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Time for a luxury retail reinvention
A roadmap for real change in luxury.
The world has changed for luxury retail. Covid-19 has been a huge catalyst for change towards a digital-first, customer-centric approach, but many businesses still aren’t looking at their operations and digital efforts in the right kind of way.
It’s time for a rethink. In an era of even greater customer expectations, luxury retailers must shake up their thinking around customer experiences, around the role of the High Street store, and how and who they’re engaging with.
- Drivers for change in the luxury sector
- Key challenges and issues facing luxury retailers at the moment
- How to rethink target markets, customer engagement strategies, the role of content, digital marketing and merchandizing
- The roadmap for the future including how mobile, physical stores and global marketplaces will contribute
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