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How to Use Digital Marketing to Promote Your Managed IT Business in Corona Outbreak

How to Use Digital Marketing to Promote Your Managed IT Business in Corona Outbreak

In the age of the internet and Covid19, there is no reason why managed IT services providers should not promote their services online. A lot of people and businesses are currently using the internet to find IT...

Fabrice Beaux
Fabrice Beaux 6 May 2020
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Reasons Why Your Email Subscribers are Inactive

Reasons Why Your Email Subscribers are Inactive

Taking the time to ask new subscribers why they subscribe and saving their last visit data are two of the most powerful things you can do to keep your email readers engaged.

Kresten Bergsøe
Kresten Bergsøe 5 May 2020
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A Roadmap for Navigating the Media and Advertising Landscape During the Covid19 Pandemic

A Roadmap for Navigating the Media and Advertising Landscape During the Covid19 Pandemic

There are a number of steps media and publishing companies can take to position themselves for success in these uncertain times. It is not an understatement to say that over the last two months alone, the whole world...

Veronica Horner
Veronica Horner 4 May 2020
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How to Attract a New Target Audience on Social Media

How to Attract a New Target Audience on Social Media

What everybody— small businesses, influencers, marketers— needs is a strategy for finding their perfect social audiences. Here, we outline a few non-negotiable steps you must take if you want to attract the right...

Anna Medina
Anna Medina 1 May 2020
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Winter is Coming - The Death and Rebirth of the Cookie

Winter is Coming - The Death and Rebirth of the Cookie

Winter is coming: the death and rebirth of the cookie. Who will suffer, who will gain and what you can do about it?

Kresten Bergsøe
Kresten Bergsøe 30 April 2020
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Coronavirus Impact on Digital Marketing Trends in 2020

Coronavirus Impact on Digital Marketing Trends in 2020

Coronavirus has impacted quite a few spheres of business. Most businesses, except for those engaged in essentials, are at a standstill and enterprises are cutting back on costs. The axe falls on marketing. The virus...

Hiten Dudhatra
Hiten Dudhatra 30 April 2020
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How to Make the Most of Webinars for B2B Lead Generation

How to Make the Most of Webinars for B2B Lead Generation

Webinars remain a powerful marketing channel for B2B lead and revenue generation. It’s an incredible tool for running several types of interactive online events for building strong relationships with potential...

Abhishek Talreja
Abhishek Talreja 27 April 2020
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What Businesses Should Do On Instagram and Facebook While Everyone’s At Home

What Businesses Should Do On Instagram and Facebook While Everyone’s At Home

According to Facebook statistics, people have started spending 70% more time on social networks. This isn’t surprising given what’s happening in the world right now, but it means that businesses need to go online in...

Julia Beketova
Julia Beketova 20 April 2020
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Which Generation is the Most Critical? The Stats Behind Online Reviews

Which Generation is the Most Critical? The Stats Behind Online Reviews

It’s no surprise that different generations shop, behave, and even leave reviews online in different ways. Understanding exactly what these differences are can have a huge and powerful effect on your marketing tactics...

Lucy Carney
Lucy Carney 16 April 2020
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Why SEO Experts Should Invest More Time in Content Optimization

Why SEO Experts Should Invest More Time in Content Optimization

Before you buy something, you do online research. By doing online research, you attempt to discover top notch content that can give you applicable data. It might be content, recordings or infographics. A definitive...

Shubham Chobey
Shubham Chobey 14 April 2020
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Why Brands Are Being Set Back By Squeezed Location Data Supply

Why Brands Are Being Set Back By Squeezed Location Data Supply

GDPR and CCPA, coupled with operating systems such as iOS13, brought with them a raft of key changes to address consumer privacy concerns. For marketers, however, there has been a significant drop in the...

Mark Slade
Mark Slade 9 April 2020
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Marketing Your Company's Corporate Culture

Marketing Your Company's Corporate Culture

The corporate culture is not just a creed between the employees, but it is a representation of the company's ethos and it is a great way to market any organisation.

