Article

Manish Rawat
Manish Rawat 28 March 2022
Categories B2B, Mobile, Technology

Crucial Roles of Mobile Applications in Business Digital Transformation

Businesses from all over the world are moving towards smartphone apps. But what are the roles that these apps play for the benefits of such businesses? Here are a few insights you should read about.

Reports say that by the end of 2022, there will be more than 6.5 billion smartphone users in the world. These users, of course, use apps to execute multiple tasks.

Today, we live in an era when apps are used to order food, clothes, entertainment, and more. All the facilities that we get via smartphones are possible due to businesses that had transformed themselves and started offering services virtually.

According to a Statista report, in 2021, gaming apps generated $200 billion in revenue from all over the world. In second position, social media had generated approximately $31 billion in revenue.

Now businesses are increasing the adoption of digital transformation, it is crucial to understand how mobile apps would be a benefit. So, stay with us until the end of this blog because we are discussing this in-depth.

1. Personalized Experience

The personalized experience is one of the most popular digital transformation strategies that businesses are adopting.

Top names such as Netflix and Spotify already offer personalized user interfaces based on user behavior. The user pattern and preferences are tracked to generate big data. Then with the unsupervised machine learning algorithms, this big data is used to display or offer a personalized user experience to the app user.

With recommendations that might be perfect for the taste of the user, businesses get to boost their customer loyalty. To provide this point, we can refer to a report by Epilson which says that 80% of responders preferred businesses offering personalized digital experiences.

2. Faster Payments

Smartphone apps are now able to support other money making apps to process payments without having to enter all details repeatedly. Ecommerce apps such as Amazon offer traditional payment methods such as cards, but they also offer support for payment systems such as UPI.

With a single tap, customers can land on the UPI app and approve payments with the passcode. It also allows customers to feel safe as they do not need to share their financial information with each merchant.

3. Enhanced Collaboration

As the pandemic pushed forward the idea of remote working, which has become permanent for many companies around the world, mobile apps have helped in teaming up smoothly.

From monitoring projects to immediately replying to queries, enterprise apps have helped businesses in keeping the work alive even without being in the same workplace. Also, it has helped employees in maintaining a work-life balance by eliminating the need of traveling to work every day.

4. Enabling IoT Advantages

We have officially entered into the era of wireless. But today, wireless is not only about smartphones but covers a wider range of products. From smart TVs to home security systems, manufacturers have found ways of using Internet of Things (IoT) sensors to remotely control them.

For the same purpose, manufacturers of appliances are enabling app compatibility in such devices as well. These apps can be installed on smartphones to control appliances even without their dedicated remotes.

For tasks such as home security or baby monitoring, these apps can provide a real-time window at any time of the day or night.

5. Normalizing On-Demand Services

Mobile apps have enabled businesses from segments such as healthcare, entertainment, or education among others to offer on-demand services.

From remote healthcare consultations to providing online classes, these services have helped businesses in expanding their market coverage beyond their traditional markets. On top of that, from the perspective of customers, on-demand services are helpful in receiving top-quality services at ease.

6. Improved Customer Service

Mobile apps are allowing businesses to integrate smarter chatbots by using technologies such as AI. These AI chatbots are accessible 24x7 and can also reduce the burden on human agents.

Businesses are adopting chatbots as they are more cost-effective and help in increasing customer satisfaction levels. Currently, AI chatbots are capable of solving up to 70% of queries on their own.

AI developers are trying to unlock the full potential of these chatbots to ensure that 100% of queries are answered automatically and human agents are required to interfere only in rare cases.

7. Accurate Customer Analytics

For business, it is crucial to keep analytics that shows user behavior. These analytics can also be used with AI predictive analytics tools to forecast business growth in the future.

To collect this data, apps are the best possible medium as they do not ask for any additional surveys from customers. Instead, by tracking the customers’ app usage behavior, these apps easily provide the required data for further business decisions.

Wrapping Up

Mobile apps have seen many modifications for the few last years. For instance, now, smartphones have way better configurations compared to 2017. Thus, these devices are able to support apps with a better user experience even if these apps are larger in size and require better configurations.

This freedom has helped businesses in improving their app presentation to impress customers and offer them an experience that is addictive.

In the end, we hope you found this blog useful. You can explore Digital Doughnut to find more in-depth blogs written by experienced professionals to enhance your knowledge.

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