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February 26 2013

Digital Doughnut's Feburary Meet Up

Monthly get together of members over great content, a few beers and brilliant networking.

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Powerful e-Marketing and POPI

Data breaches are expensive and cost South African businesses more than R40 million in 2020 alone. Although most organisations are implementing robust measures to keep customer information secure, it’s concerning that some of the most serious data breaches, such as the Experian breach in 2020, was only identified after two months and contained after three months.

Desiree Gullan24 September 2021
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Is Your 1-2-1 Marketing Stunting Your Growth?

Despite the plethora of tools and strategies, 1-2-1 marketing is not achieving the required results. Time to look at the sources of the problems and seek a new approach.

Mike Owen25 July 2019
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The Journey to Omni-Channel Success

In its simplest form, the key to omni-channel success can be described in a single word; seamlessness. Modern marketplaces are competitive spaces and, as customers are consistently looking for brands that can provide unified journeys across a range of platforms and devices, the need to deliver seamless omni-channel user experiences is becoming ever more important.

Alaina Roberts DipM MCIM CM24 April 2018
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The Ultimate Guide To App Store Optimization For Localized Apps

Getting your app noticed on the App Store isn't easy, but we're here to help! From market research to app localization, check out the ultimate guide to App Store Optimization for localized apps.

Oliver Bock3 January 2017
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9 Digital Marketing Trends to Watch Closely This Year

The doors of opportunity for anyone who is eager to improve business performance with digital marketing have been flung wide open. This is a great time because even if you’ve always wanted your foot in those lush baby steps but might not have had a chance before now - there's an entire industry eager and waiting just on tiptoes behind their shiny new frontiers!

Sudhanshu Singh14 June 2022
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Moving Beyond Click and Mortar

Adobe
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7 Use Cases to Influence Your DAM Purchase Decision

Cloudinary
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How To Make An Authentic Breakthrough With Customers and Clients

Encouraging authentic user content on your website or blog is a great opportunity for mid-size marketers to build brand value. Studies show user content is 50% more trusted and 35% more memorable. But since only 22% of companies actually encourage user content, it's a wide-open field to score breakthrough points with your customers! This article shows you how, with real world examples and actual cases.

Patrick McGovern1 February 2018
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Visual Content Marketing Takes Off In US

78% of U.S. CMOs consider custom content the future of marketing.

Rami Lazarus7 April 2014
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Understanding Your Business Marketing Assets

Marketing assets include anything used by an organisation to promote its products, services, or brand. But which assets are right for your business?

Brad Chuck17 March 2021
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October 2 2018

The Power of Marketing Automation: Why Should You Care?

Speaker James Robert Lay, Founder, and CEO of Digital Growth Institute, shares his thoughts on the power of marketing automation for your business and how you can use it to accelerate your growth and revenue.

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Why Personalisation in Digital Marketing Matters

In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at the time.

Desiree Gullan5 August 2021
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The Rise of Journalistic Marketing

Brands are taking the plunge and producing blogs that will rival traditional publishers. This post will look at why journalistic marketing has been a success and what other brands can learn from this approach.

Nathan Jones15 April 2016
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Top B2B Platforms to Use for Exporting in 2022

This article is written with an aim to guide everyone associated with the export business, about the current and future trends of the market and how Top B2B platforms could help them to make the most of their export business in 2022.

Sobia Waseem13 April 2022
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Five Essential Digital Metrics

There's a plethora of digital marketing measures out there, all of which are useful in one way or another - but which are the ones you rely on the most? We've outlined our favourite five across all channels; considering web, email, social media and more.

Jennifer Trenery6 May 2015
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Look Back- International Women's Day And The Most Inspiring Women In Digital

We celebrated International Women's Day with a special blog about the MintTwist team's most inspiring women in digital.

Digital Doughnut Contributor26 March 2015
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May 18 2017

How to prove early ROI on your customer experience platform - London

With significant upfront investment into customer experience platforms, there’s huge pressure from day one to prove ROI to our boards. Such projects often take up to 12 months. So how do you deliver early ROI to your senior stakeholders? Join us to hear from our expert panel.

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How To Use Social Media On A Small Business Budget

If you’re the owner of a small business or a start-up, chances are you're running low on a marketing budget. So what should you do to spend less and get more exposure and brand awareness? Let me share some simple and easy ways to make your brand stand out with a rock bottom, or almost free budget.

Adeel Khero7 March 2017
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How Influencer Marketing diversification can convert customers

High-profile cases of non-disclosure and issues of transparency have recently brought into question Influencer Marketing’s rules of engagement for brands, influencers and regulatory bodies. However, reports of its death are greatly exaggerated.

Mark Henshall8 June 2017
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