Islam Gouda
Islam Gouda 8 April 2020
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Retrenched Due To Covid19 Pandemic? Start Your Social Media Marketing career!

Retrenched Due To Covid19 Pandemic? Start Your Social Media Marketing career!

Don’t lose heart…there is always light at the end of the tunnel. Perhaps a new career awaits you!

Valerie Mitchell
Valerie Mitchell 8 April 2020
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Tracking Brands in FMCG Retail with Machine Learning

Tracking Brands in FMCG Retail with Machine Learning

FMCG retail is characterized by fast dynamics and aggressive competition. Retailers and CPG brands striving to keep a unique market position must constantly keep an eye on their brand performance. But just among...

Stephan Visarius
Stephan Visarius 7 April 2020
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Top 10 Ways To Improve Your SEO Rankings Quickly

Top 10 Ways To Improve Your SEO Rankings Quickly

Success in the present scenario is measured with the easy functioning of the online business page and the amount of traffic visiting the website. Making your website more visible is the only way to attract traffic and...

Mansi Rana
Mansi Rana 3 April 2020
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The Fall of Third-Party Data: Why First-Party Data Reigns Supreme

The Fall of Third-Party Data: Why First-Party Data Reigns Supreme

Although third-party data was once favored by marketers trying to reach target demographics, it’s now clear that first-party data is far more accurate. The use of first-party data allows businesses to attain their...

Dana Stevens
Dana Stevens 30 March 2020
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Step-by-Step Dummy’s Guide to User Experience Design

Step-by-Step Dummy’s Guide to User Experience Design

User Experience Design is a collection of activities that you do for a product or service and creating a product that is useful and useable for your users.

nabila Hussaini
nabila Hussaini 27 March 2020
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Coping with Coronavirus Part 2: Tailoring Content to Each Stage of the Sales Funnel

Coping with Coronavirus Part 2: Tailoring Content to Each Stage of the Sales Funnel

In part two of our “Coping with Coronavirus” series, senior marketers reveal lead generation success comes from crafting content which answers concerns prospects will have as they move from the top, to the middle and...

Sean Hargrave
Sean Hargrave 25 March 2020
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The Sound of Retail

The Sound of Retail

Retailers have been quick to invest in building the visual identity of their brand, in a bid to both retain and win customers. But it’s not just about visual identity; sound is also a key component that is too often...

Max De Lucia
Max De Lucia 20 March 2020
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How To Create and Activate a Brand Strategy

How To Create and Activate a Brand Strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression...

Holly Barry
Holly Barry 18 March 2020
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Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
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Cancelled Events Put The Lead Generation Spotlight on Compelling Content

Cancelled Events Put The Lead Generation Spotlight on Compelling Content

In part one of our “Coping with Coronavirus” series, Digital Doughnut has been speaking to martech and adtech execs on how they are keeping their pipelines healthy in the wake of so many cancelled conferences.

Sean Hargrave
Sean Hargrave 13 March 2020
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How To Reduce Ecommerce Costs Thanks to Customer Service

How To Reduce Ecommerce Costs Thanks to Customer Service

When we talk about ecommerce, we’re talking about an investment. To open an online store, we need a budget: the cost of the website, maintenance, payment gateway, stock, photos and logistics. To position it, we need...

Richard Baird
Richard Baird 10 March 2020
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Brand Advocacy – The Most Powerful Route to Market Growth

Brand Advocacy – The Most Powerful Route to Market Growth

As marketing communications becomes even more competitive, it’s more difficult for brands to stand out. Many smart brand professionals are incorporating strategic advocacy programmes into their plans. Advocacy is the...

Michael Gullan
Michael Gullan 6 March 2020
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Digital Marketing Strategy Tips for Food Businesses

Digital Marketing Strategy Tips for Food Businesses

If you want to utilise digital marketing for your food business, your small food business can gain exposure to market to huge audiences. Follow this guide to learn how to do it the right way.

Annabelle Short
Annabelle Short 5 March 2020
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