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Your guide to building an effective mobile app engagement strategy
Mobile engagement is a critical part of the customer experience. To deliver outstanding mobile experiences, it’s important to make sure you have a firm grasp on mobile engagement basics.
This guide is designed to answer the questions on the minds of mobile engagement beginners, and covers the building blocks of a great mobile app strategy.
In the guide you can expect to learn about:
- Goals for your mobile engagement strategy
- Mobile tactics you can take to reach these goals
- Audience segmentation within a mobile app engagement solution
- Workflows within a mobile engagement solution
- Analytics that inform your mobile decision-making
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