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The Ultimate Guide to Improving Your Survey Response Rates
Response rates are a popular topic among Customer Experience (CX) and Market Research professionals. Most businesses continually strive to increase survey response rates, yet is it a reliable metric? Not only are response rates driven by an array of factors, but forecasting is complex and the range varies dramatically.
Fortunately, there are several metrics we can use to determine the validity, precision, and usefulness of a sample. There are also ways to identify the source of low response rates – meaning we can improve them, increase the quality of the sample and – most importantly – maximize the value of the information the program yields.
Download the Ultimate Guide to Improving Your Survey Response Rates to learn more.