Modern Customer Retention

In this guide, Braze will walk through steps you can take to see a noticeable lift in retention.

This report will cover the following topics:

• Key retention strategies that work
• Winning retention campaigns
• How to predict and troubleshoot churn
• Smart approaches leading brands have adopted to improve retention

At the end of the day, retention is a measure of how well brands are meeting customer needs. These days, the challenge to meeting those needs is two-fold. On the one hand, there are fewer barriers keeping unhappy customers from simply switching to a competing brand. And, on the other hand, consumer demands are rising. Consumers expect more of brands.

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