The State of Branding 2021

Welcome to the 2021 edition of Bynder and OnBrand’s State of Branding Report.

Together with independent research firm Vanson Bourne, we surveyed 1,600 marketing and creative professionals from a variety of functional roles, company sizes, countries, and industries, so we could help you answer some of the biggest questions in branding today.

This report spans the fields of marketing, tech, and creativity and reveals mission-critical insights that relate to some of this year’s most relevant talking points and trends—split into two key sections:

• Digital transformation and digital experience initiatives
• Creative output and automation
• By focusing on the challenges and priorities of marketing professionals, our insights will help you take stock of what matters most for marketers in 2021.
  
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