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How to prove early ROI on your customer experience platform - London

How to prove early ROI on your customer experience platform - London

With significant upfront investment into customer experience platforms, there’s huge pressure from day one to prove ROI to our boards. Such projects often take up to 12 months. So how do you deliver early ROI to your senior stakeholders? Join us to hear from our expert panel.

You will learn:

  • How to get boardroom buy-in to metrics such as cost savings and efficiencies
  • How to prove the value of digital through continuous optimisation and improvement
  • Why measurement should be at the centre of your thinking to ensure you are able to hit KPIs
  • Why extensive situational analysis is needed to gain an understanding of your customers’ world and drive early ROI

Our panel is made up of a mix of industry experts, giving you insight from agency, technology vendors and clients.

Come armed with questions to ask them and leave with real solutions to your current challenges.

Speakers Include:

Paul Fennemore, Digital Marketing and Customer Experience Consultant, Sitecore
Jon Holcombe, Lead Sitecore Consultant, Mando
Vanessa Ashworth VP Marketing Communications, Norican Group - Global Manufacturing business
Richard Hatton Digital Director (Contract), Together - UK’s leading specialist lender

 

Agenda Topics Include:

  • How early ROI accelerated digital transformation in a digitally immature business
  • Simplifying the customer journey
  • Norican Group Case study
  • Getting the marketing voice heard in the boardroom
  • Panel Q&A
  • Networking drinks

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