Article

Jeremi Karnell
Jeremi Karnell 1 August 2013

Twitter Cards - Turn Your Interest Graph Into A Rich Experience

Twitter cards make it possible for you to attach rich media experiences to your tweets that link to your content. In many ways, Twitter's 140 characters of text is now being converted to serve as a caption to embedded image, audio, video, product information, and lead generation content. Better yet, enabling Twitter cardsis as easy as adding a few lines of HTML to your webpages.

Twitter cards make it possible for you to attach rich media experiences to your tweets that link to your content. In many ways, Twitter’s 140 characters of text is now being converted to serve as a caption to embedded image, audio, video, product information, and lead generation content. Better yet, enabling Twitter cards is as easy as adding a few lines of HTML to your webpages.
 

Twitter cards should be a priority for brands pursuing real-time marketing and moving to converge their paid, owned, and earned media. This holds doubly true for brands who plan to take advantage of the many new ad products being bowed by Twitter. Enabling Twitter cards allows your promoted tweets to act as rich media units vs. plain text.
 

The chart below provides a comprehensive overview of what cards are currently available today and their specific purpose.
 

Twitter Cards
 

See Also: Twitter Advertising – Real-Time Marketing To The Interest Graph
 

Contact Us Today to learn how Graph Marketing can help your business engage your customers in meaningful ways that produce real results.

 
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more impact when paired with digital. But how are the digital natives returning to direct mail and why?

David Amor
David Amor 26 April 2017
Read more
5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
Read more
9 Free Timesheet Tools to Help Tracking and Billing Your Clients

9 Free Timesheet Tools to Help Tracking and Billing Your Clients

Looking for free timesheet software for keeping track of your time and billing your clients? Check out our collection of absolutely free tools for small companies, startups and freelancers.

Arina Katrycheva
Arina Katrycheva 24 April 2017
Read more