Lucia Patterson
Lucia Patterson 22 October 2021

Top 7 SEO Tools Every Digital Marketer Needs - Must Read!

Are you finding the process of search engine optimization difficult? According to a recent survey, 75% of searchers do not click or visit the results beyond the first page. This makes the market even more competitive than it is. If you are not good with your SEO strategy, you will find yourself lagging behind your competitors.

So, how do you make SEO optimization easier for you?

The answer would be taking help from SEO tools. If you are not equipped with the best SEO tool optimization, you will have difficulty keeping up with your market rivals.

What are SEO Tools?

SEO tools are the software applications that help users better optimize their website and strategy to attain a higher rank on the search engine result page. SEO tools help the website owner to rank higher in search engines. This helps optimize the content with keywords, backlinks, and SEO consideration.

Furthermore, SEO tools help investigate the potential of web pages and how they can be used to replace other high ranking results.

Why use SEO Tools?


SEO tools help individuals save time with tedious keywords research work and data analysis. With the use of SEO tools, you can highlight the key factors that support your SEO strategy and the parts that need some tweaking. The best SEO helps you measure your competitors and ensure quality lead generation. What's more, they help you filter out audiences based on their country regions.

One of the key highlights of using SEO tools is that it gives you enough efficiency to maintain more than one website and the ability to manage them on the go.

Top SEO Tools Every Digital Marketer Needs


To win at the Search engine result page race, you need a strong SEO skill set to influence the algorithm and the assistance of the right SEO tools. We have been in the digital marketing industry for over a decade and have come across several SEO specialists who talk about some of the common SEO tools that have helped them reach where they are.

We all know whether you are working in a media house SEO team or a remote team, having the best SEO tools gives you an edge over competitors. We have handpicked some of the best tools that have been dominating the SEO industry. Of course, some of them might be your favorite as well.

1. Ahrefs

Ahrefs is one of the most suggested SEO tools online, it comes second only to Google when it comes down to crawling websites. SEO professionals just cannot get enough with what Ahrefs has to offer.

Ahrefs comes with some of the best site audit features, metrics checkers, and content idea generators. These features make Ahrefs a special tool out of all the SEO tools present on the market.

2. Yoast SEO

Who doesn’t know the name Yoast SEO? It is a powerful WordPress-only plugin for SEOs. While other SEO plugins are available on the internet, Yoast SEO might be the only one you need. That's just how complete this plugin is.

The key aspect of Yoast SEO is that it helps the publisher analyze how SEO optimizes their articles. If the content needs some modification to make it more SEO optimized, it highlights the part that needs modification.

Here are some cool features which we like the most.

  • Internal linking suggestions.
  • Powerful keyword optimization.
  • Optimize the meta title for higher CTR.

3. Google Search Console

The next tool in our list is Google Search Console. It is powerful and offers deeper insight into managing the technical aspects of your website.

Here are some of the notable things Google Search Console can help you out with.

  • Highlight the pages that are losing organic traffic.
  • Identify high-ranking traffic.
  • Resolve site map issues.
  • Suggestions to improve mobile usability.

4. KWFinder

KWFinder helps the user find long-tail keywords that usually have low levels of competition. An SEO specialist uses this tool to run some analysis reports on backlinks and SERP.

KWFinder also comes with a rank tracker tool that helps users track the keywords and their current ranking. This really helps when you want your website to rank for a particular keyword.

5. Moz

For a marketer surfing the internet without using the MOZ tool is a big deal. MOZ tool helps the marketers identify the credibility of the website by showing its Domain Authority. In fact, some SEO specialists raved about how MOZ was able to maintain its position even after Google Updates.

With MOZ at your disposal, you can get great insights into how your website is performing and what else you can do to make it perform even better.

6. Google Analytics

Unless you live under a rock, you would know what Google Analytics does. Google Analytic is one of the staples of business intelligence tools. It is free to use and gives you tons of data regarding your website.

Google Analytics helps you view your SEO output from a different perspective. In addition, it highlights some of the key metrics that can be used to formulate your next SEO strategy for lead generations.

7. SEO Site Check-Up

Are you one of the marketers who believe SEO is a complex process that can never be solved? We understand where you are coming from. In fact, we were in the same boat a couple of years ago. However, through experience and using the right tool, things began to come together.

Finally, we would like to add SEO Site Check-up to the list. It offers the user the following features.

  • SEO Monitoring.
  • Ability to create SEO Reports.
  • Analysis of SEO issues.
  • Monitoring competitors.

Take Away

Having the right SEO tools at your disposal will make you more effective with your SEO campaign, and your efforts will certainly drive traffic for your website.

Before you can start using these tools, start with the basics. First, try to understand the real concept of SEO, how it works, and why they are important for your website.

Once you have the basic SEO knowledge, then you can move on with the SEO tools. This basic knowledge will ensure you can bring out the full potential of the SEO tools you're using.

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