3 July 2018
            
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Native Video study on open web highlights consumer shiftThe power of video advertising may be well documented, but as consumer behaviour changes amid familiarity with video browsing on mobile devices, marketers who think the rules of engagement for digital video have...

                Dale Lovell
                29 June 2018
            
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PPC Strategies in Affiliate MarketingAre you on the lookout for PPC strategies that you can leverage for all your affiliate marketing efforts? Make sure you jump right into this post to find out. 

                Callum Mundine
                28 June 2018
            
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Experimentation: the holy grail for landing page optimisationThe LIFT Model is a neat blueprint for optimising landing pages through experimentation. It boils down to 6 defining factors for analysing, testing, and improving landing pages and content; in this case applied to the...

                Angela Southall
                28 June 2018
            
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The Digital Dozen – Alex McIlvenny, VP Sales Europe and Country Manager UK, LigatusThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Alex McIlvenny, VP Sales Europe and Country Manager UK of Ligatus, about his career path and ask...

                Alex McIlvenny
                27 June 2018
            
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Digital Signage at the Forefront of the Smart City MovementSmart cities are very much what most cities are aspiring to, both in regards to new cities being developed, and existing cities aiming to modernize their infrastructure. If you are not yet aware of what smart cities...

                Julio Moreno
                22 June 2018
            
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Is GDPR The End of Marketing? Amidst waves of data-related angst, the marketing industry is flailing.The GDPR has hit, and marketers seem shockingly underprepared for it. 

                Jenna Tiffany
                21 June 2018
            
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Personalizing the Customer ExperienceIt is critical for your organization to deliver high-performing, personalized encounters across the customer lifecycle. According to Gartner the most popular, frequently consulted digital channel for customers...

                Kresten Bergsøe
                19 June 2018
            
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Inside the Mind of a Modern Day Conscious ConsumerThis World Environment Day, we take a look at the questions mindful consumers ask when they look at a product and how brands can communicate their efforts to better meet consumer expectations 

                Sarang Pharate
                18 June 2018
            
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Delivering TV Campaigns at Global Scale Despite global digital ad spend overtaking TV in 2017, it’s not all doom and gloom. TV is still a thriving advertising channel and is evolving to meet the changing needs of today’s advertisers.

                Hew Bruce-Gardyne
                18 June 2018
            
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How to Create SEO-Friendly ArticlesIf you ever decide to write articles for your site, blog or guest posts on other sites, there are two things you need to consider. First, you need to make sure you’re creating quality content that people would want to...

                Digital Doughnut Contributor
                15 June 2018
            
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Places to go, people to see: Smart Trends and People Analysis2017 was a record year in mobile. UK adults spent 1 hour 59 minutes a day on their smartphones, whilst retailers, keen to get a slice of the pie, spent 12.4% of their total spend on the channel.It also marked the...

                Amy Fox
                14 June 2018
            
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There are no losers when it comes to first-price auctionsIn this article, Ivan Ivanov, COO at PubGalaxy discusses the benefits of moving to the first price auction model, and the impact it will have on the digital publishing industry.

                Ivan Ivanov
                13 June 2018
            
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The Digital Dozen - Andrew Buckman, Managing Director EMEA, Sublime SkinzThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Andrew Buckman, Managing Director EMEA, of Sublime Skinz, the leading solution for high-impact...

                Andrew Buckman
                12 June 2018
            
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How to Compete with Influencer MarketingAccording to a consumer survey by Bloglovin’, 54% of women have bought a product or service after seeing an influencer posting about it on social media, and 45% began following a brand because an influencer has...

                Mellissa Flowerdew-Clarke
                8 June 2018
            
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5 Ways To Create Interactive Content On a BudgetAs the name implies, interactive content means a form of content which your audience can interact with.  As per Kapost, interactive content generates 2x more conversions than passive content. 

                Sahil Kakkar
                8 June 2018
            
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Changes at the top: what Sorrell’s departure can teach us about digital transformationRapid change driven by technology is now a fact of life. The so-called Fourth Industrial Revolution that we are living in, is changing society at a much faster rate than human history has ever known. How do marketers...

                Mike Shaw
                7 June 2018
            
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The Customer - The Center of the BoardIf Content is King and Strategy is Queen, then the Customer is the Center of the Board. At the heart of every brand is the customer, who if you are successful in reaching, engaging and retaining, will place you in...

                Francesca Lloyd-McDavid
                6 June 2018
            
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The Data BorrowersMarketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better experience. The problem has been that too many...

                Grant Coleman
                6 June 2018
            
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How to Advertise Your BusinessYou may not have the bundle of cash to spend on marketing and advertising your start-up, but that doesn't mean there aren't effective ways to get your brand popular. 

                Priyanko Dasgupta
                5 June 2018
            
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How to de-clutter and drive engagement with your presentationsSpencer Waldron discusses how marketing and sales representatives can de-clutter and drive engagement with key presentations

                Spencer Waldron
                5 June 2018
            
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Social CRM: Top Three Business BenefitsThese days, it seems like an increasing number of people are using social media for one reason or another. Is your business taking the best advantage of social media to promote company products and services? No? Then,...

                Emma James
                1 June 2018
            
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Growth Hacks for Emerging Startups Using Email MarketingEmail marketing can be a great tool for customer acquisition, driving conversions and even increasing website traffic. The trick to making a successful email strategy lies in optimization of the various elements that...

                Sahil Kakkar
                31 May 2018
            
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Why there’s more to the BIMA Awards than pure digitalEnter this year’s BIMA Advance Awards for Talent and Inclusion & Diversity and get 20% off with Digital Doughnut.

                Rachel Johnson
                30 May 2018
            
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