Lose the Wait: Loading Websites Faster With Media Optimization

In today’s high-stakes digital world, “weight” too often means “wait.” Heavy, media-rich webpages can be painfully slow to load, and evidence shows that an impatient audience won’t stick around: 40% of site visitors would abandon a page that takes longer than three seconds to load. However, imagery and video are essential for attracting and converting users, making the tradeoff between engagement and speed a tough one.

Striking the right balance between performant pages and the conversion-boosting power of visual media is critical to business success. That’s why media optimization—optimizing images and videos for the user’s device and browser while maintaining high visual fidelity—has become one of the priority tasks for boosting site performance in e-businesses. And the imminent rollout of Google’s Core Web Vitals (CWVs) adds even more urgency to do that.

This Cloudinary whitepaper will help you find the right balance between performance and user experience, and provide actionable insights to ensure your website meets the new CWV thresholds. 

Download the whitepaper now to learn best practices in optimizing your visual media and your CWV measurements.