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Proving the ROI of SEO

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23 February, 2021

Proving the ROI of SEO

Siteimprove

Organic search has never been more important – or more challenging. Marketers need to understand how their site is performing, deliver high-quality discoverable content, conduct keyword research, perform technical site audits, unite stakeholders, and prove ROI. 

To help you start building the case for investment in a holistic SEO strategy and framework for proving ROI, download the Forrester report, The ROI of SEO: Build the Business Case for A Holistic SEO Program.

"This report helps B2C marketing professionals make the case for investment in a holistic SEO program. It provides an ROI model for SEO using Forrester’s Total Economic Impact™ (TEI) framework."

Key takeaways:

  • "B2C marketers struggle to model the ROI of SEO"
  • "Forrester’s TEI Framework helps marketers develop a business case"
  • "Customize the model to fit your organization’s context"

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

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