Article

Sarah Atkinson
Sarah Atkinson 27 October 2015

Influencing Influencers: A complete Influencer Marketing Guide

Influencer Marketing opens up a host of new possibilities for brands to connect with consumers.

Influencer Marketing opens up a host of new possibilities for brands to connect with consumers.



By creating branded content with social influencers, it allows brands to amplify their message, create brand advocates and strengthen their image. We at Silverbean know that using social influencers as part of your online marketing strategy can be a daunting process to maintain, let alone start, so we wanted to make it easier…

As with all new concepts, many marketers haven’t yet gained the confidence to manage and track an influencer marketing campaign. Perhaps it is just that you’re just not sure where to begin, not sure who you need to get on board, or not quite sure of the knowledge you will need to possess to put a successful (and perhaps even award-winning!) plan into motion.


The internet is full of ‘Influencer Marketing and why you should be using it’ information, but Silverbean’s complete guide to Influencer Marketing will provide you with insightful direction, on how it is possible to create an industry-leading Influencer Marketing campaign.


You will find everything that you need to know, from the ‘who’s who’ in the social influencer world, to how to approach and engage with the major influencers that are relevant to your brand, all through the best multiple digital practices and techniques.


It is not unreasonable to assume that you’d also look to us to give you the right tools, to make sure that our expert guidance gains as much traction as possible for you, when you are interacting with your chosen influencers. Therefore we thought it would only be fair of us to share some of our knowledge and let you know the tools that we swear by for managing successful influencer campaigns. Make sure that you keep an eye out for the Silverbean Influencer Toolbox too, right here in our very handy little guide.

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
Read more
If You’re A Social Media Manager, UGC Should Be Your Top Priority

If You’re A Social Media Manager, UGC Should Be Your Top Priority

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing too hard, leaving their followers behind in an endless trail of “look at me” posts.

Luisana Cartay
Luisana Cartay 11 September 2017
Read more
10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
Read more