Article

Shane Barker
Shane Barker 7 February 2020
Categories Social Media

7 Innovative Content Ideas for Your Social Media Marketing Campaigns

The toughest part about running a successful social media campaign is finding creative ways to engage people. For this, you need to come up with new ideas to promote your brand. 

Marketers are expected to provide great quality content that offers value to the target audience without sounding too promotional. Additionally, coming up with new ideas regularly can be challenging. 

Here’s a list of six innovative content ideas that will help you keep your social media feeds up-to-date and fresh.

Content Ideas for Social Media Campaigns 

Here are some of the best ideas to help you supercharge your social media campaigns. 

1. Create a Daily, Weekly, or Monthly Series

Consistency plays a big role in driving engagement on social media. If you are targeting a specific audience for your next campaign, or want to drive brand awareness, consider running a series on your social media accounts.

Start a series where you can connect with your audience on a daily, weekly, or monthly basis. Communicating with your audience is an effective way of building credibility and garnering trust. It establishes your brand’s goal and vision as you continuously produce content and engage with your viewers. 

To get started with a series, first select a social media platform that best fits your business requirements or has a large part of your target audience. For a fashion brand, it might be Instagram, while for a construction company, it could be LinkedIn as it has more business opportunities. 

Once you’ve identified the best platform for your social media marketing series, create valuable and engaging posts that convey your brand’s message. Use targeted hashtags to reach out to a larger audience or create a branded hashtag to reach a more specific niche. 

Image via LYFE Marketing

2. Share User-Generated Content 

One of the greatest benefits of sharing user-generated content is that it puts your followers and customers right at the forefront. It’s a win-win situation for both you and your fans. You get some unique content that can increase your brand trust. At the same time, your followers can benefit from some exposure and appreciation. 

By sharing user-generated content, you’re letting your followers’ content tell your story for you. It also serves as excellent proof of how real customers perceive your brand. 

User-generated content is also a great way to cut through the noise. In an era where consumers are constantly bombarded with promotional content and various ads, it can be challenging to present your brand and build credibility. 

UGC is one way to show your audience genuine reviews and help you stand out from your competitors. For example, Buffer, a social media scheduling tool, encourages its users to use the #BufferCommunity hashtag when they post something related to them on Instagram.

Image via Instagram

3. Leverage Live Videos

One of the most powerful forms of social media content you can use in your marketing campaigns is live videos. In fact, 81% of marketers who’ve used Facebook Live found it to be an effective strategy.  

Real-time interactions with a brand on social media platforms makes the experience more engaging for the audience. This can help improve your brand trust and engagement. 

You can hold a live product demonstration, a Q&A session, feature special guests, ask for feedback, or interact with your audience about a trending topic. In addition to Facebook, you can also use Instagram to host live videos. 

About 500 million people watch Stories daily on Instagram. With its new algorithm, the platform notifies all your followers when you go live and pushes your live session first in the list of Stories.  

Image via The Verge

4. Partner With Another Brand

Teaming up with another brand that has a similar target audience as yours can be strategically beneficial for both organizations. It allows you to tap into the existing customers and followers of the other brand and reach out to them.

The goal of partnering with another brand is to increase exposure and drive more engagement. Select a brand that is not your direct competitor but whose followers might benefit from your services/products. 

For example, the collaboration between GoPro and Red Bull helped both the brands. Both companies share fundamental ideas like a lifestyle that’s adventurous, action-packed, and fearless. 

In this partnership, GoPro equipped adventurers and athletes with tools and funding to capture their stunts, races, and other thrilling events. On the other hand, Red Bull uses its experience to run and sponsor these events. 

Image via Altitude Branding

5. Visual Content

While text content is a great way to explain things to your audience, visual content can catch their attention and attract them to your brand. 

It’s due to the effectiveness of visuals that nearly 80% of marketers use visual images for marketing. This is a much higher percentage than blogging, which is used by only 60% of marketers. 

Image via Social Media Examiner

This is because visuals can convey information quickly and do so in an engaging manner. However, for this, you need to understand what your target audience wants. To get this right, you can leverage visual intelligence

It can help you understand the performance of visual elements to figure out which ones work well and which ones don’t. Through it, you can design your content according to your audience’s preferences and requirements to drive more engagement.

Note how WeWork uses them to their advantage to promote their properties. They regularly post visuals from their properties to generate engagement on social media. 

Image via Instagram

6. Jump on Trending Topics

If you want to come up with fresh ideas for your social media marketing campaigns, you may want to consider keeping an eye on what’s trending on social media. Platforms like Facebook, Twitter, and YouTube make it easy to see what’s popular at the moment. 

But before you hop on the trending bandwagon, make sure you understand the topic and why people are using certain hashtags. Then, analyze if they’re relevant to your brand, service, or product. You can use hashtag analytics tools like Hashtagify to check if it’s worth adding a particular hashtag to your posts. 

If you can create valuable content around a trending topic, you might be able to leverage it to attract a new audience for your brand. Also, be careful while using hashtags on Instagram as it allows only 30 hashtags in a single post. 

You can also use relevant social media listening tools to find out what your audience is talking about. Based on this, you can come up with content ideas and create content that’ll resonate with them. 

Image via Twitter

7. Host a Social Media Takeover

Another innovative idea for brands to get more engagement is by hosting a social media takeover with an influencer or industry expert. A social media takeover involves another person taking over your social media account for a specific time and posting their content. 

Influencers have a loyal audience who trust them and look forward to their content. They know what content their audience is most likely to engage with and how it has to be presented. 

By allowing an influencer to take over your social media account, you tap into this new audience that you may never have reached otherwise. 

You can also promote your products, boost brand awareness, or offer a special discount to the influencer’s audience. 

Instagram takeovers are an effective way to acquire new customers and grow your follower count. It is also a powerful way of cross-promoting content on other profiles. 

If properly executed, hosting social media takeovers can help you quickly boost engagement and push the new audience further into the sales funnel. 

For example, YouTube celebrity and American baker, Rosanna Pansino had taken over the Instagram page of Wilton Cakes for an entire day. During the takeover, she shared her favorite cookie decorating tips for the festive season. 

Image via Instagram

Since Pansino is a popular social media influencer, her audience is more likely to check out her content and connect with the profile of Wilton Cakes.

Wrapping Up

If you’re having trouble coming up with new and interesting ways to keep your audience engaged, pick out any of the ideas mentioned above, and you’ll be good to go. You can use live videos to your advantage, partner with other brands and influencers, and create content around trending topics. 

You should also encourage your audience to create content and share it through your social media accounts. Lastly, create a content series to keep your audience engaged. 

Do you have any other innovative content ideas for social media or tips to add? Let us know in the comments. 

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