What's on

How to prove early ROI on your customer experience platform - London

How to prove early ROI on your customer experience platform - London

With significant upfront investment into customer experience platforms, there’s huge pressure from day one to prove ROI to our boards. Such projects often take up to 12 months. So how do you deliver early ROI to your senior stakeholders? Join us to hear from our expert panel.

You will learn:

  • How to get boardroom buy-in to metrics such as cost savings and efficiencies
  • How to prove the value of digital through continuous optimisation and improvement
  • Why measurement should be at the centre of your thinking to ensure you are able to hit KPIs
  • Why extensive situational analysis is needed to gain an understanding of your customers’ world and drive early ROI

Our panel is made up of a mix of industry experts, giving you insight from agency, technology vendors and clients.

Come armed with questions to ask them and leave with real solutions to your current challenges.

Speakers Include:

Paul Fennemore, Digital Marketing and Customer Experience Consultant, Sitecore
Jon Holcombe, Lead Sitecore Consultant, Mando
Vanessa Ashworth VP Marketing Communications, Norican Group - Global Manufacturing business
Richard Hatton Digital Director (Contract), Together - UK’s leading specialist lender

 

Agenda Topics Include:

  • How early ROI accelerated digital transformation in a digitally immature business
  • Simplifying the customer journey
  • Norican Group Case study
  • Getting the marketing voice heard in the boardroom
  • Panel Q&A
  • Networking drinks

Other upcoming events

See all
BIMA Awards 2018
13 September 2018

BIMA Awards 2018

The BIMA Awards celebrate the people who are pushing the limits of digital. With new categories and advance awards, this year’s awards are set to be the biggest, most inclusive, most comprehensive acknowledgement of digital’s ability to innovate, deliver impact and be a driver of social good.

Read more
PI Live: Build Profitable Partnerships
15 October 2018

PI Live: Build Profitable Partnerships

Committed to its mission of facilitating new connections, actionable learning, tangible ROI, all amid an electric atmosphere, PI LIVE is the world-leading meeting point for performance marketers.

Read more
eTail Copenhagen
2 October 2018

eTail Copenhagen

Join over 300 senior ecommerce professionals looking to challenge convention and share their experience in delivering a “seamless retail” experience that customers now expect.

Read more
E-Commerce AfterDark : Travel Brands v The Future
6 September 2018

E-Commerce AfterDark : Travel Brands v The Future

Join fellow digital leaders at the latest Ecommerce Afterdark: Travel Brands v The Future taking place at the private rooms of The Haymarket Hotel on the 6th of September.

Read more
Global Growth Marketing Conference 2018
11 December 2018

Global Growth Marketing Conference 2018

You’ll learn the latest and greatest ROI-driving growth strategies and tactics from the growth marketing legends who pioneered, practiced, and perfected them, while power-networking with Fortune 500 decision-makers, high-growth startup founders, and the most accomplished growth marketing thought leaders alive today.

Read more