Article

Sarah Atkinson
Sarah Atkinson 27 October 2015

Influencing Influencers: A complete Influencer Marketing Guide

Influencer Marketing opens up a host of new possibilities for brands to connect with consumers.

Influencer Marketing opens up a host of new possibilities for brands to connect with consumers.



By creating branded content with social influencers, it allows brands to amplify their message, create brand advocates and strengthen their image. We at Silverbean know that using social influencers as part of your online marketing strategy can be a daunting process to maintain, let alone start, so we wanted to make it easier…

As with all new concepts, many marketers haven’t yet gained the confidence to manage and track an influencer marketing campaign. Perhaps it is just that you’re just not sure where to begin, not sure who you need to get on board, or not quite sure of the knowledge you will need to possess to put a successful (and perhaps even award-winning!) plan into motion.


The internet is full of ‘Influencer Marketing and why you should be using it’ information, but Silverbean’s complete guide to Influencer Marketing will provide you with insightful direction, on how it is possible to create an industry-leading Influencer Marketing campaign.


You will find everything that you need to know, from the ‘who’s who’ in the social influencer world, to how to approach and engage with the major influencers that are relevant to your brand, all through the best multiple digital practices and techniques.


It is not unreasonable to assume that you’d also look to us to give you the right tools, to make sure that our expert guidance gains as much traction as possible for you, when you are interacting with your chosen influencers. Therefore we thought it would only be fair of us to share some of our knowledge and let you know the tools that we swear by for managing successful influencer campaigns. Make sure that you keep an eye out for the Silverbean Influencer Toolbox too, right here in our very handy little guide.

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
Artificial Intelligence in Content Creation

Artificial Intelligence in Content Creation

In this article, we will talk about AI in the field of content generation. We will look at what artificial intelligence is in terms of content, what AIs are on the market, and how we can interact with them.

Polina Kedis
Polina Kedis 12 May 2023
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more