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The 8 shopper types and how to effectively market to them
No two shoppers are alike. People are motivated by different incentives and have unique goals and desires. But that doesn’t mean you can’t spot patterns and market to them.
Our customer analysis identifed 8 major shopper types. In this eBook, you’ll learn more about them, plus get access to proven strategies on how to market to each one.
What are the main shopper types?
- The Discount Seeker
- The Researcher
- The Impulse Buyer
- The VIP
- The Loyalist
- The Reluctant Shopper
- The Determined Shopper
- The Social Shopper
Boost your marketing campaign performance with a deep dive into the 8 core customer personas.
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