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Time to create: Ultimate guide to Creative Automation
Stop making creatives do grunt work
Automation frees up time and gives space for marketers to work on more challenging and creative work. It is known.
Programmatic ad buying, email distribution, scheduled social posting — these are all applications of automation for marketing. Automation has come to just about every marketing function except creative. But creatives and designers need automation too.
The sheer volume of content needed to fuel digital channels is one reason. Another reason is you probably didn’t hire them to resize banners or recreate the same asset in seven variations across five personas and ten products.
It’s simple, really.
If automation never comes to creative, then output will never match the speed that today’s marketing execution requires.
In our free guide, we lay out the trends, tactics, and technologies you need today to deliver creative content at scale now and in the future. You’ll understand:
- What the content gap is and why it’s a problem for your creative teams
- How brands like Tesco, Schroders, and Klarna are using creative automation tools already
- How to get the most out of your content and creative processes so you can thrive in the ever-changing online environment
- Why adopting creative automation is a competitive advantage
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