Article

Sarah Atkinson
Sarah Atkinson 27 October 2015

Influencing Influencers: A complete Influencer Marketing Guide

Influencer Marketing opens up a host of new possibilities for brands to connect with consumers.

Influencer Marketing opens up a host of new possibilities for brands to connect with consumers.



By creating branded content with social influencers, it allows brands to amplify their message, create brand advocates and strengthen their image. We at Silverbean know that using social influencers as part of your online marketing strategy can be a daunting process to maintain, let alone start, so we wanted to make it easier…

As with all new concepts, many marketers haven’t yet gained the confidence to manage and track an influencer marketing campaign. Perhaps it is just that you’re just not sure where to begin, not sure who you need to get on board, or not quite sure of the knowledge you will need to possess to put a successful (and perhaps even award-winning!) plan into motion.


The internet is full of ‘Influencer Marketing and why you should be using it’ information, but Silverbean’s complete guide to Influencer Marketing will provide you with insightful direction, on how it is possible to create an industry-leading Influencer Marketing campaign.


You will find everything that you need to know, from the ‘who’s who’ in the social influencer world, to how to approach and engage with the major influencers that are relevant to your brand, all through the best multiple digital practices and techniques.


It is not unreasonable to assume that you’d also look to us to give you the right tools, to make sure that our expert guidance gains as much traction as possible for you, when you are interacting with your chosen influencers. Therefore we thought it would only be fair of us to share some of our knowledge and let you know the tools that we swear by for managing successful influencer campaigns. Make sure that you keep an eye out for the Silverbean Influencer Toolbox too, right here in our very handy little guide.

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Infographic: The State of B2B Lead Generation 2024

Infographic: The State of B2B Lead Generation 2024

A new report from London Research and Demand Exchange looks at the latest trends in B2B lead generation, with clear insights around how lead gen leaders are generating the quality and quantity of leads they require.

Linus Gregoriadis
Linus Gregoriadis 2 April 2024
Read more
How much has marketing really changed in the last 30 years?

How much has marketing really changed in the last 30 years?

Have the principles of marketing changed in the age of the Internet? Or have many of the key fundamentals of the discipline stayed the same?

Ben Hollom
Ben Hollom 15 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Embracing AI: No, AI is NOT Coming for Your Job

Embracing AI: No, AI is NOT Coming for Your Job

The advent of artificial intelligence (AI) has stirred both intrigue and apprehension across various industries, particularly in the realms of technology, business and content creation. Amidst discussions surrounding...

Jon Kelly
Jon Kelly 17 April 2024
Read more