Article

Jeremi Karnell
Jeremi Karnell 1 August 2013

Twitter Cards - Turn Your Interest Graph Into A Rich Experience

Twitter cards make it possible for you to attach rich media experiences to your tweets that link to your content. In many ways, Twitter's 140 characters of text is now being converted to serve as a caption to embedded image, audio, video, product information, and lead generation content. Better yet, enabling Twitter cardsis as easy as adding a few lines of HTML to your webpages.

Twitter cards make it possible for you to attach rich media experiences to your tweets that link to your content. In many ways, Twitter’s 140 characters of text is now being converted to serve as a caption to embedded image, audio, video, product information, and lead generation content. Better yet, enabling Twitter cards is as easy as adding a few lines of HTML to your webpages.
 

Twitter cards should be a priority for brands pursuing real-time marketing and moving to converge their paid, owned, and earned media. This holds doubly true for brands who plan to take advantage of the many new ad products being bowed by Twitter. Enabling Twitter cards allows your promoted tweets to act as rich media units vs. plain text.
 

The chart below provides a comprehensive overview of what cards are currently available today and their specific purpose.
 

Twitter Cards
 

See Also: Twitter Advertising – Real-Time Marketing To The Interest Graph
 

Contact Us Today to learn how Graph Marketing can help your business engage your customers in meaningful ways that produce real results.

 
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 Digital Branding & Marketing Trends for 2017

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

Gal Borenstein
Gal Borenstein 7 December 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
What Mobile App Design Looks like in 2017

What Mobile App Design Looks like in 2017

They say ‘move with the time or the time will leave you behind’. Being a startup it is important for you that you understand the trends, and amalgamate them in your business in order to attain the targets.

Nasrullah Patel
Nasrullah Patel 6 December 2016
Read more