What's on

How to prove early ROI on your customer experience platform - London

How to prove early ROI on your customer experience platform - London

With significant upfront investment into customer experience platforms, there’s huge pressure from day one to prove ROI to our boards. Such projects often take up to 12 months. So how do you deliver early ROI to your senior stakeholders? Join us to hear from our expert panel.

You will learn:

  • How to get boardroom buy-in to metrics such as cost savings and efficiencies
  • How to prove the value of digital through continuous optimisation and improvement
  • Why measurement should be at the centre of your thinking to ensure you are able to hit KPIs
  • Why extensive situational analysis is needed to gain an understanding of your customers’ world and drive early ROI

Our panel is made up of a mix of industry experts, giving you insight from agency, technology vendors and clients.

Come armed with questions to ask them and leave with real solutions to your current challenges.

Speakers Include:

Paul Fennemore, Digital Marketing and Customer Experience Consultant, Sitecore
Jon Holcombe, Lead Sitecore Consultant, Mando
Vanessa Ashworth VP Marketing Communications, Norican Group - Global Manufacturing business
Richard Hatton Digital Director (Contract), Together - UK’s leading specialist lender

 

Agenda Topics Include:

  • How early ROI accelerated digital transformation in a digitally immature business
  • Simplifying the customer journey
  • Norican Group Case study
  • Getting the marketing voice heard in the boardroom
  • Panel Q&A
  • Networking drinks

Other upcoming events

See all
Adobe Summit - London
27 April 2021

Adobe Summit - London

If you’re creating, optimizing, or monetizing customer experiences, you belong at this global event. Join Adobe to expand your skills, engage with other Experience Makers, and be inspired to create exceptional experiences that drive business growth and customer loyalty.

Read more
The Martech Conference
17 March 2021

The Martech Conference

This exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies -- all from the comfort and safety of your own computer.

Read more
Social Media Strategies Summit Virtual Event 2021
25 February 2021

Social Media Strategies Summit Virtual Event 2021

The premier online event for senior marketers like you – a unique opportunity to engage in 2 days of interactive learning and insightful discussion to find solutions to the social media and digital marketing challenges affecting your bottom line.

Read more
Ad World 2021
3 May 2021

Ad World 2021

For three days, Ad World will stream 15+ digital advertising tracks, consisting of hyper-focused speeches, workshops and a live Q&A session to help take your business to the next level.

Read more
LeadsCon 2021
14 April 2021

LeadsCon 2021

Join marketers from across the globe for the undeniable, must-attend lead generation event of the year. Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads.

Read more